Enterprise SEO. Large-Scale Success at Your Fingertips

Without further ado – let’s learn more about enterprise SEO and how it can support the big businesses in competitive industries.

Enterprise SEO is a search engine optimization strategy explicitly tailored for large-scale websites and often, as a consequence, large companies. You must understand how big of a difference there is between portfolio websites with five pages, a small e-commerce with five categories, and then: a huge ecosystem consisting of thousands or even millions of pages. We’re talking complex e-commerce stores, multinational corporations, or media outlets.

The enterprise SEO process, at its fundament, works quite similarly to any other SEO strategy. After all, it involves optimizing content, improving site architecture, and ensuring the website ranks high on search engines for a vast range of keywords relevant to its business goals. So, where’s the difference?

What are these specific challenges? We’ll cover that in the following few paragraphs.

Enterprises have much in common with every other type of business: there are goals, resources, and KPIs to measure it all. But that’s just the surface.

Large enterprises encounter unique SEO challenges due to the scale and complexity of their websites. For example, when managing crawl budgets, you have to take into consideration all critical pages. And there are many. Especially in light of Google’s problems with indexing (in short, the internet is getting too big for Google to crawl it all, and it has to leave something behind because scanning it all would simply… cost Google too much), keeping track of the indexing can – and will – be overwhelming.

💡Quick solution: Use tools like Screaming Frog to identify crawl inefficiencies and robots.txt to guide search engines.

Then we have fans’ favorite, which is… content duplication. Almost everything has been said about duplicate content already, and yet, with big, complex pages, it’s difficult to avoid that. And duplication may impact – and hurt – your rankings.

💡Quick solution: In this case, I would suggest conducting regular audits to consolidate duplicate pages and use canonical tags. But easier said than done, right? That’s why working with people who know what they’re doing is worthwhile.

Another thing enterprise-specific is cross-team collaboration on a grand scale. Corporate processes are complex, and multiple departments can delay implementation. With multiple departments involved, collaboration becomes more intricate and demands clear workflows. We know how to work with big companies successfully. How?

💡Not-so-quick, yet good solution: Establish transparent workflows and appoint dedicated liaisons. As an agency, we must keep our deadlines – and gently, yet consistently, we’ll push our clients to do the same. We’re on the same team here; that’s why we set a clear set of rules at the beginning of every cooperation, create processes, and stick to them.

Then there’s the performance. Monitoring thousands of keywords is resource-intensive. Free tools aren’t an option. You have to invest, but…

💡Quick solution: Instead of buying all the software, you can simply work with a company that’ll report everything to you in a conscientious manner. Weekly, monthly, quarterly – it’s all up for discussion. And there will be no issues when the time to scale the scope of up or down comes.

And last but certainly (as you’re surely aware) not least, we have competitors. Staying ahead of equally large competitors demands innovation. Competition is restless! And we mean it. If you’re a part of a big company in a competitive industry, chances are you’ll never get a chance to rest on your laurels. And you know what? That’s perfectly fine. Because competition is what drives businesses to grow and new ideas to rise.

💡Quick solution: Focus on creative tactics like unique schema, video SEO, or interactive content. But first and foremost: keep your finger on the pulse and conduct competition analysis regularly. Quarterly, even.

Addressing these challenges effectively requires expertise, the right tools, and a well-coordinated team effort. Oh, a quick solution? Professional SEO agencies will be a valuable asset.

If you’d like to read more about choosing an enterprise SEO company to run your business, feel free to read our other article. And remember – sometimes, enterprise SEO is more about the size of a website rather than the size of a company.

Enterprise SEO requires a structured, scalable, and results-driven approach. We’re not going to tell you how you should do your SEO strategy, but rather how we see it and how we work with our clients. But don’t worry, if you read this part thoroughly, you’ll find plenty of information for yourself!

In short, it means that we align SEO objectives with broader business goals such as revenue growth, brand visibility, or lead generation. We said it once, but we’ll repeat it: there is no point in doing SEO if it isn’t synchronized with other marketing- and sales-related activities. That’s why we put so much emphasis on collaborating with key stakeholders, including marketing, development, product, and sales teams. And we know that you do your job skillfully in your own company – we’re here to synchronize with you and add more value to the work.

We ensure the website is well-organized and scalable: use logical URL structures, subfolders, and canonical tags to manage duplicate content. As mentioned before, one of the most significant issues is crawlability and indexability, that’s why the website architecture plays an important role. Even though some of the Core Web Vitals aren’t that crucial, we still focus on the website speed, as it serves both SEO and your customers. Because large companies often have a developer’s support, we can work on implementing more complex solutions.

What’s the difference here? We focus on search intent even more and prioritize keywords matching your customer journey’s stages. And even though long-tail keywords are still our primary focus, sometimes we know we can aim higher and fight for ranking for high-volume phrases. We also use automation and support enabling automation on our client’s side. And then, for businesses with multiple locations, we optimize for local search terms (language localization is crucial).

We work on content while keeping a few key rules in mind: data-driven creation, content scaling, and E-E-A-T. We add existing content to find gaps and low-performing pages and use competitive analysis to inform high-value topics. We know how much content has to be created on a huge website (especially if there’s an issue with duplicates), and we think of ways to automate it while keeping the content high-quality. What’s crucial when you’re a big company is building trust – that’s what we want the content to do, and we aim to create content pieces aligned with your brand voice and communication strategy – or simply teach you how to do it yourself in-house.

Big domains with a long history often have pretty high DA, which is why fighting for higher positions is even more difficult. But we work on digital PR campaigns (paid articles can support your brand), collaborate with industry leaders for backlinks (because the partnership is key), and measure our efforts to achieve the best strategy possible. And yes, good link-building can improve your market presence.

We know how crucial analytics are for the big companies. That’s why we provide stakeholders with dashboards summarizing traffic, rankings, revenue impact, and other KPIs. We track advanced metrics and share everything there’s to know about our strategies and the effects they bring. We’ve got nothing to hide – after work, our goal is the same.

Additionally, we join forces and combine our efforts with SEM strategies to keep you even more visible in the SERPs – because where SEO won’t work immediately, Ads surely will help.

It probably won’t surprise you, but the cost of enterprise SEO varies depending on the website’s size, industry, competition, and scope of work. At Delante, the price will include tools and resources you get access to through our specialists (not direct access), the cost of on-site optimization, content creation, and link-building, as well as contact with our SEO specialist you’ll be working with. To explain it better, the costs are divided like that:

You can read more here: How to Set SEO Budget and What Does It Depend On?

Enterprise SEO can:

We believe that enterprise SEO serves well not only big companies, but also mid-sized businesses that own complex websites. With that, in our opinion, enterprise SEO deployment (if we can call it like that) is essential when:

✅Your website has thousands of pages and operates in a competitive niche.

✅ You face declining rankings or plateaued growth despite a solid SEO foundation – it’s a sign there’s more to do (or with a different approach).

✅Your competitors are aggressively investing in advanced SEO strategies, and you don’t seem to keep up with that with your current plan.

✅Your business goals require capturing a broader audience across multiple markets or languages, and regular SEO cooperation wouldn’t be enough.

We must set one thing straight: enterprise SEO demands expertise, resources, and meticulous execution. Partnering with an experienced agency and skilled specialists ensures you benefit from:

Investing in enterprise SEO is not just about keeping up – it’s about pushing your limits, setting new goals, and constantly developing. Get in touch with experts who understand the nuances of large-scale optimization and take your business to the next level – let’s talk!