Basic information about Google Ads campaigns
On our blog we’ve already talked about the basics of Google Ads, a tool incorporated in the SEO industry in 2000. However, creating your own Google Ads campaign remained an open question for a long time. Today, with the help of our article, you’ll finally find the answers to all the questions that you could think of and that haven’t been answered yet. By using screenshots and sharing with you a few useful tips, we’ll prove that everything what seemed a difficult and complicated process until now, is much easier in reality. Below we’ve prepared a description of how to easily create an effective Google Ads campaign and to what details you should pay particular attention to achieve the best results. In order to make this text more comprehensible for our clients, help you organize the structure of the post and enable coming back to a particular point anytime you want, there is also an agenda that makes it easier to navigate through the text.- Introduction;
- Glossary;
- Step one - creating a Google Ads account;
- Step two - a Google Ads campaign;
- Step three - creating advertising groups;
- Step four - creating an ad;
- Step five - choosing keywords;
- Step six - setting up the budget;
Glossary
This is the starting point which contains the most important terms that you should get familiar with before beginning your work with Google Ads. All the definitions which were used come from the official Google website.Google Ads campaign
These are simply ad groups (ads, keywords and bids) that have a common targeting on localization, budget and other settings. Campaigns are often used to help you organize the products or services you offer by categories.Advertising groups
It’s a set of keywords, advertisements and offers that you manage together in order to show the users those ads they’re likely to be interested in.Keywords
Keywords are simply words or phrases describing your products or services in a way that makes it easier to determine when and where your advertisements will be displayed.Budget
This is the amount of money set separately for every campaign and it specifies how much you’re willing to spend on average per day on advertising.Google Ads account
Your adventure with Google Ads starts with creating a new account. Google makes it noticeably easier provided you already have the gmail account because then you’re able to effortlessly connect it with your new Google Ads account, as shown on the screenshot below. So let’s get it started! Your first step will be to enter the following website:The basics of creating a Google Ads campaign
Once you’ve the account, Google will automatically redirect you to the main management panel of Google Ads. Here, you’re going to create a new account by clicking on a red button that says “create an account”, later you select the name and click on it. Then, you’ll be taken to the page shown below and all you’ve to do is to click on the button “create a new campaign” as in the screenshot: Until now everything seems to be a real piece of cake, doesn’t it? Well, to tell you the truth, it won’t get more complicated, so let’s continue! When creating a new campaign, it’s important to pay attention to the chief elements such as:- The type of the campaign
- The target
- The name
- The localization
- The daily budget
- An ad schedule