SEO News Review #2/2024

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SEO News Review #2/2024d-tags
29 February 2024
Why did Bard become Gemini? What's interesting in the Digital 2024 Report? Should we use Disavow?

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February was relatively quiet in terms of SEO news. We’re still living through the recaps and summaries of the previous year, getting ready for the new, and waiting for what March will bring! 🍃

Bard Becomes Gemini

On February 8, 2024, Bard became Gemini.

It’s available in a web version (http://gemini.google.com) and a mobile one (a new app in Google Play and App Store).

Its implementation began on February 8 in the US and a week later worldwide.

Google also introduced Gemini Advanced, the most advanced Gemini model (Ultra 1.0). The company also adds that Gemini is more than a SOTA model but rather an entire ecosystem that you will see in all products and APIs.

New Digital Report 2024

The new Digital Report 2024, a true favorite of marketers, was also released in February. You’ll find information on various countries there, including the US.

What’s up on Facebook?

What About Disavow?

In response to a post by a Reddit user, Google’s John Muller said that you cannot recover positions by using the disavow tool. This is not officially stated anywhere in Google’s guidelines, but it’s worth keeping in mind that this seemingly useful tool may not help you as much as you’d expect.

Źródło: https://www.reddit.com/r/SEO/comments/1ap649n/semrush_shows_toxic_backlinks/

What’s the conclusion?

Źródło: https://www.reddit.com/r/SEO/comments/1ap649n/semrush_shows_toxic_backlinks/

🤷‍♂️

Remember About Conferences!

If February SEO news didn’t surprise you, check out SEO conferences 2024.

See you in March!

Author
Ola Drewniak SEO Content Team
Author
Ola Drewniak

Content Specialist

An editor by profession. She has been working in marketing for the past 5 years — first in the social media teams of Krakow publishing houses, then in SEO and copywriting, until she finally decided to excel in content marketing and combine her organizational skills with her extraordinary linguistic sense of style. She works on content projects at Delante, conducting content audits, arranging content plans, and creating content for the most demanding clients. Privately, a cat behaviorist, future dog trainer, and a lover of tattoos and RPG games.

Author
Ola Drewniak SEO Content Team
Author
Ola Drewniak

Content Specialist

An editor by profession. She has been working in marketing for the past 5 years — first in the social media teams of Krakow publishing houses, then in SEO and copywriting, until she finally decided to excel in content marketing and combine her organizational skills with her extraordinary linguistic sense of style. She works on content projects at Delante, conducting content audits, arranging content plans, and creating content for the most demanding clients. Privately, a cat behaviorist, future dog trainer, and a lover of tattoos and RPG games.

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Awards

Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021