Impression Share

What is Impression Share? – Definition

The percentage of ad impressions compared to the total number of impressions that ads could have received.

What does the impression share indicate?

This metric allows you to assess whether the displayed ads have a chance to reach a larger number of users by increasing the bid or advertising budget.

Impression share statistics are available for campaigns, ad groups, product groups, and keywords. However, it should be noted that impression share statistics may not be available for shares below 10%.

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