PPC Weekly News Review – #3 March 2024

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PPC Weekly News Review – #3 March 2024
22 March 2024
Find out what's new in the PPC world in the last week - useful functionality in Demand Gen and AI help in generating assets!

1min.

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Direct Exclusions in Demand Gen Campaign

A new, useful functionality has started to appear in Demand Gen campaigns. Using it, it is possible to directly exclude a specific site or YouTube channel from the targets of a specific ad group or campaign.

Direct placement and YouTube Channel exclusions in Demand Gen

source: https://www.linkedin.com/posts/thomaseccel_ppc-googleads-sem-activity-7174363572200742912-YtdN?utm_source=share&utm_medium=member_desktop

What does this mean for you?

Demand Gen campaign optimization now becomes even easier. The ability to remove unwanted ad placements straight from the dashboard saves a lot of time – previously it required a several-step process.

Google AI Assets Generation for Performance Max

The Beta version of the resource generator has started to appear on individual Google Ads accounts, in Performance Max campaigns. It uses Google AI solutions, which, based on access to the content of a specific website, are able to automatically generate text or graphic resources.

Google AI assets generation

source: https://www.linkedin.com/posts/kristian-maltzahn-9386b4170_beta-version-of-asset-generation-for-performance-activity-7174056548699095040-LTkN?utm_source=share&utm_medium=member_desktop

What does this mean for you?

Artificial intelligence’s help in creating campaign assets saves you the time needed to prepare them manually, or at least be a good basis and inspiration for creating them on your own.

Author
Michał Szydlowski
Author
Michał Szydłowski

Junior SEM Specialist

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Awards

Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

SEO SEM Agency based in Europe