d-tags
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16 February 2024
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Loading...Recently, a new way of presenting the available campaign types during the creation process has become noticeable in Google Ads.
Source: Google Ads panel
What does this mean for you?
Next to the name of each type of campaign, you will see icons that speed up the process of selecting a campaign, illustrating where the adverts will be displayed (e.g. You Tube, Gmail or Google Maps).
On some accounts, when you enter a particular asset group (with products only), information appears about what you can change in it. One click takes you to the settings, where we have the option to add graphics, ad text, headlines and URL.
Source: Google Ads panel
What does this mean for you?
Be careful – if you start editing the product file group in this way, it loses its purpose and transforms into a regular Performance Max campaign asset group.
