Google Enables Language and Location Setting at Ad Group Level in Demand Gen Campaign

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Google Enables Language and Location Setting at Ad Group Level in Demand Gen Campaign
25 October 2023
Demand Gen campaign allows you to adjust language and location settings directly in the ad group.

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What is the Purpose of the New Function?

Google convinces that setting the language and location at the ad group level helps ensure that the budget is actually placed where the ads perform best.

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When to Use Campaign Level Settings?

Google still recommends setting the language and location at the campaign level in cases where targeting ads must be within a certain radius of a location – these can not be changed once the campaign has been published. Please also note that setting the location and language at the campaign level will clear these settings assigned at the ad group level.

Language and location settings at ad group level in the Demand Gen campaign

Source: https://www.linkedin.com/feed/update/urn:li:activity:7117781585008955392/

Author
Karolina Pyznar Delante
Author
Karolina Pyznar

SEM Specialist

A Management and Economics graduate. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

Author
Karolina Pyznar Delante
Author
Karolina Pyznar

SEM Specialist

A Management and Economics graduate. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

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