Conversion Rate

Conversion rate is a metric that presents the ratio of the number of conversions to the total number of interactions with an ad. It is worth tracking it in order to measure the effectiveness of your marketing campaigns. In Google Analytics, by measuring conversion rate, it is possible to estimate the sales performance of individual traffic sources. For Google Ads, you can determine the effectiveness of campaigns, ad groups, particular ads, or keywords.

conversion rate what is it

How to Calculate My Conversion Rate?

For example, if you have 10 conversions from 500 interactions, your conversion rate will be 2% (10 ÷ 500 = 2%).

Was this definition helpful?
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


Daily SEO Checklist - 12 Tasks to Perform on a Daily Basis

Daily SEO Checklist - 12 Tasks to Perform on a Daily Basis

In order to be successful, SEO activities have to be performed on a regular basis. Thanks to keeping your finger on the pulse and refining your strategy every day, you can gain a competitive edge over your market rivals, and sleep soundly knowing that your website complies with Google requirements. Want to discover our daily SEO checklist? Keep reading!

Read more