How to Get a Trusted Store Badge? Earn Your Clients Trust With Google’s Approval



How to Get a Trusted Store Badge? Earn Your Clients Trust With Google’s Approvald-tags
19 August 2022
One of the most potent ways to ensure your online store sees business is by earning your clients' trust. With the Trusted Store Badge, you can attract new customers thanks to Google's stamp of approval. Find out more about how to do this and what are the benefits!



What Is a Google Trusted Store Badge?

As part of the Shopping Experience Scorecard Program, Trusted Store Badges are displayed in various free shopping listings, the Shopping tab, and function as an easy way for clients to know they can trust your store.  If you abide by the standards Google has laid out for stores and pass the screening process, you can get a Badge for yourself! [caption id="attachment_55025" align="aligncenter" width="471"]google trusted store badge Source:[/caption]

Who Can Get a Trusted Store Badge?

Anyone who abides by Google’s requirements! Aside from this easy answer, there are a few other things to keep in mind when considering if you’re able to receive a Trusted Store Badge or not. Firstly, work towards setting up Buy on Google for your store as only participants with this program are eligible. Secondly, shops that are on free product listings in the United States are also considered during this process. Following Google’s guidelines during this process, will expedite the process considerably – Google has laid out many rules to follow and also documents the process extensively with their support guides. Another important aspect to consider is the difference between Shopping Experience Scorecard Program and Retailer Standards. The Shopping Experience Scorecard and Retailer Standards programs are similar, but vary in key ways:
  • The Shopping Experience Scorecard rewards brands based on exceptional behavior during the customer experience process.
  • There are no penalties associated with the Scorecard program.
  • The Shopping Experience Scorecard includes all sellers across the internet.
  • The Retailer Standards is wholly exclusive to Buy on Google.
  • Retailer Standards come with penalties for seller’s behavior, up to and including account suspension.
  • Retailer Standards ensure that sellers meet Google’s standards for service.

How Can You Get a Google Trusted Badge?

As mentioned above, there are numerous attributes that go into what is rated for a Google Trusted Badge:
  • shipping efficiency,
  • shipping speed,
  • shipping costs,
  • the cost of returns,
  • windows for returns
These are the relevant factors that Google keeps in mind when making its decision. Ultimately, you will receive an Excellent, Comparable, or Opportunity score on a given attribute:
  • Excellent scores are exactly what Google is looking for in the given criteria.
  • Comparable scores mean that the specific attribute isn’t anything special in terms of competition, but will not restrict you from obtaining a Badge.
  • Opportunity means that the criteria in question aren’t up to Google’s standards and must be changed before a Badge can be obtained.
All data must be given to Google in order for them to determine whether or not you are eligible for your Badge. All progress is monitored automatically, so you never have to worry about extensive bookkeeping with this process! The application process for a Badge is quite simple:
  1. Go to Google Merchant Center and select a Program. You will have to sign up first.
  2. Click “Merchant Center programs” from the three-dot drop-down in the upper right.
  3. Choose the “Customer Reviews” section.
  4. Agree to all of the documentation you see.
  5. Submit and wait for Google to respond to you!
After beginning the process, you will be able to check your rating in Google Merchant Center → Growth → Shopping Experience Scorecard. It will take time to show the data and any improvements in the rating score, so be patient and wait for instructions. The highest ratings are often the most difficult to achieve, so don’t feel bad if you don’t immediately score highly! These ratings are based on the user experience of your store and have to be maintained using the elements rated by Google.

7 Benefits of the Trusted Store Badge

After completing the work required and sending off your application, hopefully, Google will respond favorably to your request! By using Google’s resources (like their blog), you will be in a much better position. If you receive your Badge, you will immediately see the benefits that come with them. There are many reasons why getting a Badge for your store is so important:

1. Improved Trust

With the badge, Google users of all kinds will be able to immediately see that your store is legitimate and worth giving business to.

2. Increased Traffic and Click-Through-Rate

Many people rely on the Trusted Store Badge to make their shopping decisions, and having one will immediately mean more traffic to your store.

3. Prominent Listings in the Shopping Tab

Google will display shops with Badges higher than other stores because Google knows they are already trustworthy.

 4. Improved Brand Awareness

By assuring customers that you’re trustworthy, your name will get out there much more effectively than it would otherwise.

5.  Google AdWords Functionality

You will be able to show user ratings on your ads and also receive a Google Certified Shop tag on your advertisements with AdWords.

6. Seller Ratings

Relevant ratings are essential for more traffic to your store and with your Badge, you will be better able to utilize your ratings for your own benefit.

 7. Status Symbol

Of course, it goes without saying that the best way to compete with places like Amazon is to have a reputation that stands up to them!

Verify Your Store with Google!

Conducting business on Google and interacting with their merchant systems, like the Trusted Store Badge system, are essential ways to maintain a healthy presence online. By legitimizing your store with Google, you bring your store into the mainstream and you will see an increase in your store traffic. By taking your time with the Badge system and best SEO practices, your store will never again have to worry about optics or legitimacy! This increases trust in the eyes of the public and spreads your brand all over the globe. The Trusted Store Badge system is a great benefit to entrepreneurs all over the world, assisting and benefiting small businesses an incredible amount.
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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

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