Digital License is a business offering digital activation keys for popular software solutions. Initially established in Germany, the company now offers its products in numerous markets, including the EU, US, and UK.
See how we boosted organic traffic by 488% with our SEO strategy.
Software licenses
WordPress
Spanish
+488% organic traffic from Google
Software licenses industry
WordPress (WooCommerce)
Spanish market
+488% organic traffic from Google search engine
Digital License struggled with online visibility in Google.
Digital License did not have sufficient content on the website. The site did not have category descriptions and their structure wasn’t optimal.
Improving traffic and, most importantly, conversions in a relatively short time, since the Spanish market is less competitive than that in the UK, Netherlands or Germany.
We started with a thorough keyword analysis to define what content should make its way into the category descriptions and rework their structure.
We conducted a site audit to define elements that need optimization and build the basis of our strategy.
We’ve discovered that the main efforts we need to prioritze were: restructuring categories, improving page loading speed and filling the site with content.
We proposed a new category structure, expanded the content and offered technical recommendations to manage the issues that could block off our future efforts.
Even though we couldn’t do as much as we wanted in terms of the technical side of SEO, we still managed to achieve better results than we initially expected. How? Simply, by focusing on what we could handle. It is always good to look for solutions, not to focus on problems. ALso, working together with a committed client brings the best results.
We believe that the key to this client was:
We’re delighted with the current outcome of our strategy. We’ve managed to significantly increase visibility, which is clearly visible in the data from Google Search Console and external tools like Semrush.
We started to rank for significantly bigger number of keywords for new and old categories and subcategories.
The organic traffic increased by 488% since we started working with the client.
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