- What Are Google SERP Features?
- SERP Features Benefits
- What’s in SERPs? 25 Current SERP Features
- Featured Snippets
- Instant Answers
- Knowledge Panels
- Top Stories
- Local Packs
- Rich Snippets
- People Also Ask
- Related Searches
- Frequently Asked Questions
- Google Ads
- Shopping Ads
- Product Comparisons
- Top Products
- Google Flights Block
- Hotel Pack
- Events Schedule
- Check if Your Site Has SERP Features
- SERP Features - The Takeaway
What Are Google SERP Features?Google SERP features are all the additional elements you can find in the search results after you type in a query. They look different than traditional organic results and they're designed to make searching a more easy and enjoyable process. The most common examples of SERP features include featured snippets, knowledge panels, local packs, and sitelinks. But there's much more! Actually, there are over 25 current SERP features! Believe us, Google isn't going to slow down with inventing more anytime soon. Why should you bother about it?
SERP Features BenefitsBecause if you play it right and your content gets transformed into a SERP feature you can enjoy real benefits:
- your website will get bigger exposure, thus winning more traffic,
- it may benefit your website ranking,
- the chance of engaging more potential customers gets higher.
What’s in SERPs? 25 Current SERP FeaturesOnce you type a query into the Google search bar and hit the enter button, you will see a list of so-called blue links surrounded by at least a few SERP features. As you already know, there are almost 30 types of those extra search results. Naturally, Google doesn’t throw all of them at the user at once. Let’s be honest, that would be a bit too much, wouldn’t it? Instead, all Google SERP features are conveniently categorized into three main groups and are shown to the user depending on the query type they introduce, and these can be:
- informational queries: when looking for some details or facts on any subject, e.g. "recipe for Chicago style pizza" or "how to fix a smashed phone screen". In this case, SERP features may be Featured Snippets and Videos
- navigational queries: when intending to visit a certain website without typing the full URL, e.g. "Walmart" or "YouTube". Here, the most common SERP features are Frequently Asked Questions and Knowledge Panel
- transactional queries: when looking for vendors who sell a particular product or service, e.g. "buy Mitsubishi tires" or "dogwood price". Shopping Ads and Product Comparisons are what you will see
1. SitelinksIntroduced officially in 2006, sitelinks are those additional links that take viewers to particular pages on a website. Instead of displaying only the home page, a prospect can click on a sitelink, e.g. Backpacks (example below), and see the content they are interested in most, which in this case would be bags.
BENEFITS OF SITELINKS FOR YOUFirst of all, you present a prospect exactly what they come for. Second of all, thanks to sitelinks, the result of a search (in this case The North Face store) occupies more space in SERP, helping you stand out.
2. Featured SnippetsFound in position 0, featured snippets are short pieces of text - usually 3-5 sentences - that Google pulls out from one of the organic results to answer a user’s query precisely and accurately. From the user’s perspective, the best thing about them is that this feature spares them from reading a full article to quench their thirst for knowledge. This is the perfect example of a SERP feature triggered by informational queries.
BENEFITS OF FEATURED SNIPPETS FOR YOUThis one is really powerful because it increases your brand visibility and recognition. The result presented in the form of a featured snippet is bigger than other results, thus more eye-catching. Besides, it gives the users the answer so they don’t need to scroll down, but click on the trusted source - you. Additionally, the website which Google takes the Featured Snippets from wins extra points, resulting in being ranked higher. On top of that, according to the databox, among all SERP features, Featured Snippets is the one you should consider fighting for. Just take a look at this graph:
3. Instant AnswersThe name is self-explanatory. This feature gives you quick answers to general questions like current weather conditions, different time zones, or sunset time. Moreover, it calls out all types of calculators, also those that convert currencies, measurements (eg. inches to cm), and degrees (eg. F to C).
4. Knowledge PanelsContrary to the SERP features mentioned above, knowledge panels are always displayed on the right-hand side of the screen. When viewed on a mobile device, it appears between the searches, yet it’s as dominant as on the desktop. Depending on the query, the data collected from Google’s Knowledge Graph shown in those boxes vary: when googling for an actor, you get their full name, height, partner, moves they starred in, and even links to their social media accounts; when googling for some food items, you get all nutrition facts, average cost, and use.
BENEFITS OF KNOWLEDGE PANELS FOR YOUIf someone is searching for your brand, having your own Knowledge Panel will give them all the essential info they need in a snap. Again, this box occupies a lot of space on the screen, which you can use to your advantage. Since this panel looks legit and is packed with nicely-arranged information, it gives your brand credibility and clicks. A lot of clicks.
5. Top StoriesLike most Google SERP features, Top Stories is granted position 0. It’s triggered by the keywords revolving around all types of current affairs - eg. political, social, or entertainment - that is being discussed on the news at the time of the search. The called-out articles are taken only from quality sources and trusted news websites.
BENEFITS OF TOP STORIES FOR YOUBeing featured in Top Stories gives you more organic traffic and adds credibility to your site. The tricky part is that this SERP feature is purely driven by organic results. This means that you need to be high enough in the ranks to get a piece of this "land", yet it’s really worth it.
6. Local PacksThis SERP feature looks for shops, bars, and other places that are located in close proximity to a user. These localized search results are powered by Google Maps and are accompanied by physical addresses, operating hours, and reviews of the businesses matching the query.
BENEFITS OF LOCAL PACKS FOR YOUThe pluses of being featured in Local Packs are literally numerous, and so are the pros of local SEO in general. But just to give you a quick gist, take a look at three stats provided by HubSpot in their State of Marketing Trends Report 2022:
- there is a 900% increase in "near me" or "close by" searches
- 28% of all local searches end in a purchase
- 72% of consumers who do local search visit a store that is located near them