Copywriting and types of created content in a nutshellWhat does it actually mean to be a copywriter and what skills are required to create content? When analyzing various job offers, it’s hard not to associate this profession with a knack for the written word. Although this work type has never been defined precisely, copywriters are expected to effectively create diverse texts concerning different subjects and fields. At the very beginning, it needs to be pointed out that the abovementioned knack for the written word doesn’t equal bloviating. Copywriters are supposed to be experts who inspire trust and present readers with facts and knowledge supported by thorough research. The ability to create engaging content that summarizes the most important points and answers users’ questions characterizes the most professional copywriters. In the work of a copywriter, it’s possible to distinguish various specializations that cover various fields and subjects. The most popular ones include:
- SEO copywriter - a person who creates texts that are user- and search engine-friendly. Texts written by such copywriters are a combination of valuable, engaging content that fills the website and draws the attention of Google to the most prominent, business-related keywords. SEO copywriter creates texts for company websites and blogs, product subpages or presell pages written to position the indexed content.
- Creative copywriter - is supposed to create advertising slogans and unique content, which, apart from its informative function, concentrates on the message, language and wordplay with the recipient. This specialization requires a very profound knowledge of the target group and creativity in presenting one’s own ideas.
- Content writer - usually creates lengthy texts, sales proposals, PR content, and professional industry-related entries which are in line with SEO principles and allow to improve the company’s position in the search results. Content writing is a popular content marketing communication method.