Facebook Removes “Advantage+ Detailed Targeting” Option



Facebook Removes “Advantage+ Detailed Targeting” Option
06 October 2023
Facebook Ads in the campaign for traffic, removes the selection of "targeting detailed Advantage+" option. What does this change mean? Read the post to find out more!



What Is The Meaning of This Change?

The change means that there is no choice to expand audiences based on detailed targeting in a campaign for traffic. Meta now has the ability to reach broader audiences than those defined in the detailed targeting options.

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More Advantages or Disadvantages?

The new option has both advantages and disadvantages. The change may be more beneficial for large brands, while it may be less useful for smaller brands with limited budgets or niche segments.

Source: Facebook Ads Panel

Karolina Pyznar SEM Delante
Karolina Pyznar

Junior SEM Specialist

A Management graduate and currently a student of Economics at the Cracow University of Economics. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of Junior SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

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