TrustRank

What is TrustRank? – Definition

TrustRank is an algorithm aimed at evaluating the quality of web content. This algorithm was introduced in addition to PageRank, which stands for valuable, informative websites. TrustRank analyzes the web content, backlinks and external links as well as checks whether the content refers to specific user queries. Based on this information, the algorithm is able to recognize unique text from spam content.

Although the algorithm has no direct correlation with the position of a given page in the search results, its high score may suggest that the content is unique and valuable to users.

What is TrustRank?

TrustRank in Practice

Imagine you run your own online store. Your goal is to attract as many customers as possible and therefore increase your conversion rate. There are a few things to keep in mind if you want Google to ‘trust’ your website. Firstly, the content on your website shouldn’t be duplicated, make sure it is unique and regularly updated. It is also important to ensure that external links lead to highly valuable sites, and that backlinks don’t come from spam sources.

Was this definition helpful?
(0)
Author
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

RECENTLY ON OUR BLOG

How to Increase Online Store Traffic on Your Own?

How to Increase Online Store Traffic on Your Own?

You’re slowly running out of money and your conversion rate still isn’t increasing? Keep reading our today’s article to learn about free and budget solutions that will help you increase your online store traffic which translates directly into your company’s revenues and turnover. How to make even more internet passers-by enter your store and finalize their transactions? Check out our profound list of A to Z tips for online store owners!

Read more
24 Powerful SEO Statistics You Need To Know

24 Powerful SEO Statistics You Need To Know

SEO is constantly changing and it's hard to keep up with it. If you want your website to achieve great success on Google, SEO statistics can give you lots of useful hints - learn from them and boost traffic to your website. In this article, I have prepared 24 key SEO statistics for you. Explore the latest trends in backlinks, keywords, local SEO, or mobile SEO. Let’s kick things off with these powerful SEO statistics!

Read more
How to Recruit an In-House SEO?

How to Recruit an In-House SEO?

A company that wants to gain greater visibility in Google's organic search results has several options to achieve this goal: may start cooperation with an SEO agency, which will handle all the activities related to it, hire an SEO specialist and at the same time work with an agency or rely exclusively on in-house SEO. How to recruit an SEO expert when nobody in your company has experience and knowledge in that field? Who would be able to assess the competence of a candidate?

Read more