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Loading...A new, useful functionality has started to appear in Demand Gen campaigns. Using it, it is possible to directly exclude a specific site or YouTube channel from the targets of a specific ad group or campaign.
source: https://www.linkedin.com/posts/thomaseccel_ppc-googleads-sem-activity-7174363572200742912-YtdN?utm_source=share&utm_medium=member_desktop
What does this mean for you?
Demand Gen campaign optimization now becomes even easier. The ability to remove unwanted ad placements straight from the dashboard saves a lot of time – previously it required a several-step process.
The Beta version of the resource generator has started to appear on individual Google Ads accounts, in Performance Max campaigns. It uses Google AI solutions, which, based on access to the content of a specific website, are able to automatically generate text or graphic resources.
source: https://www.linkedin.com/posts/kristian-maltzahn-9386b4170_beta-version-of-asset-generation-for-performance-activity-7174056548699095040-LTkN?utm_source=share&utm_medium=member_desktop
What does this mean for you?
Artificial intelligence’s help in creating campaign assets saves you the time needed to prepare them manually, or at least be a good basis and inspiration for creating them on your own.
