You see, with SEO literacy constantly on the rise and both large and small businesses becoming savvy on the importance of Search Engine Optimisation (SEO), there are more opportunities than ever to find SEO companies to work with. But how do you find not only the best SEO company, but the best for you?
The “for you” part is extremely important because there is rarely a “one size fits all” solution. Instead, there are a number of factors you should consider when researching the best-suited SEO agency to fit your needs.
How should you define success? In short, your rankings should improve, leading to more organic traffic, more traffic then leads to more engagement or sales, and more sales lead to the growth and sustainability of your business. Everything you or your SEO consultant does should help drive this cycle as there are many proven SEO benefits.
So today, we’ll explore some of the most significant points to consider when looking for the best company for SEO. Let’s get started.
SEO Consulting Experts Are Global, Not Local
Search for the real experts nationally or internationally, and don’t necessarily go with somebody just because they’re local.
Quality SEO work can be completed from anywhere, which is liberating for a client. The choice is yours. With so many options, you could start by asking peers or researching competitors in your industry to learn who has helped them in their SEO strategy.
In fact, keeping tabs on the competition is very important. You might even find companies who specialise in certain areas of industry, which means they may better understand your objectives.
Importance of the SEO Agency Reviews and Case Studies
With so much information available, it’s incredibly easy to explore the web for reviews and testimonials. In essence, this is extremely helpful when trying to weigh your options between the best SEO companies out there.
You can also request case studies to analyse the achievements and results for most SEO companies. They should also be open and interested in sharing their success stories, since they hope to work with you.
For example, we offer a consultation during which time we can learn more about your goals for your business.
Finding the Right Fit Among the Best SEO Companies
Alongside understanding your SEO objectives, there is sometimes a “culture fit” which you should look for. After all, you or your marketing team could become very close with your new SEO consulting experts - scheduling regular calls, meetings or brainstorming strategy.
You want to make sure your SEO partners listen to your needs and concerns, explain everything clearly and re-explain anything you don’t understand.
You’re not expected to be an expert, but they are, and they should also be available to explain and present their findings clearly.
Setting Goals for Your Chosen SEO Agency
It’s entirely possible to dive in and swim, but you should probably test the water first and have a plan.
Whether you want to improve your general homepage ranking and where you measure up on a search engine results page (SERP) or optimise your SEO presence for a particular link, or line of business enquiry, your chosen SEO agency can help.
However, it always pays to have clear objectives which can be measured and tracked.
Matching the SEO Service Budget with Goals
With so many pricing options usually available, long and short term, set manageable budgets with realistic expectations. At the same time, make sure you are clear on how any agreed SEO service budget will meet your objectives and help you rank higher.
Ultimately, these might be business arguments you’ll make to your CEO in favour of a new SEO strategy. So, rather than being taken down a long winding road, make sure all efforts steer back to your initial objectives.
Rather than going by instinct or having salespeople feedback verbally that there have been “more” or “less” business calls through the website, it’s valuable to complete an initial site audit, track website stats, click through rates and a whole host of other metrics.
Likewise, the data should never be siloed by your SEO experts and should be shared with you and kept confidential.
Things to Avoid When Choosing the Best Company for SEO
Quite simply, the cost of not choosing the right SEO agency in the first instance can have major consequences on your work and online ranking, not to mention the bad experience which could put you off working with SEO companies in the future.
So, take some time, don’t rush the decision and find the right fit for you!
Make sure you avoid:
Not doing enough research: It pays to be thorough and consider all options before committing to an SEO consultant and strategy. Remember to have a consultation and request case studies for the best SEO companies you’re considering.
Going local for the sake of local: Your nearest SEO agency might be good, but are they the best? With top international companies readily available by conference call or email, the idea of going local shouldn’t sway you.
Falling for a sales pitch: Most companies will do whatever it takes to sign a new client, whether in the form of a shiny presentation or big promises of soaring overnight rankings or sales leads. Make an informed decision based on facts and data, rather than an emotional reaction.
Going cheap: Unfortunately, you do tend to get what you pay for - this doesn’t mean you should go for the most expensive SEO service either, but look at the quality of work and results, rather than the cost.
At Delante, we are a team of the best experts in the area of long-tail SEO and performance-based advertising.
We love working collaboratively with our clients to find new solutions to grow and improve their SEO capabilities. Get in touch to find out how we can help you.
Managing Partner, has been building Delante since 2014. Responsible for international SEO strategies. He has a strong analytical approach to online marketing backed by more than 12 years of experience. Previously associated with the IT industry, as well as the automotive, tobacco, and financial markets. Has experience in creating scaled processes based on agile methodologies.
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