Yoast SEO is entering the new year strong, with new ideas and possibilities. In January alone, it made 2 announcements about a new feature and an expansion to a new platform. What exactly has Yoast SEO prepared? Keep reading to find out!
Yoast SEO is one of the most popular plugins for WordPress that helps with website optimization. SEO is crucial to increasing the visibility of a website in organic search results, so any tool that helps with this uneasy task is a great resource. With the Yoast plugin, you can create SEO-friendly content rich with desirable keywords, manage redirects, add structured data automatically, and more.
Yoast SEO for Shopify
As of January 18, 2022, the Yoast SEO app is available for Shopify. This plugin was so far only available for WordPress, but from now on, users of Shopify can benefit from it too. Entering a new platform is a huge step forward for Yoast and it brings a lot of new opportunities for business owners.
Introducing Yoast to Shopify is a consequence of the rapidly growing e-commerce industry and the increasing demand for an SEO tool designed specifically for online stores.
What is Shopify?
Shopify is an e-commerce platform that allows to build and manage an online store. It concentrates on bringing small businesses to the online world. It operates via subscription plans that offer different options, depending on how much you pay per month. There are numerous apps available for Shopify that can be used to enhance your store, which can make life easier. Shopify does have some basic SEO features that help with proper website optimization, but they have limitations.
That’s why Yoast SEO for Shopify is a much-needed addition. As we can read on yoast.com, the new app will help store owners improve their website in a technical sense and allow them to benefit from an advanced SEO analysis.
How Exactly Can You Use this Yoast SEO 2022 Feature?
You can use Yoast SEO to improve the quality of product descriptions and blog posts because the app will be working with Shopify's blog as well. Content is one of the key factors that can increase a website’s ranking on Google, so it’s crucial to create high-quality and well-optimized content. That is especially important for small retailers, who have to compete with big brands. Yoast SEO app will be focusing on improving the visibility of online stores in organic search results.
To help business owners, who might not be familiar with SEO, Yoast created an extensive guide that is available to everyone and a handy checklist.
Yoast SEO Launches Keyword Tracking Tool
The new app available for Shopify is not everything that Yoast prepared for 2022. With the 17.9 update, WordPress users can now track keyword performance, thanks to Yoast's partnership with Wincher. It helps track relevant keywords and their positions over time, which is very important from the SEO point of view. It allows seeing how pages are performing in correlation with specific keywords, making it easier to track the overall progress of SEO activities.
With the free version, only five keywords for an entire site (one keyword per page) can be tracked, which is not impressive, but it allows users to try out a new feature. With Yoast SEO Premium, it is possible to track from 500 - 10 000 keywords, depending on the chosen plan.
[caption id="attachment_48466" align="aligncenter" width="750"] Source: https://yoast.com/help/wincher-keyphrase-performance-tracker/[/caption]
To switch on the new feature, simply go to the general Yoast SEO settings in WordPress and enable the Wincher integration. From now on, it will be available to you under the Track SEO performance tab. After connecting it to your website, you can easily track keyword performance relevant to the specific page.
Within the same update, Yoast SEO introduced a new language for WordPress. Japanese is now the 20th language that Yoast SEO is supporting. That means it recognizes Japanese and can give feedback on content created in this language, including readability analysis.
Yoast is growing and that’s great news for business owners who need help with SEO for their websites. New features for sure will be useful and introducing Yoast SEO to a new platform is a game-changer for small businesses. We are very curious about what else Yoast has up its sleeve and we can’t wait to hear about it. It looks like 2022 will be an interesting and innovative year in the SEO world.
Absolwentka Studiów Dalekowschodnich i Zarządzania Reklamą i Mediami na Uniwersytecie Jagiellońskim. Do Delante dołączyła w 2021 roku, gdzie rozwija się jako Junior Marketing Specialist. W wolnym czasie udziela korepetycji z języka japońskiego, dużo czyta i podróżuje po świecie. Interesuje się content marketingiem, japońską kulturą i sztuką oraz geopolityką.
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