Performance Max with Google Business Profile targeting
Google is making a new option available to an increasing number of accounts in Performance Max campaigns. It allows advertisers to direct users not only to a website but also to a landing page generated based on their Google Business Profile.
What does this mean for you?
This solution can be useful for local businesses focused on phone calls, in-store visits, or directions, especially those without an extensive website. The downside is less control over the landing page design and analytics, so for more advanced campaigns, directing traffic to dedicated landing pages is still recommended.
