SEO
Link Building
Do you want to strengthen your website in the eyes of Google? We will help you with our proven process of quality external link building.
Why are quality links important?
SEO has been associated with link building for a long time. However, over the years, it has become clear, that the old rule “the more links the better” can cause more problems than bring benefits and is not as effective as it once used to be.
In 2013, the Penguin algorithm update destroyed the dreams of those buying links e.g. from Asia (thousands of links for pennies) by recognizing them – quite honestly as a matter of fact – as completely worthless.
Nowadays, the quality of links has become essential in building the base of links leading to your website. Google pays attention to where the links come from (high or low quality domains) and what they are like specifically. Based on this information Google builds trust in your website which is reflected in your ranking in the search engine.
This is what makes us stand out from the competition – at Delante we always ensure high standards of our link building.
Link building process
Link Building process is still an important part of SEO. If you want to see the desired effects, you have to follow certain rules.
- Quality over quantity.
- Always link from domains with high Domain Authority, i.e. trusted by Google.
- Maintain you Anchors’ cloud, i.e. the outlook of your external links. Keep in mind that links are divided into “naked” (a link in its normal form) and anchor texts (hyperlink hidden behind clickable text). In order to make your cloud look good, majority of links to your website should be naked links. Anchor texts should be limited.
Anchor texts used to have the greatest power of link building – keywords of these links were ranking high in search engine results. But since Penguin update was released, you can be fined for using anchor texts too often. Therefore, wisely planned link building strategy is so vital for efficient SEO process.
Types of links
You will better understand the essence of link building once you learn about different types of links. Each of the types has different efficiency.
- Internal links – links within one website, e.g. you are on an online store’s website and click “categories”, which is a link. It redirects you to a landing page of a selected category within the same online store.
- External links – links directing to your website from other domains. These could be links from social media, forums, ads, microsites, blogs, etc. and are divided into:
- Natural links – links you don’t even have to ask for – when somebody links to your website because he or she has already tried your product and honestly and selflessly recommends it, or asks about your services, etc. These links are the most efficient if they meet certain criteria.
- Unnatural links – you can see straight away that these are spammy links usually flooding forums (“I don’t know the response to your questions, but I recommend…”, etc.), blogs and other similar sites. These are low efficiency links and often harmful.
Link building in practice
Delante’s Link Building is conducted on different levels. We build links from different types of websites, but regardless of whether it is a link on a forum or in a long blog post, its quality is always our priority. Our main goal are external natural links. Moreover, we are often selecting domains offering Dofollow links. Our link building strategy is not random – we diligently maintain anchor cloud and balance between naked links and anchor texts.
Moreover – if you only wish, we can send you samples of links we are creating for you in the monthly reports. This will give you actual insight into the process.
Our Link Building strategy is also focused on long tail SEO which will give you even more visible results.