SEO is Not Dead! Google is Testing New SGE SERPs

SEO is Not Dead! Google is Testing New SGE SERPs
03 August 2023
Google is constantly developing the SGE — what new features have the recent changes brought, and why do we believe SEO is not dead?

Google is currently testing a new way of displaying Search Generative Experience (SGE) results, which are being generated by AI. They are not yet available in Poland, but we know that it’s just a matter of time, so it’s worth keeping an eye on the changes already.

What are the changes?

Google is now showing links in a more transparent way.  The need for such a change has been discussed by the SEO industry from the beginning of SGE, and it seems that the dissatisfaction has not gone unnoticed.

How did SGE results look before? Here are two examples:

Stare wyniki Google SGE


As you can see in the screenshot above, to view the sources of certain answers, one had to hover over the quotation marks. The intuitive but not clear solution caused SEO specialists to discuss the topic: firstly, because it was a less transparent practice, and secondly, because it was not beneficial for the websites that Google’s AI used to generate responses.

And here’s the second example:

Stary wygląd wyników SGE


Because we want you to spot what’s not quite right here yourself, we’ll show you what the AI-generated SERP looks like now.

Nowy wygląd wyników SGE


Do you see the difference? Each statement comes with a specific reference. The content is more credible, and the sources providing the information are not anonymous.

In the screenshot below, you can see that the links appear at the very top and next to each piece of information. There is no longer a need to search for quotation marks, and the sources are not anonymous. Google has apparently embraced its own E-E-A-T strategy 😉.

Nowy wygląd Google SGE


As you can see, the AI results page is continually changing, so it’s essential to stay informed and observe how Google approaches SGE — this way, you’ll be prepared for its launch in Poland. And don’t worry. We’ll update you on all the changes!

Wojciech Urban

SEO R&D Specialist

R&D specialist in SEO and web analytics. He feels most comfortable in the area of technical SEO, and his main task is to ensure that websites are optimized for search engines and achieve high rankings in search results.

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