How Much Money Do Americans Spend On Christmas Gifts?
Americans just love buying Christmas gifts! And they are willing to spend quite a lot of money on them. But how much exactly? CouponLawn took a closer look at how much Americans spend each year on Christmas shopping. Here's how the amount changes in the last couple of years, from 2016 to 2020: [caption id="attachment_34775" align="aligncenter" width="750"]When Do People Start Looking for Christmas Gifts?
If you think that people start looking for Christmas presents in December, then you couldn't be more wrong. They search for presents for their loved ones much earlier! How do we know that? Here, Google Trends, which for years has been gathering data on what is searched for by users around the world, proves to be extremely helpful. So when exactly do users start thinking about Christmas gifts? Only when they come back from holiday and buy all the necessary stuff for school or college, i. e. in mid-October and at the end of that month. Let's compare the Google search trend of the phrase "Christmas gift" over the last few years. [caption id="attachment_32450" align="aligncenter" width="602"]What Are the Main Challenges for Online Store Owners?
If you run your own online store, you must be properly prepared for the pre-Christmas web traffic already in October. At peak moments, you should ensure that everything in your store runs smoothly - below, I will discuss it in more detail. For the Christmas season, it is worth launching the "send as a gift" option (for example, at Amazon, this box is called "This is a gift"). This way, customers will be able to order a particular gift directly to the recipient with no invoices or bills inside the parcel. Another great option valued by users is the possibility to pack orders in gift boxes. You also should take good care of last-minute customers, so it would be best to provide them with an express shipping option - remember that here not the website is responsible for the success, but the entire logistics of your online store, i.e. the number of staff who are responsible for the timely shipment of their orders.Who Do Americans Buy Gifts For?
You already know how much Americans spend on Christmas and when they look for gifts. Now it is time to consider: who do they buy gifts for? The actual trends in this area reflect keywords with the highest search volume in SEMrush.Keyword | Search Volume |
Christmas gifts | 90 500 |
Christmas gifts for mom | 49 500 |
Christmas gifts for boyfriend | 33 100 |
Christmas gifts for dad | 33 100 |
Christmas gifts for girlfriend | 18 100 |
Christmas gifts for girls | 18 100 |
Christmas gifts for wife | 18 100 |
teacher Christmas gifts | 14 800 |
Christmas gifts for husband | 12 100 |
Christmas gifts for boys | 9 900 |
Christmas gifts for coworkers | 9 900 |
Christmas gifts for couples | 8 100 |
Christmas gifts for grandma | 8 100 |
Christmas gifts for parents | 8 100 |
Christmas gifts for sister | 8 100 |
Christmas gifts for friends | 6 600 |
What Types of Gifts Do Americans Choose?
You already know how much Americans are willing to spend on gifts for their loved ones and friends and when they start looking for them, but the key question is: what types of gifts do Americans love most? Do they choose books, perfumes? Or maybe vouchers? Statista analyzed holiday gifts that the American customers plan to buy (the survey has been conducted each year since 2012) and here are the results: [caption id="attachment_32456" align="aligncenter" width="602"]What Does All This Mean For E-Commerce?
For online stores, this means that you have to be prepared in advance for Christmas sales. What do you have to keep in mind when preparing for Christmas in e-commerce?- Website optimization, which consists of elements such as:
- posting Christmas-related content, e.g.: guides on how to choose a perfect gift for your mom or friend, where do Christmas traditions come from, ideas for DIY gifts, ways to save money during Christmas shopping, etc.
- checking if the page loading speed is fast enough;
- optimizing for mobile devices - if you would like to find out what needs to be done here, I’ve prepared a mobile SEO guide, you will find there all the necessary information;
- reducing 404 errors for products that have been removed from your offer and creating redirects to similar products that may attract users' attention.
- Christmas discounts. This is the best way to attract potential customers and increase web traffic; it can be free shipping, delivering an order as a gift, etc. We can also prepare Christmas gift cards for those who can't decide on anything particular.
- A separate Christmas page. Since users are looking for Christmas ideas, it would be good to prepare a separate section for them on your website. This will make it easier for them to find what they need. Besides suggesting products perfect for gifts, you can also present sets of products suitable for specific target groups: people of particular character, interests, or age. You should give the option to sort products by price, e.g. from the lowest to the highest.
- Google Ads campaign. Before Christmas, it is worth planning a targeted campaign on Google. Paid ads are also a great idea to increase traffic, especially if your online store is displayed in the search results on keywords with the greatest potential.
- Fast customer service. You already know that there are plenty of last-minute customers during the pre-Christmas season. That's why your staff responsible for direct customer service should operate flawlessly, even better than during the rest of the year.
- Don't offer more than you can handle. There is no point in taking thousands of orders a day if you are not able to handle them. As simple as that! If you don't have enough employees in your warehouse, in your customer service team, or people responsible for packing and shipping parcels, then orders will not be completed. That's why each of the solutions introduced to your online store for the Christmas season should be well planned and adjusted to your capabilities. During this period, especially in the case of last-minute customers, even the smallest mistake and failure to deliver orders may result in many negative comments on social media or on forums. And that's not what you want, right?