Facebook Removes “Advantage+ Detailed Targeting” Option

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Facebook Removes “Advantage+ Detailed Targeting” Optiond-tags
06 October 2023
Facebook Ads in the campaign for traffic, removes the selection of "targeting detailed Advantage+" option. What does this change mean? Read the post to find out more!

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What Is The Meaning of This Change?

The change means that there is no choice to expand audiences based on detailed targeting in a campaign for traffic. Meta now has the ability to reach broader audiences than those defined in the detailed targeting options.

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More Advantages or Disadvantages?

The new option has both advantages and disadvantages. The change may be more beneficial for large brands, while it may be less useful for smaller brands with limited budgets or niche segments.

Source: Facebook Ads Panel

Author
Karolina Pyznar Delante
Author
Karolina Pyznar

SEM Specialist

A Management and Economics graduate. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

Author
Karolina Pyznar Delante
Author
Karolina Pyznar

SEM Specialist

A Management and Economics graduate. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

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Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

SEO SEM Agency based in Europe