How she helps clients

Effectively achieves sales and branding goals for:

• E-commerce & Retail: Scaling visibility in international markets (USA, UK, Germany, Scandinavia).
• Restricted Industries (YMYL & Betting): Managing high-difficulty projects that require precision and strict compliance with Google guidelines.
• B2B, IT, and Logistics sectors: Building authority and acquiring high-value organic traffic.

Key Achievements

• Global Recognition: Project Manager for Madison Reed – a leader in the US beauty industry. She detailed this collaboration in the Madison Reed case study, which earned nominations for the Global Search Awards 2024, Global Agency Awards, and GDEA.
• Successful Migrations: Supervising large-scale website migration processes, eliminating traffic drops and maximizing the potential of the new site structure.
• International Reach: Managing campaigns across over 10 markets, including Spain, the Czech Republic, and Sweden.

Operational & Industry Experience

Throughout her career, Joanna has conducted dozens of SEO audits and advanced keyword analyses. She specializes in industries such as Fashion, Beauty, IT, and Manufacturing. With a background in Visual Communication (AGH) and Sociology (UKEN), she designs SEO strategies that not only rank well but also address real User Intent.

Expertise & Industry Presence

A regular participant in the world’s leading SEO conferences, which allows her to implement AI Search (AISO) technologies and adapt strategies to Google algorithm changes:

• Speaker: Crash Mondays (presentation on relationships in SEO), GrOw Meetup at Delante (presentation on Search Changes in 2025), training for Jagiellonian University students, and external workshops for brands such as Znak, Naree, and Fotoplus.
• Education: Internal trainer at Delante, covering areas such as SEO copywriting and client service.
• Regular presence at industry events, including: BrightonSEO, International Search Summit Barcelona, SEO Vibes, semKRK, CTR+Grow, SEO Festival, Digital Olympus Event, SEO Estonia, and many others.

Work Style & Approach

Joanna prioritizes partnership and close collaboration (“People to People”). She leverages her Gallup Talents (Empathy, Individualization, Communication) to translate technical SEO parameters into tangible business benefits. Every strategy is preceded by a deep analysis of the brand’s unique selling points and customer needs.

Personal Life

A cinema enthusiast, board game fan, and lover of the strategy classic – Heroes III. A traveler who explores new cities and SEO markets with the same enthusiasm she brings to discovering local breakfast spots in Kraków.