SEO is Google Merchandising. Why Companies Must Prioritize Online Product Visibility
In traditional brick-and-mortar retail, no one doubts that good merchandising is the foundation of sales. A well-stocked shelf, the right number of facings, and seasonal displays all ensure the product is visible and more likely to end up in a basket. However, when we apply this logic to the online world, many companies still… forget about the shelf where their customers "shop" every day. That shelf is Google. That is why we increasingly say that SEO is merchandising for Google. Sound like a stretch? Let me explain.
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