Zero-Match Anchor Text

Zero-match anchor text is a type of anchor text which doesn’t contain a keyword directly related to the content of a given page. It usually appears as a separate element (e.g. CTA button) or as a link placed in the content.

Most often, it contains expressions such as:

  • click here,
  • visit the website,
  • learn more.
  • check here.

Zero-Match Anchor Text and SEO

Zero match is a natural anchor type that supports UX. It makes the site navigation so much easier and can contribute to a higher conversion rate – it indicates relevant elements that may be useful to users and can drive purchase decisions. Such elements are usually short and intuitive for users, although they don’t contribute as favorably to SEO as exact-match anchor texts. So they shouldn’t be the core of your link building strategy.

Was this definition helpful?
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


Mobile Commerce: M-commerce as a Separate Branch of E-commerce

Mobile Commerce: M-commerce as a Separate Branch of E-commerce

The research conducted by Counterpoint last year indicates that we spend approximately 5 hours a day using our smartphones. We devote most of this time to browse the net or scroll social media and other digital content. Today, it’s hard to imagine life with no mobile devices. The revolution that has been lasting for several years now is slowly taking its toll on every aspect of our lives.

Read more
Local SEO. A Complete Guide

Local SEO. A Complete Guide

Do you run a local business in your city or region? In this case, local SEO is something that you absolutely need to consider in your marketing campaigns. In this guide, I will explain to you what local SEO is, how you can benefit from it and what are the most important elements of local SEO. Dive in and explore everything you should know about local SEO!

Read more