+108% higher revenue in 6 months

We were working in a super smooth collaboration with our Client. Whenever HomeKONCEPT introduced a new category page or needed us to improve the rankings of an existing one, mostly because it holds significance at a given time, our task was to:

• carefully choose keywords that would drive valuable traffic to the given category page
• create blog posts on related topics to strengthen and enhance visibility for specific phrases, enabling us to build Topical Authority
• optimize content written by the Client (eg. blog posts, project descriptions, and category pages) for better performance in SERP
• do strategic internal linking to improve website navigation and help search engines understand the structure and relevance of the web content

This collaborative approach clearly bore its fruit. Below is an example of the impressive results we achieved in the “modern villas” category (green color – current position, red – initial position):

Our SEO audit revealed that the home page of HomeKONCEPT was redirected to the category page devoted to home plans – https://www.homekoncept.com.pl/projekty-domow. Placing the home page in a subdirectory has more downsides than advantages, as it generally weakens the overall strength of the website. Additionally, the redirection resulted in a longer chain of redirects between versions (e.g., HTTP → HTTPS), leading to slower page loading time.

To fix that, we suggested making a couple of changes to the chain of redirects. As a result, the home page got visibly stronger, and one of the target keywords, which is “projekty domów”, became more stable. Before, this keyword constantly changed its matches, meaning it wasn’t assigned to one page.

At the start of our collaboration, the keyword was a bit all over the place:

After fixing the redirection problem, it’s the home page that is being sown for the very keyword.

We found a large number of links leading to external destinations (e.g. Social Media and partner websites) without the proper “rel=’nofollow’” attribute. This was definitely one of the reasons why HomeKONCEPT was losing its website’s authority and strength. To change that, we used the “nofollow” attributes on those links.

We also applied the attribute to a few internal links, like “projekty domów” (EN “house plans”) in the menu to eliminate the problem of cannibalization.

To further enhance the website performance, we carried on with optimizing the internal linking, ensuring proper anchor texts.

Links marked red indicate the links with added “nofollow” attribute:

HomeKONCEPT had a company blog that was bringing in some organic traffic, but it wasn’t fully using its potential. Most of the blog post topic ideas often lead to content duplication. So, instead of working to the website’s advantage, those new blog posts had a negative impact on the website’s visibility. On top of that, the blog posts weren’t often properly optimized.

To address this issue, our Content Team did two things:

• provided HomeKONCEPT with guidelines for writing blog articles and
• developed a customized content plan, which included topic ideas that aligned with HomeKONCEPT’s PR strategy.

To boost website authority, our Content Team suggested preparing a few industry-specific articles showcasing HomeKONCEPT’s expertise, such as legal regulations related to home construction. Another type of content that aimed at making the website more trustworthy for the target audience and search engines was the lifestyle guides for home decoration and furniture. Those pieces of writing were created together with our copywriters.

Each article and blog post was individually optimized for the chosen keywords. They were also formatted for better readability and enriched with internal linking.

Undoubtedly, graphics, images, and in general the digitalized representations of homes play a huge role in the home architecture industry – there is barely another way for people to make up their minds and select a home plan without seeing the options first.

That’s why our task was to make the images and graphics satisfy the preferences of clients and search engines.

While optimizing the images, we noticed that many photos lacked alternative descriptions, which we handled straightaway. After finishing this stage, we provided HomeKONCEPT with guidance on how to add and formulate alt descriptions to their visual content.

Result? More of the images published on the Client’s website show up on Google Images.