- What Is Local Link Building?
- The Advantages of Local Links
- Local Link Building Strategies – How to Get More Local Links?
- Build a Local Brand with Local Links!
What Is Local Link Building?Local linking differs from regular link building – it is predominantly a strategy to allow your business to develop its local presence. By getting more links from other local businesses, whether from their blog entries or from their storefronts, you will see your reputation and social standing grow. This has the effect of additional advertising, but also reputation and trust-building. When other local businesses vouch for you, customers are much more likely to come to your store! For this kind of linking, typical SEO ratings don’t apply in the same way. Things like Domain Rating (DR) and Domain Authority (DA) don’t have the same effect here, since your aim is to get more localized attention. Local SEO link building like this forms bonds and ber word of mouth – perfect for optimizing your everyday relations!
The Advantages of Local LinksThere are numerous advantages to local links. SEO is a process that takes time, but local links are something that can have an immediate effect on the people around you. One of the biggest reasons to engage with your local businesses to improve the linking of your content is that the influence within a small market can be dramatic. With more eyes on your content than ever before, more people in your community will see your name and warm up to your business faster. This has a compounding effect as well – the more local businesses that talk about you, the more reliable your business becomes! This has dramatic relevance to your website and business as a whole.
Local Link Building Strategies – How Do I Get More Local Links?There are numerous ways to encourage local link building within your community. By doing so, you will get your name out there to many more people than you thought possible, boosting your company’s presence in your community in a powerful way!
Local Business DirectoriesWith services like the yellow pages still in effect, directories remain to this day a fantastic way to get more local eyes on your content. Other, newer directories (like Yelp, or even Craigslist), are also perfect venues to get your business more attention. [caption id="attachment_55721" align="aligncenter" width="1873"] Source: https://business.yelp.com/[/caption] These directories are important because they will allow you to not only advertise your own presence but also let you search through your local area to find businesses that may be interested and willing to partner with you!
Industry-Specific DirectoriesMuch more honed than overarching local business directories, industry-specific directories still have the effect of boosting your company’s presence online and even with local clientele. If you are in Antique sales, for instance, Antiques.com is a great way to cross-reference with other companies and promote your own.
Talking to the Local PressEvery town, city, and village has a local newspaper, and it’s essential to get your name out there into it! Local newspapers are a great way to get a finger on the pulse of your community, and by connecting with them to advertise your business, you will be all but guaranteed an increase in local traffic. You might even be able to submit a press release with them, or perhaps organize an event – even just writing an article about recent community news. All of these will get your name out there and make your community aware of your brand.
Reaching Out to Local Bloggers and InfluencersIf you’re a bakery looking for more attention for your new, delicious offerings, giving out some free samples to a local influencer or social media consultant is a great way to get free publicity. Try to give them organic content that they can use to create their own content:
- behind-the-scenes interviews,
- informational content,
- event organization,