What is Fresh Site Bonus (FSB)? - Definition
Fresh Site Bonus (FSB) is a kind of support given temporarily to newly indexed sites. Its duration is estimated from a few days to several weeks. Google temporarily favors new sites and ranks them higher in the search results. Once the FSB ends, the website returns to the previous position in Google.
Example of FSB
FSB is a periodic and, above all, intended action. It is worth mentioning that during its duration, SEO activities should be performed to keep the desired effects just after this bonus ends. The site benefiting from the Fresh Site Bonus ranks high in Google for a short time. The search engine usually reacts to particular keywords.