SEO Consulting Experts Are Global, Not LocalSearch for the real experts nationally or internationally, and don’t necessarily go with somebody just because they’re local. Quality SEO work can be completed from anywhere, which is liberating for a client. The choice is yours. With so many options, you could start by asking peers or researching competitors in your industry to learn who has helped them in their SEO strategy. In fact, keeping tabs on the competition is very important. You might even find companies who specialise in certain areas of industry, which means they may better understand your objectives.
Importance of the SEO Agency Reviews and Case StudiesWith so much information available, it’s incredibly easy to explore the web for reviews and testimonials. In essence, this is extremely helpful when trying to weigh your options between the best SEO companies out there. You can also request case studies to analyse the achievements and results for most SEO companies. They should also be open and interested in sharing their success stories, since they hope to work with you. For example, we offer a consultation during which time we can learn more about your goals for your business.
Finding the Right Fit Among the Best SEO CompaniesAlongside understanding your SEO objectives, there is sometimes a “culture fit” which you should look for. After all, you or your marketing team could become very close with your new SEO consulting experts - scheduling regular calls, meetings or brainstorming strategy.
Setting Goals for Your Chosen SEO AgencyIt’s entirely possible to dive in and swim, but you should probably test the water first and have a plan. Whether you want to improve your general homepage ranking and where you measure up on a search engine results page (SERP) or optimise your SEO presence for a particular link, or line of business enquiry, your chosen SEO agency can help. However, it always pays to have clear objectives which can be measured and tracked.
Matching the SEO Service Budget with GoalsWith so many pricing options usually available, long and short term, set manageable budgets with realistic expectations. At the same time, make sure you are clear on how any agreed SEO service budget will meet your objectives and help you rank higher. Ultimately, these might be business arguments you’ll make to your CEO in favour of a new SEO strategy. So, rather than being taken down a long winding road, make sure all efforts steer back to your initial objectives.
Tracking DataRather than going by instinct or having salespeople feedback verbally that there have been “more” or “less” business calls through the website, it’s valuable to complete an initial site audit, track website stats, click through rates and a whole host of other metrics. Likewise, the data should never be siloed by your SEO experts and should be shared with you and kept confidential.
Things to Avoid When Choosing the Best Company for SEOQuite simply, the cost of not choosing the right SEO agency in the first instance can have major consequences on your work and online ranking, not to mention the bad experience which could put you off working with SEO companies in the future. So, take some time, don’t rush the decision and find the right fit for you! Make sure you avoid:
- Not doing enough research: It pays to be thorough and consider all options before committing to an SEO consultant and strategy. Remember to have a consultation and request case studies for the best SEO companies you’re considering.
- Going local for the sake of local: Your nearest SEO agency might be good, but are they the best? With top international companies readily available by conference call or email, the idea of going local shouldn’t sway you.
- Falling for a sales pitch: Most companies will do whatever it takes to sign a new client, whether in the form of a shiny presentation or big promises of soaring overnight rankings or sales leads. Make an informed decision based on facts and data, rather than an emotional reaction.
- Going cheap: Unfortunately, you do tend to get what you pay for - this doesn’t mean you should go for the most expensive SEO service either, but look at the quality of work and results, rather than the cost.