SEO Migration Services

As you probably know, 301 redirects are an HTTP responses indicating that a user should be redirected to a new site. But this isn’t the only role of redirects.

They make it possible to transfer the majority of your page authority and power to the new site, allowing you not to waste the effects of the performed SEO activities. Failure to perform 301 redirects will have a tremendous impact on your website visibility.

Google robots won’t be able to efficiently navigate and crawl your website if the sitemap isn’t correct and includes old URLs.

When doing website migration, it’s crucial to update the sitemap and submit it to Google Search Console.

This is another notorious mistake that will prevent you from collecting data on a continuous basis.

Connecting Google Analytics, Google Search Console or Facebook’s Pixel is an essential part of a site migration.

Sometimes during the e-commerce migration, developers forget to transfer some of the products which quickly results in decreased sales.

Of course, it doesn’t have to be a serious mistake, provided that you realize something is wrong right away. The situation is much worse when you discover it after a few months.

You’ve probably invested lots of time and effort to create FAQ sections, blog posts, video manuals or other content pieces published on your website. It would be a shame to waste that potential!

For this reason, it’s crucial to make sure that your existing content is transferred to the new website during the migration.

Although elements like titles or meta descriptions aren’t visible on the website at first glance, they have a huge impact on your positions in the search results and decision-making of users. That’s why, you mustn’t forget about them.

Internal linking is another important aspect. Sometimes, when moving the content of a page, internal links are either omitted or aren’t modified accordingly. Such mistakes have a negative impact on website crawling and user experience.

It may seem to you that website migration is an ideal moment to delete part of categories or rename them. Well, it’s not. Trust us.

Unfortunately, inconsiderate modifications can frequently result in decreased visibility. After all, the menu design and site architecture are elements that have a key impact on SEO!

It’s a great and simple recipe for generating numerous 404 errors, that can quickly translate into a negative user experience and decreased visibility in the search results. Why? Because Google may come to the conclusion that it’s not worth displaying your website in the search results if it doesn’t contain the content it should contain.

We often try to be Jacks of all trades. While it can be an effective recipe for saving lots of money in many situations, it’s worth keeping in mind that website migration is a complex process where thoughtless decisions can do more harm than good.

Therefore, if you’re planning to transfer your page, you should benefit from the support of an experienced SEO website migration consultant.

Why? Check out the benefits below:

• You can consult the design of the new website;
• The expert will also give you advice on the choice of technology that will be the most beneficial both SEO and UX-wise;
• The agency will oversee the process of transferring all content and optimizations that should be done during and after the migration. This will take a weight off your shoulders;
• You’ll avoid the most notorious mistakes such as lack of redirects, or not transferring all products, forgetting about tags, and plugging in tools;
• If you’re concerned that you might forget something, an SEO agency will oversee the entire process for you, from start to finish, to guarantee that your website migration is successful.