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Loading...Starting September 2024, Google will be pausing ad groups that show low activity.
Low-activity ad groups are those created more than 13 months ago and have not received any impressions in the past 13 months.
What Does this Mean for You?
If you believe a paused ad group is essential for your campaign, you can manually reactivate it. However, if it does not generate any impressions within the next 3 months, it will be automatically paused again.
Meta Ads is now adding numbers to subpage links visible in GA4. The numbering corresponds to the order in which the links were added to the ad.
Source: GA4 panel
What Does this Mean for You?
This allows you to distinguish between subpage links added to your campaigns and analyze their data separately.
