Facebook Ads Has Introduced a Conversion Maximization Feature in Advantage+ Campaigns

In order to begin using the new fearure, choose „Conversion” and keep creating an Advantage + campaign. Then, set the  „Performance goal” to „Maximize value of conversions”.

Źródło: Facebook Ads Panel

The campaing will seek to maximize the conversion value while maintaining the target ROAS. Settin a strategy without a target ROAS will, on the other hand, maximize the conversion value of the campaign within the overall budget.