SEO Migration Services

Migrate your website without common mistakes and benefit from no visibility drops!

Curious about potential challenges during a website migration? It’s not always straightforward. Common issues stem from developers lacking current SEO knowledge, as even experienced webmasters may inadvertently make mistakes that harm the site’s condition. Explore how our expertise can ensure a seamless migration for your website – contact us for a consultation today!

Let’s talk

Why You Should Migrate Your Website
With a an SEO Specialist On Your Side

Doing a website migration is a considerable undertaking for any company. On the one hand, it offers an unprecedented opportunity to improve the visibility of the site, and on the other – it’s a huge risk. When done incorrectly, it can have a tremendously negative impact on SEO and sales.

How Website Migration
Could Harm Your SEO?

You may be wondering what can possibly go wrong. After all, it’s just a website migration. Well, it turns out it’s not always a walk in the park.

So, what are the risks? The most common issues arise due to a lack of up-to-date SEO knowledge on the part of developers performing the migration. Unfortunately, sometimes webmasters that are well-versed experts don’t realize that not knowing SEO principles can lead to making many mistakes that can seriously deteriorate the condition of the site.

Most Notorious Website Migration Mistakes

Lack of 301 redirects

As you probably know, 301 redirects are an HTTP responses indicating that a user should be redirected to a new site. But this isn’t the only role of redirects.

They make it possible to transfer the majority of your page authority and power to the new site, allowing you not to waste the effects of the performed SEO activities. Failure to perform 301 redirects will have a tremendous impact on your website visibility.

Old URLs in the sitemap

Google robots won’t be able to efficiently navigate and crawl your website if the sitemap isn’t correct and includes old URLs.

When doing website migration, it’s crucial to update the sitemap and submit it to Google Search Console.

Failure to connect analytical tools

This is another notorious mistake that will prevent you from collecting data on a continuous basis.

Connecting Google Analytics, Google Search Console or Facebook’s Pixel is an essential part of a site migration.

Transferring only part of the assortment

Sometimes during the e-commerce migration, developers forget to transfer some of the products which quickly results in decreased sales.

Of course, it doesn’t have to be a serious mistake, provided that you realize something is wrong right away. The situation is much worse when you discover it after a few months.

Not transferring the content

You’ve probably invested lots of time and effort to create FAQ sections, blog posts, video manuals or other content pieces published on your website. It would be a shame to waste that potential!

For this reason, it’s crucial to make sure that your existing content is transferred to the new website during the migration.

Not transferring meta tags

Although elements like titles or meta descriptions aren’t visible on the website at first glance, they have a huge impact on your positions in the search results and decision-making of users. That’s why, you mustn’t forget about them.

Not transferring internal linking

Internal linking is another important aspect. Sometimes, when moving the content of a page, internal links are either omitted or aren’t modified accordingly. Such mistakes have a negative impact on website crawling and user experience.

Unnecessary menu redesigns

It may seem to you that website migration is an ideal moment to delete part of categories or rename them. Well, it’s not. Trust us.

Unfortunately, inconsiderate modifications can frequently result in decreased visibility. After all, the menu design and site architecture are elements that have a key impact on SEO!

Removing part of the assortment or pages

It’s a great and simple recipe for generating numerous 404 errors, that can quickly translate into a negative user experience and decreased visibility in the search results. Why? Because Google may come to the conclusion that it’s not worth displaying your website in the search results if it doesn’t contain the content it should contain.

How Can an SEO Agency Help
With Website Migration?

We often try to be Jacks of all trades. While it can be an effective recipe for saving lots of money in many situations, it’s worth keeping in mind that website migration is a complex process where thoughtless decisions can do more harm than good.

Therefore, if you’re planning to transfer your page, you should benefit from the support of an experienced SEO website migration consultant.

Why? Check out the benefits below:

  • You can consult the design of the new website;
  • The expert will also give you advice on the choice of technology that will be the most beneficial both SEO and UX-wise;
  • The agency will oversee the process of transferring all content and optimizations that should be done during and after the migration. This will take a weight off your shoulders;
  • You’ll avoid the most notorious mistakes such as lack of redirects, or not transferring all products, forgetting about tags, and plugging in tools;
  • If you’re concerned that you might forget something, an SEO agency will oversee the entire process for you, from start to finish, to guarantee that your website migration is successful.


Learn how we created 301 redirect map to save hours of manual work during migration for an ecommerce website with many language versions!

Discover more!

Delante increased our international organic traffic. I am happy to say that we’ve closed a couple of significant inbound sales opportunities as a result of their work.

Greg smialek

Greg Smialek

Managing Director

Why Should You Choose Delante?

At Delante, we have successfully performed many website migrations. Thanks to it, we’ve both the necessary knowledge and extensive experience in SEO migration. We know many CMS and technologies (not just the most popular ones) like the back of our hand.

What’s more, we stand out thanks to our business approach to SEO. We realize that it’s one of the components of Internet marketing, supposed to help you achieve your goals and grow sales.

Do you have any doubts if we can handle your website migration challenge? Contact us, we’ll be happy to answer all your questions!

SEO Migration
Step By Step

Wondering what are the stages of SEO migration service? Take a look below!

seo migration planning stage

Step 1. Planning

The first stage is to plan precisely what the migration will involve. Then, we choose the most suitable moment to do it, determine its type and make a list of tasks that must be performed during the process. If these tasks include changing URLs, we specify their structure at this point. Moreover, we also create a 301 redirect map.

seo usa process

Step 2. Data collection

The first stage is to plan precisely what the migration will involve. Then, we choose the most suitable moment to do it, determine its type and make a list of tasks that must be performed during the process. If these tasks include changing URLs, we specify their structure at this point. Moreover, we also create a 301 redirect map.

seo migration staging environment

Step 3. Staging environment

In this phase, we prepare the landing page for launch. We check if we have a complete set of data, if all content has been exported, we verify structured data and internal linking. In simple words, we make sure everything is tiptop. The day before launching the new site, we make a final backup version of the old one.

seo migration website launch stage

Step 4. The launch day

Many people find stage 4 to be the most stressful, but the previous weeks spent preparing for this are supposed to ensure that the actual migration is a walk in the park. At this point it’s crucial to make sure that all analytics tools are properly plugged in, the site isn’t generating 404 errors, indexing is possible, and there are no problems with missing pages or content. Once everything is verified, it’s time to update the sitemap and submit it to Google Search Console.

seo migration post launch stage

Step 5. Post-launch

Once the new site is live and the migration is completed, we perform a full SEO audit, which makes it possible to detect any issues early on.

seo migration monitoring stage

Step 6. Monitoring & review

As you can guess, the SEO audit can’t be the last step in the process. After the migration, we still devote a lot of time to analyze the website condition and check if there are any broken backlinks, indexing issues, or problems with redirects.

Delante’s SEO Specialist has actually become a part of our content marketing team. Regular meetings and good cooperation flow bring results – we observe a significant increase in website visibility and organic traffic on the UK market.

Adam Pogorzelski

CMO, Co-founder

Get a free quote

Website Migration Services

Can domain migration increase SEO traffic?

Yes, website migration can increase SEO traffic. However, although properly done migration can improve your site’s visibility and bring in more traffic, it’s worth keeping in mind that there is a lot of risk associated with the process. It must be carried out entirely correctly so that you don’t experience negative aftermaths such as decreased traffic or visibility.

For this reason, it’s advisable not to perform SEO migration, unless you’re sure you know what you’re doing, or have the support of professional developers and SEO specialists.

How do I plan a website migration?

Website migration can be a real challenge SEO-wise. To prevent decreases in your visibility, you need to have the right plan. These are some of our tips:

  • When planning a website migration, consider the seasonality of your business and choose a moment when it’s not busy. Don’t do it before Christmas, or Black Friday if you run e-commerce.
  • Remember about the 301 redirect map.
  • Remember to submit your updated sitemap to Google Search Console.
  • Keep all analytics and SEO-related data (e.g. titles) for historical analysis.
  • Take your time! It’s better to perform one task at a time. We described the exact steps of SEO migration earlier on.

How long should a website migration take?

The migration process itself shouldn’t take long but the preparation for it and website analysis afterwards is a completely different kettle of fish. Depending on the size of the website, the entire process can take up to several weeks.

What are key audit checks you would consider for website migration?

The key audit checks and stages of SEO website migration include:

  • planning
  • data collection
  • staging environment
  • the launch day
  • post-launch website analysis
  • monitoring and review

Apart from these stages, you should avoid the most notorious migration mistakes and take care of:

  • creating 301 redirects,
  • transferring all content, including blog posts and other pieces,
  • modifying internal linking,
  • remembering about SEO titles and meta descriptions,
  • transferring the entire assortment.

What Is Website Migration?

Website migration considers major changes done to your website and its setup. Small tweaks and updates that you frequently do on your site are usually not regarded as full site migration, as they will not change its structure and affect your SEO.

Website migration SEO services can include things like changing the URL, localization, restructuring the CMS, changing the design, mobile optimization, moving from HTTP to HTTPS, and more.

Characterizing the Types of Website Migration

Here is a brief explanation of some of the major reasons for migrating your website:

  • URL changes — You might want to change your domain name because you got a chance to use a better URL. While it might seem small, this is an impactful change, so think about it before making a decision.
  • Merging the site content — Perhaps some of your pages have low traffic and poor content, thus not contributing to your website properly. You might want to consider revamping your page structure and merging the content from several pages into one.
  • Site architecture changes — Sometimes, you may decide to go for better site architecture, thus creating a more cohesive internal linking scheme to fully utilize your link juice or equity.
  • Website redesign — Doing cosmetic changes to your websites is also a site migration category. While it might seem like this has no impact on your SEO, your site developers and SEO specialists should be in constant communication to create an SEO-friendly design.
  • Merging different websites — If you feel like two of your websites can be more effective if they join forces, you can merge them under a new domain while updating your internal links, creating 301 redirects, mapping the new URLs, and doing other necessary stuff.
  • Switching from one script to another — If you’re switching from HTTP to HTTPS for security reasons, you need to redirect all of your site pages, together with all internal and external links.
  • Changing the CMS — Moving to a different CMS is another type of site migration. But this is a rather big move that requires a lot of thinking and strategizing.

How to Make Your Website Migration Work

Here are eight elements of making an effective website migration strategy:

  1. Set the goal and think it through — What are you trying to achieve with your website migration? Once you can answer this question, you can start thinking of the best path to go about it.
  2. Find all the URLs to take care of — For this, it is best if you get assistance from one of the link building tools. This way, you will find your most valuable links and know-how to adjust them to your website migration.
  3. Prioritize & Plan — The more you plan, the less time you will spend fixing all the potential mistakes. You should also prioritize some of your pages and decide on the order of your migration.
  4. Chop the process into stages — Website migration shouldn’t be done all at once. Instead, you should consider dividing your site migration into several stages, thus minimizing the risk of ranking drops.
  5. Smart redirecting — Creating new pages means that your old pages no longer work. The easiest way to fix this is to redirect all of your old pages to new ones, wherever possible.
  6. Don’t let go of the content — Many people who migrate their websites for the first time tend to make their new sites look minimalistic with less content. However, this is not the best strategy from an SEO standpoint, which is why you should keep the effective content as is, fix its links, and optimize it with new keywords if necessary.
  7. Test the new version of the website internally — Once you are done with website migration, you need to test it before the site goes live. Check to see if your redirects work and fix any potential bugs that may have appeared during the redesign of your website.
  8. Monitor the new website performance — Lastly, you should continually monitor your new website’s performance to see if your migration strategy worked. You can do this by installing a tracking code to Google Analytics and creating a Google Search Console account.

Ready To Power Up Your
Digital Operations?


Book a call

Let us know your website would use some SEO. Fill in the contact form. Don’t forget to leave the URL and the preferred method of contact. Expect to hear from us within 48h.


Let’s chat

Here’s when we learn about your current hurdles and business goals. Also, we present you with an initial action plan for your website.


We run SEO analysis

At this stage we run an in-depth analysis of your website. Having all the details, we map out the fastest route to meet your goals that can be achieved through SEO.


Your SEO plan is ready!

You get your fully-customized SEO plan with the pricing options. We go through all the stages together, so that you have the full picture of how the SEO strategy is going to improve your website ranks.

Then, it’s up to you – will you be ready to skyrocket your growth with our SEO?

Get a Free Quote

SEO SEM Agency based in Europe