5 Mistakes of Link Building You Should Avoid

5 Mistakes of Link Building You Should Avoid

Link Building is one of the most important skills in SEO. It is also an impactful Google ranking factor. It is basically building trust between your website, other websites, and the search engines. So, it should be done just right.

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However, even seasoned SEO specialists commit mistakes that compromise the link profile of a website. The first step to avoid these mistakes is to learn about them, of course.

So, let’s dig in.

Here Are 5 Link Building Mistakes That You Should Avoid:

If you want a well-rounded search engine optimization for your website, quality link building is a must – this is a practice easily done by effective SEO specialists.

Having knowledge of a high-quality and efficient link building strategy sets you apart from your competitors.

We’ve discussed some of the SEO link building essentials which are focusing on unique and high-quality content, correct anchor usage, minding relevant and reliable links, getting do-follow links, linking to trustworthy and niche-related websites.

These are basically natural and good old-fashioned link building best practices for search engine optimization. Often, we call them white-hat SEO.

How about the black-hat SEO a.k.a mistakes of link building?

Mistake: Purchasing Links

Some faulty SEO link building practices is the buying and selling of backlinks. This can be surprising because most SEO pros have purchased links at some point in their career.

Although search engines will not really know which links were paid for versus links that are naturally earned, there are plenty of clues or patterns that can signal foul play for search engine algorithms.

Purchasing links, once caught, can severely damage a website ranking – taking such risk of buying backlinks will never justify the reward, if any.

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Mistake: Getting High Link Velocity

link building mistake to avoid - getting high link velocity Unfortunately, you can’t build links too fast. Search engines, especially Google, penalize websites with high link velocity.

So, what exactly is high link velocity?

Remember when you were just starting to build your website?

Your blog readership was quite small and you get a few backlinks to none.

However, as your readership grew, the links pointing back to your site also grew – this is a natural increase of linking building.

On the contrary, if you extensively manipulate the sources linking back to your website, it will tell the search engines that you’re getting high backlink velocity to your site. As a matter of fact, even though the links are legitimate but they are unnaturally too many and too fast, you’ll still get penalized.

So, make sure to maintain a rational link building strategy.

Mistake: Ignoring Links from Irrelevant Niches

link building mistake to avoid - ignoring links from irrelevant nichesSome low-quality websites might send a do-follow link to your website – this means that they are purposely or un-purposely telling the search engines that algorithms can recognize your website as one of them.

Most often than not, this paints a bad picture for your website in the ‘eyes’ of the search engine “crawlers”.

Would you allow a porn website link to the website of your legal service? Of course, you won’t!

Now, to defend yourself from these spammy backlink attacks, check your website backlinks and disavow links from irrelevant niches or websites that may “stain your reputation” by unnaturally linking to you.

You can also use a free backlink checker online to see examine your dofollow and nofollow backlinks.

Mistake: Spamming the Link Building

link building mistake to avoid - spammy linksHaving too many links pointing to your site in a short period of time is one way of backlink spamming.

Another most common mistake of link building, that is also considered as spamming, is anchor text overload.

Naturally, an anchor text is used by the referring source to tell both the user and the search engines what your website is all about and this varies from link to link.

Now, an anchor text overload happens if you use the exact same keywords every time you create a backlink – this will eventually trigger a warning to the search engines that you’re overly manipulating the sources linking back to your website… and as a result, you’ll get penalized.

So, make sure to use the related key terms such as long-tail keywords and mix up the linking structure in the content.

Mistake: Focusing on Quantity Instead of Quality

link building mistake to avoid - quantity over quality

Google and other search engines prefer a website that has a few high-quality backlinks than one that has too many but from low-quality and even irrelevant niches.

If you focus on the number of backlinks that you get in a day or in a week and doesn’t really care about the trustworthiness of the sources linking back to you, it can still be recognized by the search engines as spamming or shady link building.

Consider the experiment made by Marcus Taylor – within 24 hours, he sent 10, 000 links to his experimental website that has been ranking #1 for a certain keyword on Google for a few weeks.

After a few more weeks, the website drastically dropped out of search results – it can’t be found even using brand searches and it has never stepped foot on the first pages of the search engines.

This only goes to show that it is very important to create a link building strategy that allows you to earn a variety of backlinks over time.

Ready to Embark on an Outstanding Link Building Strategy?

SEO link building can be a pretty extensive task, considering its importance on search engine optimization as a huge ranking factor. If you feel a bit daunted, that’s normal.

That’s why it’s best to leverage the expertise of effective SEO specialists to manage the link building for your website.

If you are a business owner looking for an outstanding link building strategy that will set you apart from other websites and on top of your competitors in the search engine pages, we can lend a helping hand. Let’s talk.

FAQ

Link building (also called an off-site/off-page SEO process) is the activity that aims at obtaining valuable backlinks for your website. It’s one of the pillars of all SEO strategies. Obtaining high-quality links leading back to your website from various websites relevant topic-wise can help your domain become more visible online and rank better in search engine results.

Well, in link building more doesn’t necessarily mean better. There’s one rule to link building that we keep reminding – quality over quantity!

It may be that your links are not valuable – come from domains with weaker parameters or low-quality websites providing content not related to yours. In such a scenario the links won’t be strengthening your website authority and in the most extreme cases can even harm your SEO strategy. Google put an end to spam linking from the low-quality domains (many pages would buy a huge number of links to rank better) when introducing the Penguin algorithm back in 2012.

To make sure your links contribute to your website performance in search engines – review the existing link, try to get rid of the weak ones & start the quality-oriented link building 🙂 If the site’s visibility still doesn’t grow – the problem may be in a different area of the site.

“A good link”  is a link obtained from sources strong (with strong parameters), diversified and similar thematically to your site’s content. It’s important that the link is relevant to the website users, implemented naturally, and bring real value to the reader.

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Author
Head of SEO & SEM - Matt Calik

Head of SEO & SEM

Technical SEO specialist experienced in creating scalable processes based on agile methodologies. Responsible for international SEO strategies. He has strongly analytical approach to online marketing supported by over 12 years of experience. Previously associated with IT, motorsport, tobacco and financial markets. He has been building Delante for 5 years where he is Head of SEO and SEM department.
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