WorkTok: What Is It & How Can It Help Build Your Employer Brand?

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WorkTok: What Is It & How Can It Help Build Your Employer Brand?d-tags
11 July 2024
WorkTok on TikTok is way more than just a hashtag - it’s where work-related content comes alive and gains popularity at lightning speed. Users on the platform share their professional experiences daily, often presenting them in diverse and hilarious ways. Want to know the ins and outs of this trend? Read on to learn more about #WorkTok!

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After reading this article, you will know:

  • what WorkTok is,
  • how this hashtag has become such a big phenomenon,
  • if you should be concerned,
  • how you can use WorkTok to build your employer brand.

What Is WorkTok?

The red-hot TikTok hashtag #worktok is used for all sorts of job-related videos.

Every day on this platform, new #worktok content appears that not only attracts numerous reactions and comments but also engages creators in dialogues and provides space for viewers to share their views and experiences. TikTok users daily present and discuss their jobs and the challenges they face, creating an interactive and vibrant community.

How Come Has #worktok Hashtag Become Such a Massive Phenomenon?

In recent years, the shift to hybrid or remote work has left many people missing daily office interactions, conversations, and shared jokes. TikTok has become a platform where employees can authentically and directly share their professional lives and associated emotions.

Through #worktok, users express both what they love and what they hate about their work. This trend encompasses a wide range of emotions – you might come across motivational and humorous videos as well as those venting frustration or even announcing resignations (using hashtags like #QuitTok or #Iquitmyjob).

@dougylicious

😩😩 #fyp #work #worklife #relatable #corporatelife #foryou #funny #viral

♬ original sound – Thelma Castro

Amid the global pandemic and its associated restrictions, #worktok has become a kind of social support hub. It allows people to realize they’re not alone in their feelings and experiences, while also gaining new perspectives on various professions and sectors.

Should You Be Concerned About This Trend?

Not necessarily concerned, but it’s definitely something to look into and plan how your organization can respond to it.

The popularity of the #worktok hashtag highlights how important it is for today’s employees to share their work lives on social media. Keeping an eye on content posted under #worktok can provide valuable insights into the company’s atmosphere, the challenges employees face, and what motivates and inspires them. This information can help organizations make positive changes that improve employee satisfaction, boost engagement, and foster a more supportive workplace environment.

Furthermore, actively participating in the #worktok trend can also promote your company’s positive image.

No doubt, WorkTok doesn’t seem to be going away anytime soon, so it’s wise to make the most of it!

How Can You Use WorkTok to Build Your Employer Brand?

WorkTok is a goldmine of opportunities for organizations aiming to be seen as attractive workplaces. Creating authentic content through short videos that revolve around the behind-the-scenes of organizational life (daily situations, employee relationships, company values) can strengthen your employer brand – both internally and externally – by attracting new talented employees.

Wondering how to use WorkTok in your organization?

The possibilities for creating engaging content on TikTok using various trends are truly limitless. Take a look at a few ideas for you and your team:

  • Come to work with me at/as…
@eunicenly

i love my job 🤍 #officelife #tiktoknyc #eventcoordinator #fyp #nycvlog

♬ YOU’RE THE ONE – KAYTRANADA

  • Office tour
@myhealthydish

Here’s a tour of the @tiktok office in LA #tiktokoffice #learnontiktok #tiktokpartner

♬ TROPICAL UPLIFTING MOTIVATIONNAL SUMMER RUN – whitecedar

  • Office life
@connecting_experts

Things in our office that ✨just make sense✨ #officelife #london #recruitment #officefun

♬ Che La Luna – Louis Prima

  • #Wearetrend
@bullishlaunches

We work in marketing, of course half our screentime is scrolling through TikTok… trends 🤪 #wearetrend #marketing #marketingtiktok #agencylife #digitalmarketing #launchwithbullish #howtobebullish #bullishlaunches #fyp

♬ Vlog ・ Stylish city pop(1275391) – orino

  • Types of people
@iodigital_com

Which colleague are you? 🤓 #iodigital #corporatelife #typesofpeople #office #officelife

♬ Che La Luna – Louis Prima

  • This or That
@churchillsupportservices

This or that ✨Office Edition✨ #marketing #officehumor #marketingtiktok #genztiktok #corporatetiktok #worktiktok #businesstiktok #tiktoksa #sacorporate #thisorthat #funny #fyp #foryoupage #security

♬ It’s Tricky – RUN DMC

WorkTok lets companies show off their workplace culture in a fun and engaging way (after all, videos can capture a workplace vibe better than static photos or formal descriptions).

By making genuine, creative videos, you can highlight why joining your team is a great move, attracting new talents while boosting engagement and camaraderie among current employees.

At Delante, we get it – that’s why we’re sharing our own #worktoks 🙂

@delante.agency

😂😂😂 #sportcard #sportlover #funnyvideo #funnymoments #funinoffice #officehumor #officefun #officefuntime #coworkers #coworkersbelike #coworkersfun #coworkersproblems

♬ dźwięk oryginalny – Delante

Interested in exploring #worktok and want to give it a try? Get in touch with us and we’ll guide you on creating a viral TikTok video or check our guide on how to increase reach on TikTok. Bear in mind that we can also help you create other types of content that will grab your target audience’s attention.

Author
Ola Gajoch SEO Delante
Author
Ola Gajoch

SEO Coordinator

At Delante since July 2019, she began her Delante adventure in marketing. Since November 2021, she has been joining the ranks of the SEO department as its Coordinator. Privately, she is a graduate of Media Management at Jagiellonian University and a student of Product Management at the University of Economics. She enjoys Asian cuisine, dancing high heels and rejuvenating dating shows on Netflix.

Author
Ola Gajoch SEO Delante
Author
Ola Gajoch

SEO Coordinator

At Delante since July 2019, she began her Delante adventure in marketing. Since November 2021, she has been joining the ranks of the SEO department as its Coordinator. Privately, she is a graduate of Media Management at Jagiellonian University and a student of Product Management at the University of Economics. She enjoys Asian cuisine, dancing high heels and rejuvenating dating shows on Netflix.

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Awards

Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021