New Video Campaign Subtype in Google Ads

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New Video Campaign Subtype in Google Adsd-tags
06 October 2023
A new subtype of video campaign has appeared in Google Ads, which aims to increase the number of views and engagement among users showing more interest in purchasing your brand's products. Find out what the benefits are!

1min.

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Advantages of the New Campaign Subtype

According to Google support, the new campaign subtype achieves 40% more impressions on average and the cost per view is 30% lower compared to skippable In-Stream video campaigns. In addition, the advertiser will only pay for the ad if the user watches the entire ad. The campaign will use In-Feed ads, In-Stream ads and ads in Shorts.

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Where Can You Find the New Feature?

The new function can be reached by selecting a specific target type: “Considering purchasing a product of a given brand” or “Create a campaign without using goal prompts”, and then select the video campaign type.

Source: Google Ads

Author
Karolina Pyznar Delante
Author
Karolina Pyznar

SEM Specialist

A Management and Economics graduate. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

Author
Karolina Pyznar Delante
Author
Karolina Pyznar

SEM Specialist

A Management and Economics graduate. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

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Awards

Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021