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Loading...- Selection of an SEO agency vs. its experience in the industry
- Is doing SEO for competing companies an advantage of the agency?
Selection of an SEO agency vs. its experience in the industry
Companies searching for SEO agencies frequently ask about their industry-related experience. But is the fact that a given agency has already cooperated with your market rivals an advantage or a disadvantage of the offer? It’s definitely profitable!1. Knowledge of your business
SEO agencies start their activities by getting to know your industry. It’s crucial that the agency understands your needs, business, and objectives and combines it with the knowledge of the market and industry to devise an appropriate SEO strategy. Being familiar with the industry is beneficial for both parties to the contract - the agency already has some level of expertise that facilitates work and the client can count on the efficient implementation of objectives. It’s worth pointing out that every website is different, therefore, it’s very rare to observe identical approaches so promotional strategies for two brands will never be the same, even if the companies operate in the same industry. Generally, pages require completely different activities.2. Knowledge of the industry
Certain activities are forbidden in some industries, in this case, the experience is even more crucial. An SEO agency needs to know what types of solutions are not applicable and what steps can be safely taken. Such a situation takes place, among others, in the legal sector.According to the Attorneys' Code of Ethics, a lawyer may not use advertising messages to encourage interested parties to benefit from the services. They may not promote the offer e.g. with the use of Google Ads or refer to specific cases as an argument to prove their effectiveness. However, it’s permitted to inform about the business activity on a website. SEO makes it possible to reach users who choose Google search engine. To increase visibility, it’s possible to create expert blog content. Lawyers should also consider setting up a Google My Business profile which is also helpful in improving website visibility. Check out our entry to learn more about doing SEO for the legal industry.
The legal industry isn’t the only field that requires paying special attention to the limitations of marketing campaigns - other industries with similar restrictions include erotic or medical sectors.
See: Erotic industry SEO - how to do it?
It’s a huge advantage if an SEO agency knows what activities are acceptable in a given industry already at the stage of initial talks. The situation is much worse if the agency doesn’t know the industry and offers solutions that are forbidden in a given case, for example in the legal sector.
Knowledge of the industry means that the SEO agency knows how to obtain valuable links which is one of the ranking factors that affect website visibility on Google. Thanks to it, the agency is able to quickly conduct effective activities.
3. Various phrases generating traffic
An SEO agency should aim at reaching high positions for numerous keywords and many, many more. Therefore, even if a selected company does SEO for two brands operating in the same industry, the key phrases will still differ. Moreover, it may turn out that completely diverse phrases generate traffic and improve conversion in the case of different websites and companies.To put you in the picture, let’s talk about two hotels - one of them is in the city center, has 5 stars and is known for its high standards. The other one has only 2 stars, it’s located far away from the heart of the city and it’s a good fit for less demanding guests. Therefore, the phrase “budget hotel” won’t be the most accurate keyword describing the first facility. Even if the website boasts high visibility on Google, it won’t translate into bookings as customers expect something else. However, such a phrase may be highly profitable for the second hotel.
A keyword strategy is based on numerous factors such as the scope of the offered services, prices, territorial availability, and many, many more. The same phrases won’t always be applicable for two companies operating in the same industry.
4. The SEO agency has already tested which solutions are effective in your industry
The fact that a given agency has done SEO for your market rival has another substantive advantage - the activities always involve carrying out various tests. Consequently, the agency has certain conclusions concerning steps that are worth taking in the case of a specific industry and your website. Because the agency has already tested certain solutions on other sites, this knowledge allows it to perform some operations on your website right away.
