Facebook Ads Has Introduced a Conversion Maximization Feature in Advantage+ Campaigns

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Facebook Ads Has Introduced a Conversion Maximization Feature in Advantage+ Campaignsd-tags
29 September 2023
Facebook Ads, has added the possibility to optimize for conversion value maximization with a target ROAS setting in Advantage+ campaigns. Currently, not all accounts have this feature - it will be introduced gradually.

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Where Can You Find the New Feature??

In order to begin using the new fearure, choose „Conversion” and keep creating an Advantage + campaign. Then, set the  „Performance goal” to „Maximize value of conversions”.

Facebook Ads Makysmalizacja Konwersji

Źródło: Facebook Ads Panel

 

The Benefits of the New Feature

The campaing will seek to maximize the conversion value while maintaining the target ROAS. Settin a strategy without a target ROAS will, on the other hand, maximize the conversion value of the campaign within the overall budget.

Author
Karolina Pyznar Delante
Author
Karolina Pyznar

SEM Specialist

A Management and Economics graduate. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

Author
Karolina Pyznar Delante
Author
Karolina Pyznar

SEM Specialist

A Management and Economics graduate. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

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Awards

Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

SEO SEM Agency based in Europe