Google has introduced a new Asset Coverage tab in the Components section of Performance Max campaigns. This feature allows advertisers to review the performance of their assets and provides specific recommendations to optimize them for a “Excellent” ad strength rating. Recommendations cover key elements like headlines, descriptions, images, videos, sitelinks, and logos, helping you improve your overall campaign effectiveness.
This feature is gradually appearing on all Google Ads accounts.
source: Google Ads Panel
What does this mean for you?
The Asset Coverage tab gives you actionable insights into which parts of your ads need improvement and how to enhance them. By following personalized recommendations, you can fine-tune your campaign assets to better resonate with your audience, increase ad strength, and ultimately boost performance.