After reading this article, you will know:
- what WorkTok is,
- how this hashtag has become such a big phenomenon,
- if you should be concerned,
- how you can use WorkTok to build your employer brand.
What Is WorkTok?
Every day on this platform, new #worktok content appears that not only attracts numerous reactions and comments but also engages creators in dialogues and provides space for viewers to share their views and experiences. TikTok users daily present and discuss their jobs and the challenges they face, creating an interactive and vibrant community.
How Come Has #worktok Hashtag Become Such a Massive Phenomenon?
In recent years, the shift to hybrid or remote work has left many people missing daily office interactions, conversations, and shared jokes. TikTok has become a platform where employees can authentically and directly share their professional lives and associated emotions.
Through #worktok, users express both what they love and what they hate about their work. This trend encompasses a wide range of emotions – you might come across motivational and humorous videos as well as those venting frustration or even announcing resignations (using hashtags like #QuitTok or #Iquitmyjob).
@dougylicious 😩😩 #fyp #work #worklife #relatable #corporatelife #foryou #funny #viral
Amid the global pandemic and its associated restrictions, #worktok has become a kind of social support hub. It allows people to realize they’re not alone in their feelings and experiences, while also gaining new perspectives on various professions and sectors.
Should You Be Concerned About This Trend?
Not necessarily concerned, but it’s definitely something to look into and plan how your organization can respond to it.
The popularity of the #worktok hashtag highlights how important it is for today’s employees to share their work lives on social media. Keeping an eye on content posted under #worktok can provide valuable insights into the company’s atmosphere, the challenges employees face, and what motivates and inspires them. This information can help organizations make positive changes that improve employee satisfaction, boost engagement, and foster a more supportive workplace environment.
Furthermore, actively participating in the #worktok trend can also promote your company’s positive image.
No doubt, WorkTok doesn’t seem to be going away anytime soon, so it’s wise to make the most of it!
How Can You Use WorkTok to Build Your Employer Brand?
WorkTok is a goldmine of opportunities for organizations aiming to be seen as attractive workplaces. Creating authentic content through short videos that revolve around the behind-the-scenes of organizational life (daily situations, employee relationships, company values) can strengthen your employer brand – both internally and externally – by attracting new talented employees.
Wondering how to use WorkTok in your organization?
The possibilities for creating engaging content on TikTok using various trends are truly limitless. Take a look at a few ideas for you and your team:
- Come to work with me at/as…
@eunicenly i love my job 🤍 #officelife #tiktoknyc #eventcoordinator #fyp #nycvlog
- Office tour
@myhealthydish Here’s a tour of the @tiktok office in LA #tiktokoffice #learnontiktok #tiktokpartner
- Office life
@connecting_experts Things in our office that ✨just make sense✨ #officelife #london #recruitment #officefun
- #Wearetrend
@bullishlaunches We work in marketing, of course half our screentime is scrolling through TikTok… trends 🤪 #wearetrend #marketing #marketingtiktok #agencylife #digitalmarketing #launchwithbullish #howtobebullish #bullishlaunches #fyp
- Types of people
@iodigital_com Which colleague are you? 🤓 #iodigital #corporatelife #typesofpeople #office #officelife
- This or That
@churchillsupportservices This or that ✨Office Edition✨ #marketing #officehumor #marketingtiktok #genztiktok #corporatetiktok #worktiktok #businesstiktok #tiktoksa #sacorporate #thisorthat #funny #fyp #foryoupage #security
WorkTok lets companies show off their workplace culture in a fun and engaging way (after all, videos can capture a workplace vibe better than static photos or formal descriptions).
At Delante, we get it – that’s why we’re sharing our own #worktoks 🙂
@delante.agency 😂😂😂 #sportcard #sportlover #funnyvideo #funnymoments #funinoffice #officehumor #officefun #officefuntime #coworkers #coworkersbelike #coworkersfun #coworkersproblems
Interested in exploring #worktok and want to give it a try? Get in touch with us and we’ll guide you on creating a viral TikTok video or check our guide on how to increase reach on TikTok. Bear in mind that we can also help you create other types of content that will grab your target audience’s attention.