6 Ecommerce Search Results Tips from Google – Make Your Product Pages Stand Out!

6 Ecommerce Search Results Tips from Google – Make Your Product Pages Stand Out!

Google recently shared a video with 6 tips on how to make ecommerce sites eligible for special presentations in the search results. Find out more about how you can use them to your advantage and attract more clients!

Table of contents:

What Can We Learn from Google?

In the latest video, Google shared 6 tips that are really valuable to every ecommerce owner. By following them, you can make sure your products will stand out thanks to a special presentation in SERPs.

Key elements that help product pages to stand out are images, star ratings, pricing, and availability information.

ecommerce search results tips
Source: Google Search Central video

Let’s dive into the tips that will help you improve your appearance in search results!

6 Ecommerce Search Results Tips

As we already know, Google will rewrite your title tag if it doesn’t adequately describe the content on a given page. Of course, it’s better to avoid this scenario by creating good-quality title tags.

According to Google good title link will get you valuable traffic to your site.

When it comes to automatically generated titles from the product attributes you need to be careful not to have duplicated information or missing data.

The same goes when you use dynamic information in your title, like price or stock levels – there might be a delay of even a couple of days before the update on your website is visible in the search results.  You don’t want to mislead your customers so make sure titles are accurate and informative.

Experiment with different titles to see which ones are performing best. Before making any conclusions make sure that Google is indexing your pages – otherwise you won’t get accurate data.

2. Include High-Quality Images

This goes without saying – people buy with their eyes. Make sure you’re providing them with high-quality, accurate images showing your products and all the details they might be interested in.

ecommerce search results images
Source: Celine

Google may display your images directly in search results increasing your chance to attract potential customers. It pays off to replace any low-quality images you have on your website with better ones. According to Google key images should be at least 1200 pixels wide.

What else can you do?

  • Check the Max Image Preview metadata – it informs Google on how to show those images in the SERPs,
  • Add product structured data to your product pages to help Google display your images in the SERPs.

3. Share Rich Product Data With Google

Use structured data to help Google better understand your pages to ensure you earn a special presentation in search results.

Structured data types include:

  • Recipes
  • How-to guides
  • Articles
  • Products

For your product structure data, you should include information such as:

  • Title
  • Description
  • Images
  • Ratings
  • Price
  • Availability

If you included all the necessary information in your structured data but your pages are not displayed as a special presentation, make sure they’re indexed and that they support rich results. Use the Rich Results Test Tool to check it and gain insight on what to fix in your structured data.

Check out product structured data guidelines from Google for more information.

Another way to give Google information about your products is through Google Merchant Center.

4. Share Price Drop Data

If you add product price to your structured data, Google may highlight the price drop in search results.

Google will consider your average product prices and inform potential customers about lower prices. This of course may attract more customers to your store!

google ecommerce search results tips
Source: Google Search Central video

Make sure to include the offer as a specific price value and not a price range in your structured data to get the price drop special presentation.

Be aware that this feature is not available in all countries.

5. Identify Products You Sell

If you want to see your product displayed in listings like the top product carousel make sure to clearly identify the products you sell. To do this include product identifiers like GTIN identifiers.

According to Google, it’s best to use a combination of Google Merchant Center feed and product structured data on pages.

ecommerce search results google

6. Create a Business Profile

If your business has a physical location you should create a Google Business Profile.

It will be displayed along the product search results.

ecommerce search results google tips

Be aware that this does not apply to online businesses that have no brick-and-mortar shops.

How to Check if Your Products Are Displayed as a Special Presentation

To make sure your efforts are paying off and your products display as rich results use the site search.

Just type in Google “site:” and a given page you want to inspect.

ecommerce search results check
Source: Google Search Central video

Inspect several pages to ensure everything is working smoothly.

If you’re experiencing any problems – check if your pages are indexed and use the Rich Results Test Tool to find any structured data errors.

Why Should You Follow These Tips?

No matter what your business is providing, in the online world, you will have competition. Sometimes it might be an overwhelmingly big amount of stores selling similar or even identical products. It’s very hard to stand out in a crowd like that.

That’s why you should use every occasion to catch the eye of your potential customers. You are sure to do so with a special presentation in search results that will help you to stand out.

If you need help with optimizing your e-commerce shop – contact us! We will help you increase your visibility and attract more customers.

Jr Marketing Specialist  - Ania

Jr Marketing Specialist

Ania is a graduate of Far East Studies and Advertising and Media Management at Jagiellonian University. She's joined Delante in 2021, where she is developing her skills as a Junior Marketing Specialist. In her free time, Ania works as a private Japanese tutor, reads a lot, and travels around the world. She is interested in content marketing, Japanese culture and art, and geopolitics.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recently on our blog

Are you curious about SEO of online stores or maybe you want to enter the Swiss market and wonder SEO abroad looks like? You will find answers to these questions and many other tips important for the development of your business on our blog.

The SEO Audit Dilemma - Automated vs Manual SEO Audit | Pros & Cons

The SEO Audit Dilemma - Automated vs Manual SEO Audit | Pros & Cons

Plugins, online software, advanced SEO auditing tools, and SEO Specialists - the choice is wide so take your pick. The only real difficulty is between determining which option suits your current business needs better: automated SEO audit or manual SEO audit? In a moment, I’ll paint you the full picture of both options, putting flesh on them by listing their pluses and minuses. I’ll also touch on the SEO audit report because it differs depending on the SEO audit you go for.

Read more
Using AI to Create Google Ads. Here’s How to Do It the Right Way

Using AI to Create Google Ads. Here’s How to Do It the Right Way

In this article, I'll explore the incredible outcomes and creative ideas you can achieve by using AI in your advertising and creative endeavors. Additionally, I'll introduce you to some valuable tools like ChatGPT and AI/ML-powered online software that can simplify your content creation process. So, grab a cup of coffee and join me as we delve into the exciting possibilities ahead!

Read more
Uncover Hidden Opportunities - 6 Best SEO Audit Tools + BONUS

Uncover Hidden Opportunities - 6 Best SEO Audit Tools + BONUS

You write compelling page titles, polish UX, and put your nose to the grindstone to acquire more valuable backlinks - you just do what it takes to improve your website’s SEO performance. But… are you sure you’re doing it the right way? Without the website SEO audit tools you might not have a clear picture of whether your effort pays off. To help you with that, we've compiled a list of the best SEO audit tools. Use them to identify and resolve any website issues, ultimately attracting more customers to your online store!

Read more