5 SEO Tips to Boost Organic Traffic

7min.

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SEO
5 SEO Tips to Boost Organic Traffic
26 February 2024
Feeling frustrated by crickets chirping on your website? Struggling to attract organic traffic? Here's a quick SEO tip to get you started: conduct keyword research. And then, nothing will stop you from achieving your SEO and business goals!

7min.

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Search Engine Optimization (SEO) helps websites rise above the digital noise and get discovered by potential customers.  In today’s competitive online landscape, ranking high in search results is no longer a luxury. It’s a necessity. This article equips you with X powerful SEO tips that will send your organic traffic soaring.  Whether you’re a seasoned SEO pro or just starting, these actionable strategies will help you attract more qualified visitors to your website and achieve your business goals. How to boost Website traffic?

What Will You Learn?

You’ll get to know how to:

  • Identify good vs. bad organic traffic and attract the right audience.
  • Target long-tail keywords for qualified leads and optimize content for user intent.
  • Create informative content in various formats for a seamless user experience.
  • Build a strong SEO foundation.
  • Earn high-quality backlinks, promote content on social media, and stay updated on SEO trends.
  • Implement local SEO for your business, create gated content for leads, optimize e-commerce websites, and outperform competitors.
  • Report on SEO’s impact on business metrics and demonstrate ROI.

This guide equips you to transform your SEO strategy, attract valuable traffic, and achieve business goals!

Do you know what you want? We do. Organic traffic  –  but good

Good Organic Traffic Characteristics

  • Relevant Users. Users who arrive from relevant keywords and land on pages that match their search intent are more likely to be interested in your products or services. You can analyze user behavior on your website to see if they are browsing relevant pages, spending a decent amount of time, and engaging with your content (e.g., downloading resources and clicking through calls to action).
  • High Conversion Rates. Good organic traffic converts into leads or sales at a higher rate. Track conversion metrics like contact form submissions, newsletter signups, and purchases to identify the most valuable organic traffic sources.
  • Low Bounce Rate & High Engagement Rate. Bounce rate refers to the percentage of visitors who leave your website after viewing only one page. Low bounce rates for organic traffic mean that users find the information they need and are engaged with your content. Long dwell time is also a good sign.
  • Longer Time on Site. Users with good search intent typically spend more time browsing your website and exploring different pages. This indicates they are genuinely interested in what you offer.
  • Returning Visitors. Good organic traffic includes users who return to your website after their initial visit. Why? It’s easy –  they’re genuinely interested in your brand and content.

Bad Organic Traffic Characteristics

  • Irrelevant Users. Users who arrive from irrelevant keywords or land on pages that don’t match their search intent are unlikely to convert and may even hurt your website’s performance. Analyze your search queries to see if users search for unrelated terms that don’t align with your content.
  • High Bounce Rate. High bounce rate for organic traffic indicate users are quickly leaving your website without finding what they need. This could be due to irrelevant content, poor user experience, or slow loading times.
  • Low Time on Site. Users with bad search intent typically spend very little time on your website and may only view the landing page they arrived at.
  • Low-Quality Sources. Traffic coming from suspicious websites or known spam sources is considered bad organic traffic. This can negatively impact your website’s reputation and search engine rankings.
CharacteristicGood Organic TrafficUseless Organic Traffic
User RelevanceUsers arrive from relevant keywords and land on pages that match their search intent.Users arrive from irrelevant keywords or land on pages that don’t match their intent.
Conversion RatesHigh conversion rates (leads, sales) from this traffic.Low conversion rates from this traffic.
Bounce RateLow bounce rate (users stay and engage with the website).High bounce rate (users leave quickly without finding what they need).
Time on SiteLonger time spent on the website, browsing multiple pages.Short time spent on the website, often only viewing the landing page.
Returning VisitorsUsers return to the website after their initial visit.Users don’t return to the website.
Traffic SourceTraffic comes from reputable websites and search queries.Traffic comes from suspicious websites or known spam sources.

“But How Do I Know it’s Good?” Tools and Techniques to Distinguish Traffic Quality

The three tools below will help you understand your traffic quality better.

Google Analytics

Use Google Analytics to analyze your website traffic by source, keyword, referral domain, and user behavior. This data helps you identify which organic traffic sources are performing well and which need improvement.

Search Console

Google Search Console provides insights into the keywords users find your website for. You can see which keywords drive irrelevant traffic and adjust your content strategy accordingly.

User Behavior Tracking

Implement user behavior tracking tools like Hotjar or Crazy Egg to see how users interact with your website. This can reveal patterns and identify if users with bad search intent struggle to find what they need. You can distinguish good organic traffic from “bad” by monitoring these factors and using the right tools. This allows you to focus on attracting and engaging the right kind of visitors who are more likely to convert into valuable leads and customers.

How to Increase Organic Traffic on Website? 5 Tips For Your Business

Now that you have mastered your basics, it’s time to dive deeper. Let’s discuss specific strategies to help you achieve your business goals. How to get organic traffic?

Use Smart Keyword Research and Targeting

  • Go beyond primary keywords. Research long-tail keywords that are more specific and have lower competition. These can attract qualified leads.
  • Target user intent. Understand what users search for with a particular keyword and tailor your content to provide the needed information.

Integrate keywords naturally. Don’t stuff keywords in weird, unnatural ways! Both Google and your users will feel that something’s off. Use them strategically throughout your content, including titles, meta descriptions, headers, and organically within the content itself.

Content is King (and Queen, and Many Things More, Probably)

  • Create high-quality, informative content. Focus on valuable, well-researched content that establishes your expertise and solves user problems. The internet is already drowning in useless, low-quality content, step up your game! 
  • Content variety is key. Use a mix of formats like blog posts, infographics, videos, and case studies to cater to different user preferences.
  • Optimize content for readability. Use clear headings, subheadings, bullet points, and images to break up text and improve readability.

Technical SEO Basics

  • Ensure a mobile-friendly website. With the rise of mobile browsing, having a responsive website that adapts to all devices is crucial –  otherwise, even if you get traffic to your website, there’s little to no chance the users will stay to browse it.
  • Improve website speed. Slow loading times can hurt user experience and SEO performance. Optimize images, minify code, and leverage caching mechanisms. This way, you can actually boost your traffic.
  • Internal linking. Link relevant pages within your website to improve user navigation and distribute link juice throughout your site.
  • Fix broken links. Broken links frustrate users and can harm SEO. Regularly check and fix broken links on your website.
  • Structured data markup. Implement schema markup to provide search engines with richer information about your content, potentially improving search result snippets.

Off-page SEO

  • Build high-quality backlinks. Backlinks from reputable websites signal trust and authority to search engines. Focus on earning backlinks through guest blogging, creating shareable content, and online reputation management –  this way, you’ll get more traffic (both directly and through improved SEO).
  • Utilize social media promotion. Yes, social media can help you! Share your content on social media platforms to increase website traffic and brand awareness.

Stay informed, measure, and adapt

  • Keep up with SEO algorithm updates. We can’t emphasize enough how important it is. Search engine algorithms are constantly evolving. Stay updated on the latest SEO best practices to maintain good search engine rankings.
  • Track your results. Use analytics tools to monitor your website traffic, keyword rankings, and conversions. This data helps you understand what’s working and identify areas for improvement!
By consistently implementing these SEO tips, online businesses can improve their organic search visibility and attract more qualified traffic to their website. Remember, SEO is an ongoing process, so be patient and focus on creating valuable content and building a strong online presence.

How to Boost Your Website Traffic? Focus on your business!

After all, it’s not SEO itself but your business that you want to boost, right? That’s why you need a business-centered approach. How to increase website organic traffic?

Target Local SEO (if applicable)

  • Claim and optimize your Google My Business listing. This is crucial for local businesses to appear in map searches and local results. Ensure your listing has accurate information, positive reviews, and high-quality photos.
  • Target local keywords. Include relevant city, town, or region names in your keyword research and content strategy. It will do no harm, and certainly can help your rankings.
  • Build local citations. Acquire citations (mentions of your business name, address, and phone number) on local directories, business listings, and relevant websites.

Content Marketing for Lead Generation

  • Create gated content. Why? If you offer valuable in-depth content like white papers, ebooks, or webinars in exchange for user contact information, you can build an email list and nurture leads.
  • Optimize for conversions. Include clear calls to action (CTAs) on your website to encourage visitors to take desired actions, such as subscribing to your newsletter, requesting a quote, or purchasing.
  • Track conversions. Measure the effectiveness of your SEO efforts by tracking how website traffic translates into leads and sales.

Technical SEO for E-commerce

If you have an online store, this section should interest you.

  • Optimize product pages. Use high-quality product images, detailed descriptions, and relevant keywords to improve product page ranking and user experience.
  • Implement faceted navigation. This allows users to filter products by category, brand, price, and other attributes, making it easier for them to find what they’re looking for. And easy shopping = effective shopping. And it equals sales and profit.
  • Ensure a secure checkout process. A secure checkout process with trust signals like SSL certificates is essential for building user confidence and completing transactions.
  • Optimize for mobile commerce. With the rise of mobile shopping, ensure your website offers a seamless shopping experience on mobile devices.

Competitive Analysis

  • Identify your top competitors. Research your top competitors in the organic search results. Analyze their keyword strategy, content types, and backlinks. This can help you identify opportunities to outrank them.
  • Benchmark your performance. Track your progress over time and compare your website’s performance metrics (traffic, rankings) to your competitors. This helps you identify areas where you need to improve.

Reporting and ROI

  • Focus on business metrics. When reporting SEO results, emphasize metrics directly impacting the business, such as leads generated, sales conversions, and revenue growth, not just keyword rankings.
  • Demonstrate ROI (Return on Investment). Quantify the value of SEO efforts by calculating the return on investment. Show how SEO contributes to achieving business goals.
Focusing on these business-oriented SEO strategies ensures your SEO efforts directly contribute to your company’s bottom line. And that bringing traffic to your website actually translates into profit.

How to Boost Website Traffic? Let’s summarize

In short, business-oriented SEO goes beyond just ranking high in search results. It’s about strategically using SEO to attract the right traffic, convert visitors into leads and customers, and ultimately contribute to your company’s overall growth and profitability.

Author
Ola Drewniak SEO Content Team
Author
Ola Drewniak

Content Specialist

An editor by profession. She has been working in marketing for the past 5 years — first in the social media teams of Krakow publishing houses, then in SEO and copywriting, until she finally decided to excel in content marketing and combine her organizational skills with her extraordinary linguistic sense of style. She works on content projects at Delante, conducting content audits, arranging content plans, and creating content for the most demanding clients. Privately, a cat behaviorist, future dog trainer, and a lover of tattoos and RPG games.

Author
Ola Drewniak SEO Content Team
Author
Ola Drewniak

Content Specialist

An editor by profession. She has been working in marketing for the past 5 years — first in the social media teams of Krakow publishing houses, then in SEO and copywriting, until she finally decided to excel in content marketing and combine her organizational skills with her extraordinary linguistic sense of style. She works on content projects at Delante, conducting content audits, arranging content plans, and creating content for the most demanding clients. Privately, a cat behaviorist, future dog trainer, and a lover of tattoos and RPG games.

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Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

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