Table of contents:
- What Can We Learn from Google?
- 6 Ecommerce Search Results Tips
- How to Check if Your Products Are Displayed as a Special Presentation
- Why Should You Follow These Tips?
What Can We Learn from Google?
In the latest video, Google shared 6 tips that are really valuable to every ecommerce owner. By following them, you can make sure your products will stand out thanks to a special presentation in SERPs.
Key elements that help product pages to stand out are images, star ratings, pricing, and availability information.
Source: Google Search Central video
Let’s dive into the tips that will help you improve your appearance in search results!
6 Ecommerce Search Results Tips
1. Review Your Title Links
As we already know, Google will rewrite your title tag if it doesn’t adequately describe the content on a given page. Of course, it’s better to avoid this scenario by creating good-quality title tags.
According to Google good title link will get you valuable traffic to your site.
When it comes to automatically generated titles from the product attributes you need to be careful not to have duplicated information or missing data.
The same goes when you use dynamic information in your title, like price or stock levels – there might be a delay of even a couple of days before the update on your website is visible in the search results. You don’t want to mislead your customers so make sure titles are accurate and informative.
Experiment with different titles to see which ones are performing best. Before making any conclusions make sure that Google is indexing your pages – otherwise you won’t get accurate data.
2. Include High-Quality Images
This goes without saying – people buy with their eyes. Make sure you’re providing them with high-quality, accurate images showing your products and all the details they might be interested in.
Source: Celine
Google may display your images directly in search results increasing your chance to attract potential customers. It pays off to replace any low-quality images you have on your website with better ones. According to Google key images should be at least 1200 pixels wide.
What else can you do?
- Check the Max Image Preview metadata – it informs Google on how to show those images in the SERPs,
- Add product structured data to your product pages to help Google display your images in the SERPs.
3. Share Rich Product Data With Google
Use structured data to help Google better understand your pages to ensure you earn a special presentation in search results.
Structured data types include:
- Recipes
- How-to guides
- Articles
- Products
For your product structure data, you should include information such as:
- Title
- Description
- Images
- Ratings
- Price
- Availability
If you included all the necessary information in your structured data but your pages are not displayed as a special presentation, make sure they’re indexed and that they support rich results. Use the Rich Results Test Tool to check it and gain insight on what to fix in your structured data.
Check out product structured data guidelines from Google for more information.
Another way to give Google information about your products is through Google Merchant Center.
4. Share Price Drop Data
If you add product price to your structured data, Google may highlight the price drop in search results.
Google will consider your average product prices and inform potential customers about lower prices. This of course may attract more customers to your store!
Source: Google Search Central video
Make sure to include the offer as a specific price value and not a price range in your structured data to get the price drop special presentation.
Be aware that this feature is not available in all countries.
5. Identify Products You Sell
If you want to see your product displayed in listings like the top product carousel make sure to clearly identify the products you sell. To do this include product identifiers like GTIN identifiers.
According to Google, it’s best to use a combination of Google Merchant Center feed and product structured data on pages.
6. Create a Business Profile
If your business has a physical location you should create a Google Business Profile.
It will be displayed along the product search results.
Be aware that this does not apply to online businesses that have no brick-and-mortar shops.
How to Check if Your Products Are Displayed as a Special Presentation
To make sure your efforts are paying off and your products display as rich results use the site search.
Just type in Google “site:” and a given page you want to inspect.
Source: Google Search Central video
Inspect several pages to ensure everything is working smoothly.
If you’re experiencing any problems – check if your pages are indexed and use the Rich Results Test Tool to find any structured data errors.
Why Should You Follow These Tips?
No matter what your business is providing, in the online world, you will have competition. Sometimes it might be an overwhelmingly big amount of stores selling similar or even identical products. It’s very hard to stand out in a crowd like that.
That’s why you should use every occasion to catch the eye of your potential customers. You are sure to do so with a special presentation in search results that will help you to stand out.
If you need help with optimizing your e-commerce shop – contact us! We will help you increase your visibility and attract more customers.
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