Fresh Site Bonus (FSB)

What is Fresh Site Bonus (FSB)? – Definition

Fresh Site Bonus (FSB) is a kind of support given temporarily to newly indexed sites. Its duration is estimated from a few days to several weeks. Google temporarily favors new sites and ranks them higher in the search results. Once the FSB ends, the website returns to the previous position in Google.

Fresh site bonus definition

Example of FSB

FSB is a periodic and, above all, intended action. It is worth mentioning that during its duration, SEO activities should be performed to keep the desired effects just after this bonus ends. The site benefiting from the Fresh Site Bonus ranks high in Google for a short time. The search engine usually reacts to particular keywords.

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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

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