The Best Link Building Strategies Experts Recommend Using in 2023

I recommend using guest posting to build backlinks, but not in the way that most people think. Instead of just reaching out and asking if I can write a guest post for a website, I have built a large network of sites that I write for. Because of that, I can offer sites that I write for backlinks in return for publishing my content. The backlinks that I give them come from other sites that I guest post for. This creates a web of natural backlinks instead of direct link exchanges that are against Google’s policies.

Guest blogging is a good way to get quality backlinks and show that you know a lot about a certain topic, I strongly suggest that you use it. This is a widely used tactic for boosting traffic and search engine results. Find blogs and news sites that are related to your field, popular with the people you want to reach, and willing to post your content in exchange for a backlink. Get your foot in the door by making contact with magazines in your field of expertise.

Guest posting is still an effective way to build links, but it’s important to do it right. Make sure you’re only guest posting on reputable sites and create truly original content that will add value to the site you’re posting on.

I still think Guest Posting is the bread and butter of legit link building, but I put a twist on it! So in guest blogging or guest posting, you write a niche-relevant article for another site with your link on it. As simple as that. However, here’s my tea. EVERYONE is doing Google Search Operator – by looking for websites that 100% accept Guest Blogs through keywords such as “Write for Us”. Indeed, these websites get tons of guest post requests daily! However, it is better not to use them, as by 2023, they will have evolved into link-building machines that Google’s algorithm can already detect – especially if most of their content is paid or sponsored.

When examining resource sites, you may find that some of the connections are broken. This indicates that the page is damaged. This is an amazing opportunity. Make a note of any broken links on the links page of your spreadsheet. When contacting the curator, inform them of the broken links. Provide them with alternate links for broken ones, including your resource guide. Due to the fact that you are also supporting curators in fixing technical faults on their sites, you can anticipate an increase in both response and link placement rates when applying the broken link development strategy.

Broken Link Building is a great way to not only build links but also to improve the user experience on your website. Find broken links on other websites and offer them the opportunity to replace the link with a link to your website.

With broken link building, you find broken external links on top-performing websites in your preferred industry, let the site owner know about this, and then offer up a content replacement. Once again, you can see here that this form of link building presents a win for both parties. You point out a broken link on a site (nobody wants broken links) and offer a solution (your content) that works both for the site owner (a good resource) and you (a quality backlink). You can refer to LSEO’s guide on broken backlink building to go more in-depth on this subject, but basically, you would use the Site Explorer tool in Ahrefs to find broken pages on other websites that still have backlinks pointing to them. Then, you do your outreach to try to get these links for your own content.

In 2022, we’ve leveraged several tactics known to most link builders, such as reclaiming links and broken link building. We’ve found the most success by aligning our value proposition with improving a prospect’s page and sharing exactly how it benefits their audience more than what’s already mentioned. That said, I think most link building strategies can do well next year through smart prospecting and effective outreach (i.e., showing how your content or tool will help).

This tried-and-true method of link development comes highly recommended by me because restoring broken links is typically simpler than developing brand-new ones. There was probably a good reason why the linking page removed the connection. Maybe the content was updated, and your link was removed along with it. If this turns out to be the case, you’ll need to decide if the new content has a good place for the link. If this is the case, you should contact them and gently ask them to add the attribution link.

A good strategy for 2023 would be to maintain backlinks by regularly running an SEO audit and checking if everything works as it should. When you’ve found an expired link, simply contact the website and offer a new URL to fix this little issue.

Once you’ve got links back to your site through guest posting or any of the other methods, you should know that they don’t always last forever. All that hard work you do to get even one single link could be a waste (temporarily) when you remove pages or otherwise change things on your website that makes the link obsolete. Link reclamation, then, is partly about going out and getting those links back by presenting webmasters with updated URLs.The other part of link reclamation is finding unlinked mentions of your brand across the Internet and getting them to be linked back to you.

You should utilize this time-tested approach to link development because, as you experiment with various link-building tactics, monitoring and analyzing the backlinks you earn will ensure that they remain functional. If you don’t monitor your inbound links, you won’t have a clear picture of why your site’s organic traffic is dropping. The actions of other websites and blogs that link to yours are beyond your control. If you try to access the URL after some time has passed, you may receive a 404 Not Found message. Keeping an eye on your inbound links is a certain approach to maintaining the longevity of your link-building strategy.

You can monitor the growth or decline in your website’s backlink activity with the help of tools like SEMRush. You can also submit the incoming links and monitor their health to fix any that expire.

When it comes to SEO, digital PR is all about securing links through public relations strategies. Making assets that can be linked to and then advertising them to appropriate journalists and media will increase the likelihood that they will write about and link to your content. But in order to succeed in digital PR, you need to have interesting assets that journalists will want to connect to in order to increase the article’s editorial value.

I recommend using digital PR because it is the most effective method of link building. It provides you with the best links with the greatest SEO impact and the type of links that competitors cannot replicate in a matter of days. Depending on the industry, it can sometimes be combined effectively with other strategies such as interviews with various department heads, which is also PR.

In 2023, I’d recommend everyone leveraging HARO and Digital PR to build the links. Backlinks built using these two methods are natural and have been officially approved by Googlers and so carry no risk of a penalty.

Add to it, HARO and Digital PR links not only pass on the all-important link juice, but they also improve the E-A-T score of the domain as well as the author.

Check your competition backlinks using tools like Ahrefs, and analyze the linking website and content where the link was placed. Can you do something similar, or even better? Once you have great content ready, present your case and ask for a link.

If you can determine who is linking to your rival, you will have a significant advantage, in my opinion. Backlinks from competitors almost always show on sites that are relevant or associated with your niche. Therefore, you know that they will benefit your SEO. This may be a physically demanding task. However, there are both paid and unpaid services that can help you analyze the backlink networks of your competitors. Frequently, these systems conduct a domain audit and generate a backlink profile that includes the number of backlinks, the proportion of do-follow backlinks, and historical data.

Responding to HARO requests is an excellent link-building tactic since it enables you to create relevant, high-quality connections to your website while also giving other websites useful content. By granting these requests, you can establish connections with bloggers and journalists who may later be interested in linking to your website or sharing your work. Furthermore, by continuously offering insightful comments, you may position yourself as an authority in your industry and raise the profile of your business online.

We have started doing PR, responding to journalistic requests on the number of subjects that we are able to speak on. We have only been doing this proactively for a month, probably less, and have managed to get three links published, two with backlinks, the other did raise brand awareness though. These sites combined get monthly traffic of 9.8 million. We also have numerous other articles waiting to be published.

One link-building technique I would like to implement in 2023 is to generate passive links with a link magnet post. My goal is to get a few link-worthy articles that cover topics that writers often mention to the top page of Google. That way, when they write about those topics and want to link to an authoritative source, they will find my article.

The greatest way to develop backlinks in a Google-friendly way is to write fantastic content and continuously upload it to your website, so I advise you to use this tried and true strategy of link building. Your content ought to be relevant to your sector and useful to the reader. Not only will readers of your blog be more likely to share and link to your posts, but search engines will take notice of the quality of the material your business is dishing out. This will enhance the likelihood that search engines like Google will boost your organic ranking since they will recognize your site as having credible information.

We’re going to shift away from directories and more traditional old-school building methods and focus more on acquiring natural links that others can share. That means creating content such as how-to guides and calculators that have a high shareability and acquire good quality links.

For 2023, I would suggest thinking out of the box when it comes to link building. People are now very much switched on with the world of SEO and links, so making it less obvious or more creative will certainly help. I recommend creating different content and more niche information, which is something we’re also doing for our clients in the hope to get more successful link-building in 2023.

This content could include video marketing, career guides, tutorials, presentations, and genuinely more interesting pieces which move away from the standard blog article.

I would recommend using strategies that are more “white hat” and organic, such as creating valuable content that people will want to share and link to naturally. You can also try reaching out to influencers in your industry and collaborating with them to create content or promote your brand. And finally, make use of social media platforms to build relationships with potential customers and followers.

To implement this method, you must first match your topics with audiences that can be reached through links. A linkable audience is a collection of curators who have decided to provide links to useful academic (or other types of) materials.

Developing the actual content is the next step in establishing backlinks to your resource page. To be most useful to its intended readers, the content should take the form of a comprehensive long-form guide to the subject area. If you want to enhance the number of links that will eventually go to your site throughout the content marketing process, it is best to make your resource guide more thorough than other content assets in its category.

I recommend this tried-and-true link-building method because if you give your audience the information they need, they are more likely to see you as a reliable source. Offering curated lists of resources, shareable templates, or other free resources on your website is a great way to show that you care about your target audience while also helping them out. You can get backlinks to your site and demonstrate your expertise by linking to blog posts on other sites that provide these resource lists or tools.

Resource page link-building is a scalable and successful link-building technique. The first step is to match your themes with audiences who can be addressed to. Linkable audiences are collections of curators who want to link to suggested educational resources. Some linkable audiences include parents, teachers, and job searchers. The next step is to create content for the page. To give its intended audience the finest knowledge, the article must be an industry manual. The greatest way to maximize the possibility of link placements is to make your resource guide more thorough than other content assets with the comparable subject matter.

If you own a small business and want to rank for industry-related keywords in your area, then you should implement this time-tested link-building strategy. For an SEO strategy, local links are easy to find but challenging to replicate. One method of local link building is to compile a list of the top local businesses that are not in direct competition with your own and write a blog post about it. In helping these small businesses get more exposure online, you’re engaging in a form of link bait. This will bring in new customers for them. In exchange for gaining new readers and visitors to your site, you provide them permission to promote your material across their networks.

Social media engagement is another effective strategy to use for building links. By interacting with others in your niche and sharing their content, you’re able to gain traffic and shares. Try using tools like Hootsuite to manage social channels and automate some posts.

Podcasting is a great way to engage with your audience and build links at the same time. When recording your podcast, try to cover a variety of topics and talk about things relevant to your audience. After you finish recording, upload your episodes to iTunes and other podcast-hosting sites.

I think a very underrated link building strategy is participating in podcasts and holding online webinars with specialists. It does take a lot of time, but it’s an excellent way to organically attract backlinks.

Engaging with others in your business through networking opportunities, events, or social media can help expose your website and content to additional individuals who may link back to you. Consider joining some pertinent Facebook Groups, for instance, and engaging in chats, participating in discussions, and sharing important links. Don’t go overboard because doing so could (accurately!) make you seem spammy. Sharing information that you believe will benefit the local population is the main objective here. If you’re lucky, they might wish to connect with you.

My advice would be to focus on finding businesses in your niche that are not your direct competitors. There are lots of collab opportunities starting from promoting joint content efforts and ending (but not being limited to) with exchanging excitement/mentions among other websites.

Building relationships with industry influencers and reaching out to them for collaborations or mentions will also be a successful link-building strategy in 2023. In my experience, making genuine connections with individuals in your industry will lead to opportunities for backlinks and partnerships.