Why Is the Industry Related Experience Seen as an Advantage of SEO Agencies?

Why Is the Industry Related Experience Seen as an Advantage of SEO Agencies?
26 January 2021
Before starting any cooperation, verify the experience of your SEO agency. How long has it been operating on the market and what are its case studies? Has it already done SEO for companies operating in your industry? Is it possible that cooperation with your market rivals constitutes an advantage of a given SEO agency?

Selection of an SEO agency vs. its experience in the industry

Companies searching for SEO agencies frequently ask about their industry-related experience. But is the fact that a given agency has already cooperated with your market rivals an advantage or a disadvantage of the offer? It’s definitely profitable!

1. Knowledge of your business

SEO agencies start their activities by getting to know your industry. It’s crucial that the agency understands your needs, business, and objectives and combines it with the knowledge of the market and industry to devise an appropriate SEO strategy. Being familiar with the industry is beneficial for both parties to the contract - the agency already has some level of expertise that facilitates work and the client can count on the efficient implementation of objectives. It’s worth pointing out that every website is different, therefore, it’s very rare to observe identical approaches so promotional strategies for two brands will never be the same, even if the companies operate in the same industry. Generally, pages require completely different activities.

2. Knowledge of the industry

Certain activities are forbidden in some industries, in this case, the experience is even more crucial. An SEO agency needs to know what types of solutions are not applicable and what steps can be safely taken. Such a situation takes place, among others, in the legal sector.
According to the Attorneys' Code of Ethics, a lawyer may not use advertising messages to encourage interested parties to benefit from the services. They may not promote the offer e.g. with the use of Google Ads or refer to specific cases as an argument to prove their effectiveness. However, it’s permitted to inform about the business activity on a website. SEO makes it possible to reach users who choose Google search engine. To increase visibility, it’s possible to create expert blog content. Lawyers should also consider setting up a Google My Business profile which is also helpful in improving website visibility. Check out our entry to learn more about doing SEO for the legal industry.
The legal industry isn’t the only field that requires paying special attention to the limitations of marketing campaigns - other industries with similar restrictions include erotic or medical sectors. See: Erotic industry SEO - how to do it? It’s a huge advantage if an SEO agency knows what activities are acceptable in a given industry already at the stage of initial talks. The situation is much worse if the agency doesn’t know the industry and offers solutions that are forbidden in a given case, for example in the legal sector. Knowledge of the industry means that the SEO agency knows how to obtain valuable links which is one of the ranking factors that affect website visibility on Google. Thanks to it, the agency is able to quickly conduct effective activities.

3. Various phrases generating traffic

An SEO agency should aim at reaching high positions for numerous keywords and many, many more. Therefore, even if a selected company does SEO for two brands operating in the same industry, the key phrases will still differ. Moreover, it may turn out that completely diverse phrases generate traffic and improve conversion in the case of different websites and companies.
To put you in the picture, let’s talk about two hotels - one of them is in the city center, has 5 stars and is known for its high standards. The other one has only 2 stars, it’s located far away from the heart of the city and it’s a good fit for less demanding guests. Therefore, the phrase “budget hotel” won’t be the most accurate keyword describing the first facility. Even if the website boasts high visibility on Google, it won’t translate into bookings as customers expect something else. However, such a phrase may be highly profitable for the second hotel.
A keyword strategy is based on numerous factors such as the scope of the offered services, prices, territorial availability, and many, many more. The same phrases won’t always be applicable for two companies operating in the same industry.

4. The SEO agency has already tested which solutions are effective in your industry

The fact that a given agency has done SEO for your market rival has another substantive advantage - the activities always involve carrying out various tests. Consequently, the agency has certain conclusions concerning steps that are worth taking in the case of a specific industry and your website. Because the agency has already tested certain solutions on other sites, this knowledge allows it to perform some operations on your website right away. increasing online visibility

Is doing SEO for competing companies an advantage of the agency?

When clients see that a given agency has been doing SEO for their market rivals, they may wonder whether it’s worth starting talks with this agency. Is it possible for an SEO agency to meticulously conduct activities for two companies with a similar business profile at the same time? Of course, it is. First of all, an appreciated agency that has been operating on the market for a few years has definitely been cooperating with various types of industries and companies. As you can tell, this type of expertise is priceless and has a positive impact on the effectiveness of performed activities and time needed to observe the first satisfactory results. What’s more, if a valued businessman from your industry has chosen a given agency, it's a sign that its capabilities have been verified, and if the cooperation continues, it most likely means that everything is going pretty well. Besides, nobody becomes your market rival without a reason - properly conducted SEO activities could have significantly contributed to that success. Therefore, it should be crucial for you to determine whether the agency is reliable, successful, and valued on the market. Remember that SEO agencies don’t publish all the case studies on their websites. Consequently, if you don’t find your market rivals in the portfolio of a selected agency, it doesn’t necessarily mean that it hasn’t been cooperating with any of your competing companies. If the agency achieved the desired results during previous campaigns, it’s very likely that the same will happen in your case. Will the activities include the same keywords? As you know, SEO isn't about individual phrases but about hundreds or so of keywords. Although two businesses may seem identical, it may turn out that their current marketing objectives are as different as chalk and cheese. One company may want to aim at reaching recipients in a specific location and it may decide to go for local SEO, whereas the other may wish to do SEO only for a selected offer range. There are no two identical SEO campaigns, even if it seems to you that two companies commissioning the task deal with the same products or services.
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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


  1. I had this concern myself before starting cooperation with one agency – you explain it well – turned out that despite the agency was doing SEO for companies that were my competition I was able to get great results and eventually prolonged the cooperation with the company 🙂

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