SEO
Link Building
Do you want to strengthen your website in the eyes of Google? We will help you with creating a strong link profile and obtaining high-quality external links.
Quality Links – suport of Successful website
For a long time, the link building process was placed on par with SEO in general. People would generate many links leading back to their site, hoping it will contribute to better results in Google. And it worked, at least for some time.
The year 2013 and the Penguin algorithm’s implementation brought a solid crush for those who invested in buying large amounts of links from random (and cheap) sources. Google algorithm started to– quite honestly– recognize the quality of these links as completely worthless. With that change, links’ quality became essential for creating a successful SEO strategy, and link building itself is now one of its pillars.
Link building process – what’s it all about?
Link building is a complex process that, paired with a well-planned SEO strategy, can significantly increase your website’s performance online.
Nowadays, what is crucial in link building is the quality of the links leading to your site. Google (and other search engines as well) pay attention to the link sources and their strength. Based on the information Google crawlers draw from linking domains, they build trust in your website. Later, it is reflected in the ranking of your website in the search engine.
The essentials of Link building Process
The effective link building process is conducted on multiple levels. Although with each website being different link building strategy will vary as well, there are a couple of steps that describe a good lin building.
First of all, linking domains must correspond with your website profile. That’s why we build links from different website types, adjusting liking source subject wise to the website content.
In link building – the quality goes over quantity. As mentioned above, Google appreciates high-value sources of link and don’t like the trashy ones. So, no matter the number of links, your website won’t gain trust in the eyes of search engine crawlers if they won’t bring proper value to it. That’s why we use only links from a proven base and one that have strong domain authority.
What to choose from in Link building process – Link Types
Before we start your link building process, you should fully understand the options you have, and learn about different types of link. Depending on what your website needs at this very moment, we will choose the best one to work with as each of the types has different efficiency.
- Internal Links – links within one website, e.g., „categories” button on your e-commerce website. Yes, it is a link – a one that redirects you to a landing page of a particular category within the same e-commerce website.
- External Links – links leading users to your website from other places around the web. We can really get creative here as those can be links from social media channels, forums, ads, microsites, blogs, and much more. Among external links, we have:
- Natural Links – links you didn’t even ask for. In this scenario, someone links to your site due to your site or product’s honest recommendation or as a question about your services, etc. These links are the most effective ones in link building if they meet certain criteria of quality.
- Unnatural Links – links that straight away look spammy. Usually, they can be found flooding forums with cheesy promotions (“I don’t know anything about the matter, but I recommend XYZ product,” etc.), blogs, and other similar sites. Note that these links can often be harmful and have low efficiency.
See what Delante’s Link building process can do
In Delante, we deeply care about our process transparency. That’s why you don’t have to believe our words when we say our link building process works. You can see the results for yourself! See our clients’ real increase in performance thanks to effective link building and on-site process!
Link building process with Delante
Most Frequently Asked Questions about Link Building
Link is a reference placed on a given page that takes the user who clicked on the link to another website. Links can be implemented in the content in a form of the website’s URL address or under anchor text (link is hidden under certain text – usually a keyword).
We can distinguish two main types of links:
- internal links – implemented within one website, like categories buttons in online stores, or link to another article on your blog placed in the content,
- external links – those taking users from one domain to another. External links can be natural and unnatural.
Based on the link’s attribute we can also name:
- do-follow links – that transfers domain power to the target page (the one link refers to),
- no-follow links – that Google crawlers won’t follow (the robot won’t go to the page link refers to).
Link building also called an off-site/off-page process, is a process of obtaining backlinks to a given website. It’s one of the pillar elements of the whole SEO process. More high-quality backlinks from relevant to your website subject-wise and diversified sources help increase your website’s online visibility and place it higher in Google search results.
When creating links to your website, you should follow the “quality over quantity” rule. Make sure the links you’re obtaining come from relevant and strong (with good parameters) sources that cover the subject of your website as well. Also, ensure that backlinks are unique, natural, and bring real value to the user.