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Loading...What Is a Google Trusted Store Badge?
As part of the Shopping Experience Scorecard Program, Trusted Store Badges are displayed in various free shopping listings, the Shopping tab, and function as an easy way for clients to know they can trust your store. If you abide by the standards Google has laid out for stores and pass the screening process, you can get a Badge for yourself! [caption id="attachment_55025" align="aligncenter" width="471"]
Source: https://blog.google/products/shopping/shoptalk-2022/[/caption]
Who Can Get a Trusted Store Badge?
Anyone who abides by Google’s requirements! Aside from this easy answer, there are a few other things to keep in mind when considering if you’re able to receive a Trusted Store Badge or not. Firstly, work towards setting up Buy on Google for your store as only participants with this program are eligible. Secondly, shops that are on free product listings in the United States are also considered during this process. Following Google’s guidelines during this process, will expedite the process considerably – Google has laid out many rules to follow and also documents the process extensively with their support guides. Another important aspect to consider is the difference between Shopping Experience Scorecard Program and Retailer Standards. The Shopping Experience Scorecard and Retailer Standards programs are similar, but vary in key ways:- The Shopping Experience Scorecard rewards brands based on exceptional behavior during the customer experience process.
- There are no penalties associated with the Scorecard program.
- The Shopping Experience Scorecard includes all sellers across the internet.
- The Retailer Standards is wholly exclusive to Buy on Google.
- Retailer Standards come with penalties for seller’s behavior, up to and including account suspension.
- Retailer Standards ensure that sellers meet Google’s standards for service.
How Can You Get a Google Trusted Badge?
As mentioned above, there are numerous attributes that go into what is rated for a Google Trusted Badge:- shipping efficiency,
- shipping speed,
- shipping costs,
- the cost of returns,
- windows for returns
- Excellent scores are exactly what Google is looking for in the given criteria.
- Comparable scores mean that the specific attribute isn’t anything special in terms of competition, but will not restrict you from obtaining a Badge.
- Opportunity means that the criteria in question aren’t up to Google’s standards and must be changed before a Badge can be obtained.
- Go to Google Merchant Center and select a Program. You will have to sign up first.
- Click “Merchant Center programs” from the three-dot drop-down in the upper right.
- Choose the “Customer Reviews” section.
- Agree to all of the documentation you see.
- Submit and wait for Google to respond to you!
