When tasked with creating a business website, there are numerous content management solutions to choose from. To make the most informed choice for your business, it helps to step back and take a long look at your company’s specific needs. Every business has distinct challenges, market forces, and industry obstacles. And so is each CMS with its own approaches and SEO techniques. If Magento CMS service is your pick, then read on, this is the place to learn all about SEO for Magento.
Magento is one of the world’s leading eCommerce platforms, with an estimated 270,000 online stores using it. Seems like a good choice, right? Let’s go deeper.
Magento is a robust, scalable, open-source platform for creating e-commerce websites. It has many sales and inventory tools, including PHPStorm, MageTool, and Inventory Management by Magestore. Combining that with available features like ready-made themes, seamless third-party integration, and Magento 2 Blog, makes Magento a perfect choice for your mid to large-scale e-commerce website.
Now, the question is how it’ll perform in terms of website visibility in search. Magento works well for website SEO and with the right skills and know-how, an SEO specialist can take full advantage of all the CMS has to offer to maximize your Magento SEO services potential and boost sales.
PR & Communication Specialist
We carefully make sure all your site’s elements are set up accurately. We confirm that the site is indexing correctly, that there’s a properly implemented sitemap, that the robots.txt file is formatted correctly, and that the site is accurately integrated with tools such as Search Console and Google Analytics.
Inspect the keywords and phrases you want to optimize your website for. You can choose more generic words and phrases, which increase search results but are less likely to rank high in a search, or you can go with long-tail keywords – these are more specific but less competitive & more likely to rank high in search results.
You can also choose local keywords; these are words that are specific to a particular area of interest or market. Don’t forget, that it’s always important to keep track of your brand keywords.
High-quality content creation
It doesn’t matter how many subpages a website has, or if the content is located on the main page or a product subpage – in order to increase a website’s search visibility, you need high-quality keywords and optimized content. This content includes unique text written for each page on your domain, text that is the right length and is properly optimized using your chosen keywords and phrases.
Technical on-site optimization
But optimization doesn’t end when you have properly formatted content. You also have to consider the technical aspects. Every website needs a unique title, meta description, and correctly structured headings that contain the desired keywords specific to a given page.
Link Building process
Lastly, we support your on-site SEO for Magento with off-site activities, including the creation of relevant, high-quality backlinks to your site from authoritative domains.
When using Magento CMS on your own it might be a challenge to work on your site’s visibility. Luckily if you don’t want to invest in Magento SEO services, there are a few plug-ins and extensions that can make this work easier for you. We recommend checking:
Provided by Mageworx it’s a quite holistic solution for Magento users that want to boost their site ranking. Great think – they offer experts’ support for features not included in the standard Magento setup.
Amasty offers you a true all-in-one SEO toolkit packed with features to improve your site’s search ranking. These include for example adding rich snippets, pagination, redirect, and one-click SEO analysis. While the toolkit is paid you can see if it’s something you need by exploring a demo.
This extension will take care of creating HTML and XML sitemaps for you. Brought to you by Mageworx offers an enhanced site crawling, indexation & navigation, and advanced XML sitemap generation.
An external tool for Magento that will help you with canonical URLs on your website. With this add-on, you will be able to both add a ‘rel’ canonical URL in your website head section and set custom canonical links for your products (not available on Magento-based websites by default). Another awesome thing? It’s free.
Specific pricing for the Magento SEO process is hard to estimate. An SEO campaign is a complex strategy of different elements and pricing will depend on many factors, such as:
- Previous SEO activity on the website
- Current website position
- Competitiveness of chosen keywords
- Market and industry
- Domain history
- Competitors’ online activity
- Expected results
Pricing for Magento SEO services usually falls between $1,000 to $2,000. That’s why in Delante, the exact budget is set individually for each client after examining the business needs. This ensures our SEO for Magento will deliver you the very best results and the whole strategy will be tailored to your company’s exact needs.
Once we agree on a budget for your Magento SEO process, Delante SEO experts will get to work. But how do we allocate that budget? This will change over time, depending on the process’ progress.
To start, we often use our own resources to kick-start your campaign so it delivers faster results. At this point, the majority of your budget will be allocated to website analysis during the SEO audit phase. Later, we relocate funds to areas of the most need. This level of flexibility allows us to shape the SEO for Magento on the fly and quickly react to any shifts or changes and deliver the best results.
Here’s an example of what your budget could look like in the first and third months of our Magento SEO process:
Our clients usually begin at a lower budget level, investing more once they see the positive results of our Magento SEO campaign. It’s no surprise, though – the bigger budget, the sooner the process will impact your site’s performance. This is especially true if you’re in a highly competitive market.
Magento is one of the world’s leading e-commerce platforms and online store design tools. It can be the perfect choice for starting an e-commerce storefront as Magento provides almost all the features and tools you might need for easily managing a web store.
This powerful, scalable enterprise-level platform with advanced features is a good choice for large e-commerce stores or to help scale-up smaller businesses. Its features include for example free shipping options, recently viewed product and product comparisons, a high level of security, and ready-made themes that don’t require any coding.
Who’s Magento CMS for?
With Magento’s wide range of features, popularity among business owners, and availability of many external add-ons and extensions, Magento CMS is a great option for managing your online store. It can really help grow the smaller business, but at the same time, it’s a CMS that medium-sized companies can find a great fit for their needs as well.
We know there’s a lot to consider when choosing a CMS that will help you operate with your business. To help you tell if Magento is the best choice for your business, here are some key pros and cons of the Magento content management system.