Conversion Rate

Conversion rate is a metric that presents the ratio of the number of conversions to the total number of interactions with an ad. It is worth tracking it in order to measure the effectiveness of your marketing campaigns. In Google Analytics, by measuring conversion rate, it is possible to estimate the sales performance of individual traffic sources. For Google Ads, you can determine the effectiveness of campaigns, ad groups, particular ads, or keywords.

conversion rate what is it

How to Calculate My Conversion Rate?

For example, if you have 10 conversions from 500 interactions, your conversion rate will be 2% (10 ÷ 500 = 2%).

Was this definition helpful?
(0)
Author
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

RECENTLY ON OUR BLOG

Top 10 Magento Extensions For E-commerce

Top 10 Magento Extensions For E-commerce

Magento is a platform that’s designed to give users the freedom to create a unique e-commerce store with an eye-popping design, supreme functionality, and a flexible shopping cart system. Keep reading to find out the best Magento extensions to help you improve your store!

Read more
June 2021 Google Core Algorithm Update

June 2021 Google Core Algorithm Update

On the 2nd of June, Google rolled out the search engine’s core algorithm update. What can we expect? Should we prepare for some turbulence in search results and how to get ready for further changes that are coming our way next month (spoiler alert!)?

Read more
Restricted Industries - What Content Is Prohibited in Google?

Restricted Industries - What Content Is Prohibited in Google?

Almost every company wishes to reach as many customers as possible. It’s not surprising because this usually translates into maximized profits. In the era of modern technologies where the Internet plays a key role, it’s very important to be visible online. Consequently, SEO and SEM activities turn out to be extremely vital in the marketing campaign.

Read more