New Video Campaign Subtype in Google Ads

According to Google support, the new campaign subtype achieves 40% more impressions on average and the cost per view is 30% lower compared to skippable In-Stream video campaigns. In addition, the advertiser will only pay for the ad if the user watches the entire ad. The campaign will use In-Feed ads, In-Stream ads and ads in Shorts.

The new function can be reached by selecting a specific target type: “Considering purchasing a product of a given brand” or “Create a campaign without using goal prompts”, and then select the video campaign type.

Source: Google Ads