What is Moz? – Definition

Moz is a popular all-in-one SEO tool that allows you to explore and monitor site parameters. The software is available in two options: free-of-charge and a full subscription.

Moz Allows the Examination of Parameters, Such As:

  • inbound links,
  • linking domains,
  • domain authority (DA),
  • page authority (PA),
  • spam score.

Potential of the Tool

Moz is particularly useful when planning and monitoring the link building process, as this tool provides the following data: inbound links (the number of backlinks), discovered and lost linking domains, link profiles. Unlike other SEO tools, Moz has a much larger (and constantly expanded) link base, which totals over 35.5 trillion. Moz also offers a free-of-charge web browser extension, MozBar.

The Moz tool allows you to quickly analyze the performance and potential of pages in the search results. It presents results on a scale from 0 to 100. It is recommended to use it for data comparison, especially in relation to parameters provided by Ahrefs, another widely popular SEO tool.

Was this definition helpful?
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.