PPC Weekly News Review – #1 December 2024

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PPC Weekly News Review – #1 December 2024d-tags
06 December 2024
Check out what new has happened in the world of Google Ads! New asset coverage tab for Performance Max campaigns!

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Asset Coverage in Performance Max

Google has introduced a new Asset Coverage tab in the Components section of Performance Max campaigns. This feature allows advertisers to review the performance of their assets and provides specific recommendations to optimize them for a “Excellent” ad strength rating. Recommendations cover key elements like headlines, descriptions, images, videos, sitelinks, and logos, helping you improve your overall campaign effectiveness.

This feature is gradually appearing on all Google Ads accounts.

Asset coverage in Performance Max

source: Google Ads Panel

What does this mean for you?

The Asset Coverage tab gives you actionable insights into which parts of your ads need improvement and how to enhance them. By following personalized recommendations, you can fine-tune your campaign assets to better resonate with your audience, increase ad strength, and ultimately boost performance.

Author
Michał Szydłowski - Junior SEM Specialist
Author
Michał Szydłowski

Junior SEM Specialist

Graduate of Marketing and Communication at the Cracow University of Economics. He started working at Delante in 2023. Privately, he is interested in traveling and discovering new music, as well as enjoys watching a good thriller and a football game.

Author
Michał Szydłowski - Junior SEM Specialist
Author
Michał Szydłowski

Junior SEM Specialist

Graduate of Marketing and Communication at the Cracow University of Economics. He started working at Delante in 2023. Privately, he is interested in traveling and discovering new music, as well as enjoys watching a good thriller and a football game.