What is DuckDuckGo? – Definition

DuckDuckGo (also abbreviated as DDG) is a secure and popular search engine. The results show widely known data sources as well as websites created by online communities. This is primarily to increase the accuracy of search results.

How is DuckDuckGo Different from Other Search Engines?

This search engine differs significantly from its competitors, such as Google. First of all, as the creators state:

“At DuckDuckGo, we do not collect or share any personal information. That’s our privacy policy in a nutshell.”

Advantages of DuckDuckGo

  • it doesn’t collect information about users’ IP addresses or any information about them;
  • it collects information related only to keywords;
  • Search results for a specific keyword are the same for all users;
  • The search engine data is a result of over 400 sources such as Bing, Wolfram Alpha, Wikipedia, Yahoo, DuckDuckBot, and others;
  • it uses cookies only if necessary.

What’s more, every user can expect direct contact with the development team – the search engine team is built mainly on a small community of users and a group of specialists.

DuckDuckGo definition

Popularity of DuckDuckGo

The DuckDuckGo search engine is becoming more and more popular. In recent years, a large increase in traffic has been observed. In the United States, it ranks 250 on the list of the most popular sites. According to the statistics, the search engine set a new record in 2019 – the number of daily searches exceeded 36 million. The estimated search engine market share is 0.3%. Users value DuckDuckGo mainly for its high level of security and privacy as well as a significantly reduced tracking of user preferences (used by Google to develop Google Ads campaigns). As reported, DuckDuck has daily queries reaching 30 million. SEO for this search engine will be much less effective – it is a global product with reach similar to Seznam, a popular search engine in Czechia.

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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


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