SEO Cooperation

1. What does the budget for the SEO process include?

The SEO budget includes several elements and is based upon the specific needs of the domain and your business goals. After an SEO specialist conducts a thorough technical analysis of the domain, the budget elements are identified. These elements and thus the budget may change monthly depending upon ongoing SEO analysis and business objectives. The main areas of concentration included in a monthly budget are:

• SEO consulting/Customer services
• Reporting
• Copywriting
• Analytics
• Off-site and On-site process
• SEO website audit

During the first month and after the technical analysis, the SEO Specialist will also conduct an exhaustive SEO audit and keyword research analysis to help further identify SEO strategies. It’s important to explore and define the weaknesses of the website in terms of its optimization first before an audit is conducted.
We’ve created a sample budget distribution for the first and third months of cooperation in the graphs below. The budget distribution in the proceeding months may not change much but will reflect the needs of the website in question (that’s why the budget can vary for your business).
The monthly budget is flexible and will reflect the way the website reacts to the implementedchanges. As our team tailors your SEO strategy and the chosen activities toyour specific needs, it is often difficult to predict the exact monthly budgetdistribution in the beginning. However, based on past client experiences, we can estimate the budget and time required to reach your business goals.

2. I’ve received an offer for 500 Euro. Why is Delante’s more expensive?

Our service is comprehensive and includes all activities needed for an effective SEO strategy. Its cost is divided between a team of specialists, who deploy their expertise and the industry’s leading tools and techniques to create a successful SEO strategy for your website. Additional factors that influence the price are presented below.

As you can see, the cost of the SEO process includes many factors, and all are equally important for your site’s search engine visibility. They also work best when they are implemented at the same time. For every client, we individually set the process’ price, considering several elements including:

• Domain history
• Current keyword ranks
• Competitiveness on the market and industry
• Website quality
• Competitors’ online activity, etc.

What’s included but not itemized in the 500 Euro budget is our expertise and utilization of the industry’s latest techniques and tools, which are essential for a successful SEO process. Our experts utilize the industry’s leading tools and processes to conduct an SEO audit, create an online SEO strategy, and track the results of the SEO process at all times. We understand that website optimization alone, without the creation of backlinks, will contribute to search engine visibility. However, it will be less significant and achieved at a much slower rate. Plus, the proper creation of backlinks is crucial as some backlinks can actually harm the website’s ranking. For example, if there’s a rapid rise in the number of backlinks coming from non-optimized sites, the Spam Score can increase rapidly, which negatively influences the search engine visibility of the domain.

3. Can the offer get cheaper if we skip the link building…

… or any other element listed in the offer?

Based on our experience – not really. At the moment, it is said that SEO efforts should consist of 3 main activities: website optimization, link building, and copywriting. There should be a proper strategy behind each of those elements, and all should complement one another in order to influence the SEO.

4. What is your experience as an SEO agency?

Delante has been in the SEO industry for over 8 years. In that time, we’ve helped hundreds of clients in over 20 countries successfully increase their website traffic while optimizing nearly 100 thousand keywords specifically tailored to their businesses. Specializing in SEO/SEM, our success is built upon the utilization of modern SEO rules, which our long-standing competitors were still skeptical about implementing long after we started. We have an extensive client base working with online stores and websites from many industries (technology, lifestyle, ecology, law, IT, and more). We optimize websites for international businesses here in Poland and around the world.

We manage SEO processes for clients in over 20 countreis around the world…

… and in a variety of industries – including those considered difficult to promote!

The results of our work can be found on our website: delante.co/clients

5. How do you handle international SEO without native speakers in the team?

Successfully managing the SEO process for a myriad of clients in over 20 counties, our team has gained experience in collaborating in the international business arena. So, we possess the experience and knowledge to manage international SEO processes. In addition, many of our team members are bilingual, speaking English as well as their native Polish.

Also, for every international cooperation, we work with external native speakers and professional translators to make sure our process and content delivered to the clients are of top quality and in alignment with Delante’s quality standards.

If needed, every prepared content piece can be sent to our client for approval. If there’s anything to change or improve – we work with the piece and shape it till it takes the best form.

But there’s more to international SEO than just content, you may say. Sure! Throughout the years, when gaining experience on the international market we composed dedicated link building processes for each country. We created a link source base of local domains that we use when conducting the SEO process for a particular country.

6. How do you manage remote cooperation?

The majority of our clients are not able to meet with us face to face, so remote cooperation is our everyday reality. The task is easier to manage as every client has a dedicated SEO specialist to stay in touch with. The communication is usually done via email, phone calls, or e-meetings via Google Hangouts or Zoom.

Also, all of our reports and documents are prepared to fit the remote cooperation conditions. That’s why, for example, monthly reports are delivered via email in the form of automated G Suite documents. In addition, when conducting keyword research we work with our clients using online sheets that both sides can edit. The same applies to all sorts of audits and analysis summaries we provided in a form of easy-to-understand and comprehensive PDF files.

7. Is it possible to see examples of your success stories?

Yes, we’ve described a lot of case studies on our website: delante.co/clients

8. Are other clients recommending Delante?

Yes, we have our clients’ recommendations. You can read their reviews:

1. on Google
2. on Clutch
3. on Good Firms
4. on Design Rush
5. on our website

Even though we don’t collect references in writing (since we find them slightly old-fashioned), we can put you in contact with some of our clients so that you can ask about their opinion in person if you’re still not convinced by the above-mentioned recommendations.

9. Who will be working on my website?

There will be a dedicated SEO specialist assigned to your project with whom you will collaborate regularly. They will be available to answer all your questions and keep you informed on the progress of our work. This person will also be directly responsible for conducting the work on the website.

However, this specialist is not the only person who will be working on your (and our) success, though. They will be supported by a team of people responsible for specific tasks. Including:

• SEO Specialist – your new best friend and go-to person
• Head of SEO – coordinates and supports the SEO specialists in a strategic decision-making process
• Junior SEO Specialist – helps the SEO specialist in website optimization and link building activities
• Copywriter – writes unique content, meant for your website and beyond
• Translator – if your website is in a foreign language, the translator will take care of translating all content and links properly
• Web Developer – supports the SEO specialist in implementing more complex changes within the website
• Finance Specialist – issues invoices and keeps an eye on the payments
• Marketing Consultant – adjusts the scope of the service to your needs and determines the terms and conditions of the contract. If you wish to broaden the scope or increase the budget, this will be the person to go to.

During the cooperation, you will be in touch with one of the dedicated specialists:

10. How often will I have contact with an SEO specialist working on my website?

From the very start of cooperation, you will be assigned a dedicated SEO specialist who will not only be taking care of your SEO process but also will become your contact person. This means you will have direct contact with the person actively working on your website through the whole cooperation.
It’s hard to point out how many times per, let’s say a month, you will be in touch with your dedicated SEO specialist. That’s totally up to you – one thing is sure though, you can reach out to an assigned SEO specialist anytime when you have questions, concerns, or any doubt. Usually, the contact is more intense during the first months of cooperation and transforms into a longer monthly call/meeting to catch up on changes and the current project status.

11. How will I know that you’ve been actually working on my website?

During the cooperation, you can easily reach us via email or telephone. We answer the emails within 24 hours at the latest – but usually, it happens much faster.

Within the first month, we will conduct a detailed audit of your website, which we are happy to discuss afterward. The audit will also show what SEO strategies will be utilized on the website.

After each month, at the very beginning of the next one, you will receive a report with the results of our work. In case you have any questions, you will be encouraged to ask them to dispel any doubts.

SEO isn’t a magic formula that works the same for every client. It takes hard work and dedication to create a unique strategy for each and every client. And we are glad to share the details with you. When working with us, you will know exactly what happens with your project and what we’re currently working on. Plus, you will see the actual results in monthly reports. What’s more important, though, is that you will be in direct contact with a dedicated specialist, who will be working on optimizing your website. Therefore, you can resolve your doubts and get the answers you’re looking for at any time.

We track the progress of our work in Google Docs, which can easily be shared with our clients so that they can keep an eye on it as well.

While cooperating with us, you’re still the owner of the most important webmaster tools, such as Google Analytics, Google Search Console, or Google Ads, where you can track the results of our work at all times – you have constant access to them, and they remain yours when the contract ends.

We don’t delete backlinks after the end of the cooperation, so they all will still be in place even after you decide to finish working with us.

12. Where do you get the links from and what about their quality?

All links we create for our clients come from our proven base of linking sources created as a result of years of work in the field. When choosing the proper linking domains for your website, we consider factors such as:

• Thematic consistency with your industry – we choose link sources so they correspond with your website content
• Domain quality and parameters – we only go for the most relevant ones
• Website profile – we diversify your link sources for a better quality of link profile

What is more, all links in our process are created manually by our team – no sketchy automation that could hurt your website. The manual approach to link building also ensures the selection of top-quality linking domains.

Usually, we obtain backlinks from:

• Sponsored content
• Citations
• NAP pages
• Own websites
• Bookmarking sites
• Profiles
• Competition link sites
• Blogs
• Catalogs, etc.

13. Do you delete the links after the cooperation is over?

No. All links, which were built during the contract, will still be in place. We don’t delete links, simply because they were built as part of the service for which we were paid. Besides, erasing links is so time-consuming, that it wouldn’t have been worth the effort anyway.

14. Why does it take a month to conduct a website audit?

The audit is one of the most important tasks when optimizing any website. Without analyzing it carefully, the SEO specialist would definitely be working ineffectively and “blindly”.

In order to prevent that, it’s important to explore and define the weaknesses of the website in terms of its optimization first. This might include technical issues, errors in the code, not enough content or duplicated one, improper site infrastructure, or a poorly developed link profile.

At Delante, we use multiple tools to conduct a full audit – both our own and external ones. Usually, such tools provide us with initial results right away, but it’s essential to analyze those results and check the whole website manually by a specialist anyway. Every website, CMS, industry, and market – are all different, which is why such a detailed analysis paired with proper tests can give you an idea of how effective your website really is in targeting the right traffic.

During the audit, the following aspects are verified:

• How well optimized the website is (including the on-site elements, such as title, meta description, alt tags, headers, URLs, and the structure of the menu),
• What can be challenging when working on the site’s optimization (errors on the website, issues with crawling, or sitemap’s structure),
• Why does the visibility of the website decrease (if it does – how to stop it, as well as create a strategy for increasing the visibility),
• Who are the competitors and how does the website stand out (comparing the most important SEO elements with the ones from the competitors).

These are only a few questions that we seek the answers to. Even though it’s a time-consuming process: Once we find these answers, collect relevant data from the tools we use, conduct keyword analysis and check the website manually – we can draw specific conclusions and outline a proper SEO strategy, with the next steps clearly defined.

Often times the SEO specialist makes first improvements already during the SEO audit (whenever necessary) and checks how the website reacts to them, or whether the given CMS even allows for such changes. Apart from that, the website is strengthened with link building activities from high-authority domains from the very beginning.

15. Will I see a decrease in traffic once I stop working with an SEO agency?

As usual when it comes to SEO, the answer is: it depends.

1. If you stop the cooperation after a few years of working hard on your SEO and you don’t take any action afterward, then you’ll probably see a decrease in the site’s visibility after 1-3 months. It might happen, though, that the visibility still increases after the end of the cooperation – but this effect will most likely last for another 1-3 months as well.
2. If you terminate the agreement with the SEO agency because you were not satisfied with the results of the cooperation, and you want to start working with another company – in 95% of cases you won’t have to worry about any decrease when switching the agencies. You might see some differences due to a change of strategy. Nonetheless, if the new company conducts a detailed audit, analyses the efforts of the previous agency, and starts optimizing your website properly – there shouldn’t notice any decrease in traffic or visibility. In other cases, the decrease might happen after 1-3 months.
3. If you terminate the contract with the SEO agency which used their own sources for building links, you might see a decrease even after a few weeks (at Delante, we build all backlinks organically, and don’t erase any of them after the end of cooperation).

Keep in mind that any decrease (as well as the actual results of SEO efforts) won’t happen overnight. You’ll just have to wait for them 😉 It’s mostly because some SEO efforts, along with backlinks, might be indexed by Google after a while, even when the cooperation is already over.

16. What exactly, as a client, will I have to do?

First, we will need access to your webmaster tools. Then we will be able to conduct a proper website audit and start working on its SEO.
It’s always good to be on the same page from the beginning of cooperation.That’s why we have strategizing sessions with your team to select the optimal key phrases for your website. We will also discuss your existing branding strategies and how you would like your brand communicated to your target audience – which will be considered when creating content and building links to your website. We also take into account your product or service lines, ongoing offers, and other essential aspects that may affect your website traffic and sales. We identify common goals and get to know your preferences while also making recommendations on keywords and phrases and crucial SEO strategies for your website.

If you decide to implement significant changes within your website at any point, such as changing the template, migrating, implementing SSL protocol, etc. – let us know, so we can make the changes together without losing what has already been achieved. A few improvements that may seem trivial at first might actually have a significant influence on SEO. It’s recommended to go through them together and consider the available options in order to come up with the best solution possible.

We realize you have a business to run and try not to take more time with you than is required. We’re here to help increase the growth of your website/e-store, and in order to facilitate that goal, we need your involvement and effective cooperation. We become a partner who helps and consults and will only take up as much time as necessary to achieve our common goals.

There may be a few requests from our side – to create content, write articles, or reuse what you already have on your website. We will provide you with the necessary guidelines and optimize the content so that it’s visible to Googlebot. Our team of specialists creates and follows through on the plan to help you increase your search engine optimization.

17. How will you cooperate with my in-house development/content team?

We’re flexible when it comes to cooperation with our client’s internal teams, whether it comes to its development department or content creation team.
In such a case of development matters, we usually prepare comprehensive recommendations of what changes should be implemented on the website. Our team is always there to discuss the issues and explain the recommendations to your team. We’re in constant communication so the cooperation keeps its flow 🙂
Similarily, in the case of content cooperation, similarly, we prepare an initial content plan that includes content analysis and recommendations for future content. If we agree on that, we create content schedules containing ideas for content pieces to publish on your website in the upcoming months – everything based on professional keyword analysis and selection.
The truth is every cooperation is unique to each client – we always try to adjust to your needs and plan the work with your internal teams to bring us both satisfaction and effectiveness.
You can also check how we managed this kind of cooperation with one of our clients – read the Code&Pepper Case Study.

18. If you’re working on our website – will you take care of the UX too?

Of course! If needed our specialists will analyze your website’s UX elements. You will be provided with an analysis summary, including recommendations for implementing the necessary improvements on your site. Sometimes, we’ll be able to take care of those during the SEO works, too.

Usually, we analyze UX elements like:

• First users’ impression and website’s credibility elements
• Main page structure,
• Categories menu and product/service subpages structure
• Blog structure (if applicable)
• Website footer structure,
• Contact forms usability,
• Customer journey path (mostly in the case of e-commerce websites).

You can also let us know what aspects of your website we should pay extra attention to or you perceive as the most important for UX analysis.

19. Can you help us with content work as a part of the SEO process?

Sure we can! Content is an integral part of all SEO activities. Therefore you can be sure we will take care of that as well.

In the course of cooperation, our SEO content specialists will analyze your website, its audience, and already published content. Based on the analysis and in alignment with SEO strategy we will prepare a full Content Plan for your company. It includes a set of rules applying to your content style, frequency of publishing, and more.

In the final part of the Content Plan, we will provide you with a detailed content publication schedule that will contain text ideas, keyword selection, and recommendations for each content piece. After you will review the schedule, we’ll start to work on preparing the content pieces soon to be published on your website (or if you have your own team, they will be able to start their content creation magic!).

20. Since we don’t pay for the results, what exactly do we pay for?

The most important indicator of our work is the increased search engine visibility, along with organic traffic. Additionally, the SEO process influences other traffic sources, so you can observe the increase not only in organic traffic. Each month, you will receive a report on our work and results, in which you’ll find the details on website traffic, views in the search engine, keyword rankings, and optimization efforts, among others. You can also track the effects in Google Analytics and Google Search Console on a daily basis. If you don’t own these tools yet, we will create and set up the accounts properly for you.

21. When will I see the results of your work?

The first result, namely the higher search engine visibility, can usually be noticed within 2-3 months after starting the cooperation. Then, it influences the increase in organic traffic as well. Depending on the history of the domain (how often it is updated, what was happening with it before SEO efforts), these effects can be seen sooner or later. Still, when it comes to SEO, 2-3 is relatively fast, and it’s mostly because of our focus on long-tail phrases. SEO is a long-term process in which we work for the results from day one, even though it may take a while to notice them. The keyword rankings may change faster, but a visible increase in website traffic is usually possible after a few months.

The effects that translate into increasing sales depend on the “initial” traffic and whether it’s built from scratch (in which case it will take longer to see the results) or just being boosted from a certain level (then the increase in sales will be driven by the higher number of website visitors, depending also on the site’s conversion rate). However, the increased website traffic might not translate directly into the rise in sales, since there are also other factors to take into account: UX, price, and the competitiveness of the offer. We did cover them in more detail in our article: How to increase sales?

The amount of time needed to observe the results of the SEO process is presented below – even though, in many cases, the first effects can be seen sooner.