Loading...- The Connection Between Local SEO and E-commerce
- How Do I Optimize Local SEO for e-Commerce?
- The Importance of E-commerce Local SEO - Takeaways
The Connection Between Local SEO and E-Commerce
Any business with a physical location that customers visit, any business that caters to a defined area (like a parcel delivery service), or any business that travels to customers (plumbers, handymen, etc.) is exactly the types of businesses that benefit the most from local SEO optimization. While there are many tools available for those interested in their SEO optimization and while there are many trends that you need to follow regardless of the style of business you have, learning the importance of local SEO for e-commerce is crucial if your business needs it.What Are the Benefits of Local SEO For E-commerce?
Being able to quickly connect with local customers is an integral way to improve your sales if your business requires in-person operations. With local SEO for e-commerce strategies, you can:- Appear in front of customer search results directly, as if they were using the Yellow Pages to search local businesses.
- Gain third-party reviews easily because of the search relevance, prominence, and proximity of your business.
- Receive more back-links due to authoritative, trusted sites like Facebook and Instagram.
- Boost search ranking due to proximity-based data and search results.
- Allow everyone to easily access your business’ hours, phone number, address, etc.
Find out more about the benefits of local SEO for your business and how we can help you achieve success in your area with our local SEO services!
How Do I Optimize Local SEO for e-Commerce?
There are a variety of methods used to determine your website’s ranking, but the ones to understand for local SEO all have to do with location and proximity-based data, and total engagement on sites like Google and Facebook. Many of the attributes that a properly-optimized local SEO business has been driven through the site itself, so let’s first analyze what you can do to your own site and business to improve its visibility:Optimize Value Propositions and Naming
Having a recognizable name for your business helps assist the search result ranking as it will be what most people search for. Not only that, but having a value proposition (or similar brief meta-data write-up) will easily allow people to find you in your area.
Add a Site Map
Having a comprehensive site map – a section of the site where you can show every individual page to visit – allows people to not only gain all the information they need about your products, service, and history, but the search algorithm will be better able to allow people to find your business.Use optimal SEO keywords for products and descriptions
Including relevant keywords for your business is one of the most important aspects of SEO management and local SEO practices are no different. Having proper keywords placed near the beginning of original content is always the best way to drive performance.Complete SEO fields for product pages
Make sure your individual product pages have keywords and metadata as well! Adding in region-specific information to a page’s metadata alongside relevant keywords and phrases is a powerful tool to improve ranking.Connect with Google Webmasters
Google Webmasters is one of a variety of services that is excellent at allowing you to optimize sites, especially sites that you want the best Google results for. Doing your SEO work on them and following their recommendations is a great way to a better Google ranking.Google ‘My Business’ Listing and Other Optimizations
Google’s ‘My Business’ listings are an essential component for rising the ranks of Google’s search to be available to everyone in your area. By connecting your online presence directly to Google’s database, you will immediately find yourself easier to access for people in your region. By telling Google “Hey, my business is in Las Angeles!” it will immediately be able to better cater to anyone in LA searching for products or services that you specialize in. This will greatly increase your local store traffic and allow for better word-of-mouth. [caption id="attachment_33588" align="aligncenter" width="250"]
The exemplary business card you can create for your store with a Google My Business account.[/caption]
Hi Claudia,
Great post and information.
We have a new e-commerce business supplying plastic free and ethical products, ultimately the plan being an online store offering nationwide postage in Australia.
Currently we offer free pick-up and delivery to our local region and attend several markets.
I feel general SEO is a big YES…. but can we also integrate Local SEO alongside? I am concerned this may disrupt searches in general across the country (I was going to install another Yoast plugin – Local SEO).
Thanks for you answer!
Hi John!
Thanks for your comment, it’s an interesting case.
In our opinion, local SEO could be really beneficial for your business. It can act as a support to your main SEO strategy and generate increased profit. The thing is it has to be done in the right way, but it’s difficult to say more without analyzing your website.
If you would like to discuss it further, please use the contact form and we will gladly help you.