TrustRank

What is TrustRank? – Definition

TrustRank is an algorithm aimed at evaluating the quality of web content. This algorithm was introduced in addition to PageRank, which stands for valuable, informative websites. TrustRank analyzes the web content, backlinks and external links as well as checks whether the content refers to specific user queries. Based on this information, the algorithm is able to recognize unique text from spam content.

Although the algorithm has no direct correlation with the position of a given page in the search results, its high score may suggest that the content is unique and valuable to users.

What is TrustRank?

TrustRank in Practice

Imagine you run your own online store. Your goal is to attract as many customers as possible and therefore increase your conversion rate. There are a few things to keep in mind if you want Google to ‘trust’ your website. Firstly, the content on your website shouldn’t be duplicated, make sure it is unique and regularly updated. It is also important to ensure that external links lead to highly valuable sites, and that backlinks don’t come from spam sources.

Was this definition helpful?
(0)
Author
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

RECENTLY ON OUR BLOG

What Is Cornerstone Content and Why Is It Important?

What Is Cornerstone Content and Why Is It Important?

For quite a long time now, Google has been appreciating websites with unique, quality content. However, it’s obvious that not all of your blog posts can be ranked first. After all, you probably don’t care about each piece of content the same way. To devise an appropriate strategy, you can benefit from cornerstone content that combines content marketing and SEO. What is it and why is it so crucial?

Read more
Should You Do SEO On Your Own?

Should You Do SEO On Your Own?

Do you dream about succeeding in digital marketing, knowing that appropriate SEO activity can help you achieve the goal? Great! In today’s entry, you’ll find out what to pay attention to when conducting the process on your own and what potential challenges you may face.

Read more