What is Moz? – Definition
Moz is a popular all-in-one SEO tool that allows you to explore and monitor site parameters. The software is available in two options: free-of-charge and a full subscription.
Moz Allows the Examination of Parameters, Such As:
- inbound links,
- linking domains,
- domain authority (DA),
- page authority (PA),
- spam score.
Potential of the Tool
Moz is particularly useful when planning and monitoring the link building process, as this tool provides the following data: inbound links (the number of backlinks), discovered and lost linking domains, link profiles. Unlike other SEO tools, Moz has a much larger (and constantly expanded) link base, which totals over 35.5 trillion. Moz also offers a free-of-charge web browser extension, MozBar.
The Moz tool allows you to quickly analyze the performance and potential of pages in the search results. It presents results on a scale from 0 to 100. It is recommended to use it for data comparison, especially in relation to parameters provided by Ahrefs, another widely popular SEO tool.