MOZ

What is Moz? – Definition

Moz is a popular all-in-one SEO tool that allows you to explore and monitor site parameters. The software is available in two options: free-of-charge and a full subscription.

Moz Allows the Examination of Parameters, Such As:

  • inbound links,
  • linking domains,
  • domain authority (DA),
  • page authority (PA),
  • spam score.

Potential of the Tool

Moz is particularly useful when planning and monitoring the link building process, as this tool provides the following data: inbound links (the number of backlinks), discovered and lost linking domains, link profiles. Unlike other SEO tools, Moz has a much larger (and constantly expanded) link base, which totals over 35.5 trillion. Moz also offers a free-of-charge web browser extension, MozBar.

The Moz tool allows you to quickly analyze the performance and potential of pages in the search results. It presents results on a scale from 0 to 100. It is recommended to use it for data comparison, especially in relation to parameters provided by Ahrefs, another widely popular SEO tool.

Was this definition helpful?
(0)
Author
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

RECENTLY ON OUR BLOG

How to Lose E-commerce Customers in 5 Seconds?

How to Lose E-commerce Customers in 5 Seconds?

Various research clearly indicates that even from 40% to 70% of all online transactions aren’t finalized. Why? Why do you lose your ecommerce customers and why do they choose your market rivals? Keep reading to see how to deter e-commerce customers in a few seconds and what to do to increase the number of purchases finalized in your store.

Read more
Company Website in 2020? 9 Reasons Proving that Your Business Needs This Solution

Company Website in 2020? 9 Reasons Proving that Your Business Needs This Solution

Do you remember that at the turn of the first and second decade of the 21st century marketing specialists believed that the era of websites was coming to an end and they were persuading business owners to “move” their content to Facebook and Instagram? Social media were predicted to take over the legacy and effectiveness of websites. Larger and smaller companies stopped paying for domains and decided to invest in their Facebook profiles. Did they back the wrong horse?

Read more
Content Marketing Isn’t Only About Blogging

Content Marketing Isn’t Only About Blogging

As reported by Content Marketing Institute, as many as 88% of B2B marketers benefit from various content marketing activities to a certain extent but only 6% perceive this form of brand promotion as effective. Where does this big discrepancy come from? One of the main reasons standing behind this state of affairs is the scope of implemented content marketing activities limited to only one form such as company blogging. And after all, content marketing has much more to offer!

Read more