Conversion rate is a metric that presents the ratio of the number of conversions to the total number of interactions with an ad. It is worth tracking it in order to measure the effectiveness of your marketing campaigns. In Google Analytics, by measuring conversion rate, it is possible to estimate the sales performance of individual traffic sources. For Google Ads, you can determine the effectiveness of campaigns, ad groups, particular ads, or keywords.
How to Calculate My Conversion Rate?
For example, if you have 10 conversions from 500 interactions, your conversion rate will be 2% (10 ÷ 500 = 2%).