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Loading...- What is Google Shopping Graph?
- What are the Benefits of Google Shopping Graph?
- How Do You Get Your Products on Google Shopping Graph?
- Partnership with Shopify
- Boost Your E-Commerce Sales With Google Shopping Graph
What is Google Shopping Graph?
In order to understand what is Google Shopping Graph, we will need to investigate how Google interacts with storefronts. Using AI-enhanced models, Google is now able to determine the differences between constantly changing products, sellers, brands, reviews, and product information.
Google Shopping Graph is a real-time dataset that connects shoppers to a system of billions of merchants across the planet and is a surefire way to get your business out there!
By collecting information from websites, prices, videos, reviews, and more, GSG is able to show all users relevant listings much more easily and effectively.
What are the Benefits of Google Shopping Graph?
While the power Google Shopping Graph offers retailers is evident in the ability to connect brands to customers much more easily, GSG is also relevant for customers as well, as their needs will be much more easily fulfilled! Here are some reasons why the new system benefits everyone:For Brands and Retailers
- Free exposure to the entire Internet’s worth of customers
- Vastly increased traffic to your storefront
- Large and small brand awareness
- Increased brand awareness
For Customers
- Discovering new brands easily
- Reminders about open carts when opening new tabs
- Utilizing screenshots and images to find brands more easily: In conjunction with Google Photos, screenshots of items taken will now be examined by GSG, allowing more information to be given to the user afterward
- The ability to link loyalty programs: participating in programs will allow you to link promotional offers you’ve signed up for to GSG in order to scan the internet for the best deal, helping brands and customers tremendously!
How Do You Get Your Products on Google Shopping Graph?
It’s easier than you think! Once you connect your products to Google Shopping Graph, you will instantly have access to millions of users, extending your reach beyond what you thought possible before. Many people have talked about how to go about doing this, but here are the basic breakdowns of potential options:Website Crawling
By taking the content of your website when Google’s algorithms scan it, Google is able to see listings of your products and create product data for them. Product data is already being used in search results: ratings, reviews, pricing, and even stock levels are already being used by Google and these are taken directly from the product page on your site. It is absolutely crucial to ensure that your SEO is up to date and that all your product pages are correct! Google will use them whether you like it or not! You can ensure that your site has Structured Data added to it for easy viewing by Google.Platform Feed
Another option available to sellers is to simply provide Google with all the data available in order for them to develop a much more accurate picture of your store than would otherwise be available to you. This means that you can optimize, correct, maintain, and upload platform feeds directly to Google to ensure that your content receives a comprehensive breakdown with Google’s systems. By providing entire stock lists to Google directly, you can ensure that Google always shows the most up-to-date information for your inventory and pricing. This will improve your ad ranking, quality scores, accuracy, and more, and allow Google to instantly provide accurate information on your brand!
