Why is it worth investing in SEO?
If you want to attract the attention of Internet users, you should go for marketing activities that are the most suitable for your business. When it comes to the online world, you can benefit from ad creatives, pop-ups, email marketing, sponsored articles, SEO, and various other methods of attracting new recipients.- Improved website visibility in the search results,
- Improved organic website traffic,
- Possibility to reach more potential customers,
- Increased profits,
- Increased return on investment which improves over time,
- Better brand recognition,
- Long-term results,
- Improved effectiveness of paid ads (optimized websites have quality results).
- SEO doesn’t sell - take a look at the findings from Hubspot.com's analysis. In the chart below, you can see how organic traffic from the search engine translates into leads in B2B, B2C, and B2B2C when compared to other marketing activities.
- Your website may be removed from Google because of SEO - the search engine may index a website out only in extreme cases, for violation of guidelines, or legal reasons. SEO comprises activities that are supposed to tailor your page to the requirements of the search engine. As evidenced below, Google encourages users to benefit from SEO, it’s one of the official recommendations prepared by its specialists.