TrustRank

What is TrustRank? – Definition

TrustRank is an algorithm aimed at evaluating the quality of web content. This algorithm was introduced in addition to PageRank, which stands for valuable, informative websites. TrustRank analyzes the web content, backlinks and external links as well as checks whether the content refers to specific user queries. Based on this information, the algorithm is able to recognize unique text from spam content.

Although the algorithm has no direct correlation with the position of a given page in the search results, its high score may suggest that the content is unique and valuable to users.

What is TrustRank?

TrustRank in Practice

Imagine you run your own online store. Your goal is to attract as many customers as possible and therefore increase your conversion rate. There are a few things to keep in mind if you want Google to ‘trust’ your website. Firstly, the content on your website shouldn’t be duplicated, make sure it is unique and regularly updated. It is also important to ensure that external links lead to highly valuable sites, and that backlinks don’t come from spam sources.

Was this definition helpful?
(0)
Author
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

RECENTLY ON OUR BLOG

Duplicate Content - How to Deal With This Issue?

Duplicate Content - How to Deal With This Issue?

Duplicate content can effectively hinder SEO efforts. As you probably know, writing unique texts is crucial to succeed and rank high. But what does it actually mean? Is it enough to prepare content on your own? What is duplicate content? How to check if your articles or descriptions get duplicated and what to do if it happens? Let’s find out, shall we?

Read more
What Is a Good Click Through Rate & How to Improve It?

What Is a Good Click Through Rate & How to Improve It?

A good click-through rate (CTR) is one of the fundamental metrics that will help you track your ad performance. It depends on the industry and advertising platform, so there's no one-size-fits-all formula. Find out what is a good CTR for your business and how you can improve it!

Read more