SEO Services

Magento SEO Services

Want to improve your Magento CMS-based website? SEO for Magneto might be a perfect option for you. See how we can help

Magento SEO services - how to tell if you need it

When tasked with creating a business website, there are numerous content management solutions to choose from. To make the most informed choice for your business, it helps to step back and take a long look at your company’s specific needs. Every business has distinct challenges, market forces, and industry obstacles. And so is each CMS with its own approaches and SEO techniques. If Magento CMS service is your pick, then read on, this is the place to learn all about SEO for Magento.

SEO FOR Magento - introduction

Magento is one of the world’s leading eCommerce platforms, with an estimated 270,000 online stores using it. Seems like a good choice, right? Let’s go deeper.

Magento is a robust, scalable, open-source platform for creating e-commerce websites. It has many sales and inventory tools, including PHPStorm, MageTool, and Inventory Management by Magestore. Combining that with available features like ready-made themes, seamless third-party integration, and Magento 2 Blog, makes Magento a perfect choice for your mid to large-scale e-commerce website.

Now, the question is how it’ll perform in terms of website visibility in search. Magento works well for website SEO and with the right skills and know-how, an SEO specialist can take full advantage of all the CMS has to offer to maximize your Magento SEO services potential and boost sales.

We observe steady growth in both our site's visibility and organic traffic. The number of times our website is being displayed in search results doubled & we have much more keywords that generate the views.

Zuzanna Olejnik

PR & Communication Specialist

SEO for Magento - Key things to include in Magento SEO services

If Magento is your choice for your business’s CMS platform, then the right know-how is a must. Because of its advanced and robust tools, getting the most from Magento can sometimes be a challenge.

With years of experience using the platform, Delante SEO experts are masters at getting the most from Magento SEO. When it comes to SEO for Magento, no one solution fits every company. Each business has its unique needs, demands, and current website conditions.


Below are steps that comprise the best SEO process for Magento. Combine these with dedication and careful data analysis, and you’ll be well on your way to improving your Magento website’s performance.

Technical Setup

We carefully make sure all your site’s elements are set up accurately. We confirm that the site is indexing correctly, that there’s a properly implemented sitemap, that the robots.txt file is formatted correctly, and that the site is accurately integrated with tools such as Search Console and Google Analytics.

magento seo services setup

keyword selection in seo for magento

Keyword Analysis

Inspect the keywords and phrases you want to optimize your website for. You can choose more generic words and phrases, which increase search results but are less likely to rank high in a search, or you can go with long-tail keywords – these are more specific but less competitive & more likely to rank high in search results.

You can also choose local keywords; these are words that are specific to a particular area of interest or market. Don’t forget, that it’s always important to keep track of your brand keywords.

NOTE: When your long-tail keywords rise in the search rankings, your more generic ones will also see a boost!

High-quality content creation

It doesn’t matter how many subpages a website has, or if the content is located on the main page or a product subpage – in order to increase a website’s search visibility, you need high-quality keywords and optimized content. This content includes unique text written for each page on your domain, text that is the right length and is properly optimized using your chosen keywords and phrases.

seo for magento content creation

magento seo services technical set up

Technical on-site optimization

But optimization doesn’t end when you have properly formatted content. You also have to consider the technical aspects. Every website needs a unique title, meta description, and correctly structured headings that contain the desired keywords specific to a given page.

Link Building process

Lastly, we support your on-site SEO for Magento with off-site activities, including the creation of relevant, high-quality backlinks to your site from authoritative domains.

link building in magento seo

SEO for Magento - Extentions to try out

When using Magento CMS on your own it might be a challenge to work on your site’s visibility. Luckily if you don’t want to invest in Magento SEO services, there are a few plug-ins and extensions that can make this work easier for you. We recommend checking:

1. SEO Suite Ultimate extension

Provided by Mageworx it’s a quite holistic solution for Magento users that want to boost their site ranking. Great think – they offer experts’ support for features not included in the standard Magento setup.

2. SEO Toolkit for Magento 2 

Amasty offers you a true all-in-one SEO toolkit packed with features to improve your site’s search ranking. These include for example adding rich snippets, pagination, redirect, and one-click SEO analysis. While the toolkit is paid you can see if it’s something you need by exploring a demo.

3. Sitemap Suite for Magento 2 

This extension will take care of creating HTML and XML sitemaps for you. Brought to you by Mageworx offers an enhanced site crawling, indexation & navigation, and advanced XML sitemap generation.

4. Magento Canonical URLs

An external tool for Magento that will help you with canonical URLs on your website. With this add-on, you will be able to both add a ‘rel’ canonical URL in your website head section and set custom canonical links for your products (not available on Magento-based websites by default). Another awesome thing? It’s free.

Magento SEO services by Delante

We work with Magneto-based websites for years. That allowed us to bring our clients the most effective SEO process dedicated to this CMS. Here’s what our Magento SEO services include:

SEO Audit

We pay extra attention to analyzing your website at the start of the process to identify any issues, fix them and improve site’s performance.


We analyze your site traffic and together we choose the most business-relevant and conversion-promising keywords.


After looking at initial SEO audit results, we implement changes on a technical level to make your site much more appealing to Google crawlers.


We create targeted, top-quality content utilizing the most relevant keywords. The content is later used both on the site but also for the link-building process.


All the content – already existing on your site and created by our team – is optimized for the maximum effectiveness of our Magento SEO services.

Link Building

We manually create backlinks to your site, carefully choosing referring domains to maintain the maximum level of relevance and quality of link sources.


We constantly keep an eye on the Magento SEO process results. Every month we give you a data-rich report to show you progress followed by our work summary.


We say no to account managers. You’re in touch with a dedicated SEO specialist that works directly on your site and will address your questions & concerns.

Our magento seo services are being recegnized globally:

We’re incredibly proud of the Magento SEO services we offer and the recognition our strategies get from the international awards jury. See a few examples:

Delante increased our international organic traffic. I am happy to say that we've closed a couple of significant inbound sales opportunities as a result of their work.

Greg Smialek

Managing Director

Magento SEO services - possible pric

At this point, you probably would like to know: How much is the comprehensive Magento SEO service?  Let’s take a look!

Specific pricing for the Magento SEO process is hard to estimate. An SEO campaign is a complex strategy of different elements and pricing will depend on many factors, such as:

  • Previous SEO activity on the website
  • Current website position
  • Competitiveness of chosen keywords
  • Market and industry
  • Domain history
  • Competitors’ online activity
  • Expected results

Pricing for Magento SEO services usually falls between $1,000 to $2,000. That’s why in Delante, the exact budget is set individually for each client after examining the business needs. This ensures our SEO for Magento will deliver you the very best results and the whole strategy will be tailored to your company’s exact needs.

Once we agree on a budget for your Magento SEO process, Delante SEO experts will get to work. But how do we allocate that budget? This will change over time, depending on the process’ progress.

To start, we often use our own resources to kick-start your campaign so it delivers faster results. At this point, the majority of your budget will be allocated to website analysis during the SEO audit phase. Later, we relocate funds to areas of the most need. This level of flexibility allows us to shape the SEO for Magento on the fly and quickly react to any shifts or changes and deliver the best results.

Here’s an example of what your budget could look like in the first and third months of our Magento SEO process:

Magento SEO services 1st month
1st month of cooperation
Magento seo services budget allocation 3rd month
3rd month of cooperation

Our clients usually begin at a lower budget level, investing more once they see the positive results of our Magento SEO campaign. It’s no surprise, though – the bigger budget, the sooner the process will impact your site’s performance. This is especially true if you’re in a highly competitive market.

SEO for Magento with Delante - Technology Stack

The factor that also adds to the final price of Magento SEO services is also a technological background. In Delante, we work only with top-notch, high-quality external tools. This way we can deliver our clients predictable results and measure the effects of their SEO strategies.

Magento CMS Essentials

Magento is one of the world’s leading e-commerce platforms and online store design tools. It can be the perfect choice for starting an e-commerce storefront as Magento provides almost all the features and tools you might need for easily managing a web store.

This powerful, scalable enterprise-level platform with advanced features is a good choice for large e-commerce stores or to help scale-up smaller businesses. Its features include for example free shipping options, recently viewed product and product comparisons, a high level of security, and ready-made themes that don’t require any coding.

Who’s Magento CMS for?

With Magento’s wide range of features, popularity among business owners, and availability of many external add-ons and extensions, Magento CMS is a great option for managing your online store. It can really help grow the smaller business, but at the same time, it’s a CMS that medium-sized companies can find a great fit for their needs as well.

We know there’s a lot to consider when choosing a CMS that will help you operate with your business. To help you tell if Magento is the best choice for your business, here are some key pros and cons of the Magento content management system.

Pros of Magento CMS

We’re going to start with the advantages. With Magento being at the top of the most popular CMSes globally, there are quite a few positive things to say about it:



As an open-source platform, you can go with the flow and modify the source code as you want.



It features essential SEO tools built into every site, more advanced extensions available, and its ability to curate SEO specifically for individual pages



You can really take care of your mobile-friendly index with Magento. Quite essential with Google’s approach in recent years!



Websites built on Magento can be easily integrated with third-party solutions like payment gateways, marketplaces, etc.


It is

This CMS will handle your business growth. With the growth of your e-commerce, Magento will handle the increase of your offer (up to 500k products.)



Magento has strong design capabilities and has available ready-made themes that don’t require any coding.



This CMS features a high level of security built into every store from default.



Magento has a solid base of users. Such a large community makes it much easier to get proper help when you have CMS-related questions.

Cons of Magento CMS

Now, time for some Magento CMS drawbacks to take into consideration when deciding on your content management system.



The most basic con – Magento can be expensive. The community version is free, but it gets pricey if you’d like to expand it to the enterprise version.


A few

While there are a lot of Magento users, it’s hard to find authentic Magento developers. With a massive database – it’s important to have someone skilled in this specific CMS.



Magento characterizes in a slow loading time. Not only it makes it difficult to customize but also to switch your site to another platform (it takes ages to import the data).



Magento needs to be on a dedicated, VPS, or cloud-based server to take advantage of its features. Anything less and you are likely to run into performance issues or even downtime.