What is AISO?
AISO (Artificial Intelligence Search Optimization) is a new branch of SEO focused on helping brands appear in answers generated by AI – such as ChatGPT, Gemini, Perplexity, and other large language models (LLMs).
It’s no longer about your position in Google.
It’s about whether AI mentions your brand, recommends your product, cites your content, and sees you as a trustworthy source.
Unlike traditional SEO based on indexed search results and link structures, AISO operates in an environment where AI uses its own knowledge base and real-time data pulled from the internet. AI doesn’t rank by PageRank – it chooses based on clarity, authority, context, and content quality.
What matters in AISO:
- mentions on reputable websites,
- structured and contextualized content,
- technical readiness for AI crawlers (e.g., JavaScript-free content),
- presence in AI-powered engines like Bing.
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