Zero-match anchor text is a type of anchor text which doesn’t contain a keyword directly related to the content of a given page. It usually appears as a separate element (e.g. CTA button) or as a link placed in the content.
Most often, it contains expressions such as:
- click here,
- visit the website,
- learn more.
- check here.
Zero-Match Anchor Text and SEO
Zero match is a natural anchor type that supports UX. It makes the site navigation so much easier and can contribute to a higher conversion rate – it indicates relevant elements that may be useful to users and can drive purchase decisions. Such elements are usually short and intuitive for users, although they don’t contribute as favorably to SEO as exact-match anchor texts. So they shouldn’t be the core of your link building strategy.