What is Cookie? – Definition

A cookie is a small piece of data stored in the computer’s memory which the server sends to your device when you visit a given website.

HTTP Cookie Contains:

  • site name,
  • expiration date,
  • unique ID.

There are two types of HTTP cookies: session cooking and persistent cookies. Session cookies are temporary, they are stored on the device until you log out or close your browser. Persistent cookies, on the other hand, have a predetermined duration period, specified in the cookie’s file.

Cookies - definition

What are Cookies Used For?

Cookies are used to adjust the web content to users’ preferences and, consequently, to optimize the website.

Google Analytics may use cookies to collect data about users’ visits, as well as to generate reports with statistics on website traffic, page views, and average session duration. This allows us to gain a better understanding of visitors, improve web architecture as well as its content. With cookies, it is also possible to display relevant Google ads.

Was this definition helpful?
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


What’s EEAT & Why Is It Important for SEO?

What’s EEAT & Why Is It Important for SEO?

Some time ago SEO specialists thought that EEAT was only about creating elements such as author’s bios or links to resources to make the website more authoritative for crawlers. Today we know that Google perceives authoritativeness differently. It expects both the brand itself, and the people standing behind it to be industry experts. What’s Google EEAT and how to convince the search engine robots that your content is trustworthy and should be displayed high in the search results?

Read more