Do you run a website describing your services? Are you an online store owner? If so, you certainly aim at reaching a wide range of recipients and an SEO agency can help you do it. Learn how to know if you need an SEO agency and when to start the cooperation.
Table of contents:
- Why Is It Worth Investing In SEO?
- When To Start Cooperation With An SEO Agency?
Why is it worth investing in SEO?
If you want to attract the attention of Internet users, you should go for marketing activities that are the most suitable for your business. When it comes to the online world, you can benefit from ad creatives, pop-ups, email marketing, sponsored articles, SEO, and various other methods of attracting new recipients.
Type an exemplary query such as “how to choose a washing machine” in Google and you’ll see sponsored results at the top and organic ones below them. SEO aims at improving your website position on keywords entered by users searching for products or services similar to those offered by your business.
Why is it worth investing in SEO? Well, according to gs.statcounter.com, Google is chosen even by 92% of users worldwide. This means that almost every person browsing the net benefits from Google. Thus, the search engine provides you with an unprecedented opportunity to reach an impressive number of potential customers.
Let’s imagine that you run a car rental company. Think about Internet users who search keywords related to your business every month. Only a few of them become your customers. Not running an SEO campaign equals not having a chance to reach them.
What are the greatest benefits of SEO? The list includes:
- Improved website visibility in the search results,
- Improved organic website traffic,
- Possibility to reach more potential customers,
- Increased profits,
- Increased return on investment which improves over time,
- Better brand recognition,
- Long-term results,
- Improved effectiveness of paid ads (optimized websites have quality results).
See the most popular sources of online store traffic in 2019 according to Shoper:
As you can see, organic search with almost 35% is first in the ranking. Take a look to see how Polish companies spend their marketing budget on online marketing activities. According to Whitepress, money allocated to SEO exceeds 20 percent and ranks second.
Are you apprehensive about investing in SEO? The Internet is full of myths such as:
- SEO doesn’t sell – take a look at the findings from Hubspot.com’s analysis. In the chart below, you can see how organic traffic from the search engine translates into leads in B2B, B2C, and B2B2C when compared to other marketing activities.
- Your website may be removed from Google because of SEO – the search engine may index a website out only in extreme cases, for violation of guidelines, or legal reasons. SEO comprises activities that are supposed to tailor your page to the requirements of the search engine. As evidenced below, Google encourages users to benefit from SEO, it’s one of the official recommendations prepared by its specialists.
Do you still have doubts? Read our entry: Fear of SEO – the reason why some entrepreneurs don’t invest in SEO.
When To Start Cooperation With An SEO Agency?
Are you wondering when is the right time to find a quality SEO agency that will be able to improve your visibility online? Keep reading to find out when it’s worth engaging in cooperation with an SEO agency.
When you’re about to choose your domain
This is the right moment to start cooperation with an SEO agency. Why?
Because your domain should be verified before it’s registered. An inappropriate choice may hinder your campaigns and bring you more harm than good. Domain history can be checked with various tools such as archive.org/web/ that will tell you about the prior content of the page. Perhaps the domain was related to some illegal activity and it’s better to resign from it.
Ahrefs is a source of a more thorough analysis that will tell you if possible backlinks will work in your favor or against you. Sometimes, domain authority is so bad that the process of improving page visibility is time and money-consuming.
When you develop your website
In this scenario, it’s advisable to take a closer look at the requirements your website should meet in order to be ranked high in Google. The effects may vary depending on the selected web developer.
Sometimes websites are created based on unoptimized solutions that don’t correspond to basic principles of the search engine. Website redesign or modification of the CMS system means additional costs and wasted time. Optimization is a basic component of SEO, it can be either smooth or tedious.
Thanks to cooperating with an SEO agency already at the stage of designing your website, you’ll avoid creating a page that doesn’t meet Google standards. Professional support will help you take care of various elements ensuring better website positions in the future.
When your website doesn’t generate traffic
You set up your website because you want it to bring you profits. You aim at acquiring customers, therefore, you need marketing activities. SEO is an advertising form characterized by impressive conversion. However, to achieve the results, it’s crucial to develop an appropriate website and promote it.
With SEO, your website will be visited by users and it can become your source of customers. At first, you’ll notice improved visibility in Google, then, increased organic traffic, and finally, a greater amount of buyers.
When conducted activities don’t bring you any benefits
Have you tried doing SEO on your own? Do you read various guidelines and test methods found online, yet you don’t see any results? Keep in mind that website visibility in Google is determined by more than 200 factors and optimization of each of them requires special knowledge.
It’s also worth noting that Google algorithms are constantly updated, therefore, activities that brought you excellent results a year ago won’t necessarily work this time. Google has already introduced changes that completely modified the search results – SEO specialists are up to date with the adjustments and work to minimize the risk of a situation when website positions decrease drastically overnight.
Without appropriate expertise, you can invest a fortune in SEO activities and still don’t see any improvements. Wouldn’t it be better if you focused on developing your business and commissioned the SEO process to specialists?
When your website used to be ranked high in Google but isn’t anymore
Many website owners try to determine why the visibility of pages that used to be ranked high in Google decreased so rapidly. The fact that your website attracts customers one day doesn’t necessarily mean that it’ll be the case all the time.
The abovementioned algorithm updates change the importance of particular ranking factors. Sometimes such modifications aren’t announced but Google may also inform about them in advance, just like in the case of Core Web Vitals. Pages should be well-prepared for the updates in order not to lose their positions. SEO agencies know about Google requirements and make necessary changes to clients’ websites to ensure that they meet the search engine standards.
Your website visibility can decrease significantly due to many reasons – SEO experts can quickly determine the cause and implement necessary changes. If you don’t specialize in this field, you may have problems with solving the issue.
When to engage in cooperation with an SEO agency? In fact, every second is good to fight for improved website visibility and positions. SEO takes time – the effects won’t appear overnight. The sooner you start cooperating with an agency, the better. Ideally, you should consult your website with specialists before choosing a domain.