White Hat SEO

What is White Hat SEO? – Definition

White Hat SEO – all SEO strategies on-site and off-site that are fully consistent with the guidelines set by Google. Optimization in line with White Hat SEO techniques makes the website more attractive for both users and Google robots. Good SEO practices are specified in Google’s webmaster guidelines. White Hat SEO techniques are, above all, designed to increase the value of a website.

White Hat SEO Definition

The opposite of these practices is Black Hat SEO, i.e. methods that do not comply with Google’s rules. These include spam and many other practices for which a website may get a Google penalty, which results in removal from the index or decrease in visibility.

White Hat SEO in Practice

Among the basic elements of good SEO practices, there are:

  • metadata optimization,
  • keyword research,
  • improving user experience (UX),
  • creating and expanding high-quality content on the website,
  • introducing structured data.
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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


What’s EEAT & Why Is It Important for SEO?

What’s EEAT & Why Is It Important for SEO?

Some time ago SEO specialists thought that EEAT was only about creating elements such as author’s bios or links to resources to make the website more authoritative for crawlers. Today we know that Google perceives authoritativeness differently. It expects both the brand itself, and the people standing behind it to be industry experts. What’s Google EEAT and how to convince the search engine robots that your content is trustworthy and should be displayed high in the search results?

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