Conversion Rate

Conversion rate is a metric that presents the ratio of the number of conversions to the total number of interactions with an ad. It is worth tracking it in order to measure the effectiveness of your marketing campaigns. In Google Analytics, by measuring conversion rate, it is possible to estimate the sales performance of individual traffic sources. For Google Ads, you can determine the effectiveness of campaigns, ad groups, particular ads, or keywords.

conversion rate what is it

How to Calculate My Conversion Rate?

For example, if you have 10 conversions from 500 interactions, your conversion rate will be 2% (10 ÷ 500 = 2%).

Was this definition helpful?
(0)
Author
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

RECENTLY ON OUR BLOG

How to Publish an Article on WordPress? A Step-by-step Guide

How to Publish an Article on WordPress? A Step-by-step Guide

Are you wondering how to post on a WordPress site? User-friendliness is a definite advantage of this CMS system. However, to manage it effectively, you still need to learn how to perform particular activities. Publishing blog post entries is one of the processes that have to be mastered. We’ll show a step-by-step instruction. Keep reading to learn how to post a blog on WordPress!

Read more
How to Write an Author Bio? Useful Tips and Examples

How to Write an Author Bio? Useful Tips and Examples

Not every article found online includes information about its author. As a reader, you probably want to make sure that the content you access was created by a specialist in this field. As portal owners keep this in mind, they started introducing author bios. What are they? What should they include and why is it worth placing them on your website? Keep reading to find out and get inspired with some tips for creating author's bio.

Read more
Top SEO Trends for 2022. What Should You Focus on to Conquer the Market?

Top SEO Trends for 2022. What Should You Focus on to Conquer the Market?

The New Year is just around the corner! Are you wondering what the SEO trends are for 2022 or what to pay attention to when optimizing your website to ensure that you achieve the best possible results? Keep reading today’s entry to discover top SEO trends for 2022 and learn how to take your marketing activities to the next level!

Read more