PPC Weekly News Review – #3 February 2024

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PPC Weekly News Review – #3 February 2024
01 March 2024
This week's news comes mainly from Meta Ads. Read on to find out what changes it can bring to your campaigns.

1min.

Comments:0

Automatically Generated Backgrounds in Meta Ads

Meta is introducing a new feature of automatically generating backgrounds for products from the catalog.

When you create a campaign with a sales target and select an ad format – carousel in Advantage+ advertising material, you can choose to automatically generate backgrounds. If your product images qualify for this feature, you will see up to 4 background suggestions that will be generated. These backgrounds will be created based on already existing graphics of your products, you will not be able to change them manually.

Automatically Generated Backgrounds in Meta Ads

Source: Facebook Ads panel

What does this mean for you?

Applying this facility to your campaigns is likely to increase their performance. Such an action may also result in a reduction in the frequency of the same ad being presented to users.

More Visible Advantage+ Creative in Meta Ads

At the ad level, a dedicated Advantage+ Creative section has appeared.

More Visible Advantage+ Creative in Meta Ads

Source Facebook Ads panel

After clicking ‘edit’, we can see the enhancement options already enabled and all those available for a particular ad format.

What does this mean for you?

This change makes it possible to check more quickly what improvements have been applied to a particular ad. It will improve the work on campaigns.

 

Author
Author
Weronika Strzeżyk

Junior SEM Specialist

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Awards

Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

SEO SEM Agency based in Europe