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16 August 2024
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Loading...Recently, when creating new campaigns, Google has started recommending the inclusion of both the Google search partners network and Google Display Network for ad placements.
Source: Google Ads panel
What Does this Mean for You?
If we choose to include both options, there’s a potential to increase the reach and effectiveness of the campaign. However, it’s crucial to manage the campaigns more carefully in this scenario (e.g., by precisely targeting audiences and using appropriate exclusions) to avoid wasting the budget.
On YouTube, there is a new ad format where the first half of the ad space features a video, while the second half contains text and links to additional pages.
Source: x.com
What Does this Mean for You?
This ad display format means that headlines and calls to action become more prominent. It’s important to give extra attention to these elements during the creation process.
