Zero-Match Anchor Text

Zero-match anchor text is a type of anchor text which doesn’t contain a keyword directly related to the content of a given page. It usually appears as a separate element (e.g. CTA button) or as a link placed in the content.

Most often, it contains expressions such as:

  • click here,
  • visit the website,
  • learn more.
  • check here.

Zero-Match Anchor Text and SEO

Zero match is a natural anchor type that supports UX. It makes the site navigation so much easier and can contribute to a higher conversion rate – it indicates relevant elements that may be useful to users and can drive purchase decisions. Such elements are usually short and intuitive for users, although they don’t contribute as favorably to SEO as exact-match anchor texts. So they shouldn’t be the core of your link building strategy.

Was this definition helpful?
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


What’s EEAT & Why Is It Important for SEO?

What’s EEAT & Why Is It Important for SEO?

Some time ago SEO specialists thought that EEAT was only about creating elements such as author’s bios or links to resources to make the website more authoritative for crawlers. Today we know that Google perceives authoritativeness differently. It expects both the brand itself, and the people standing behind it to be industry experts. What’s Google EEAT and how to convince the search engine robots that your content is trustworthy and should be displayed high in the search results?

Read more