Doing a website migration is a considerable undertaking for any company. On the one hand, it offers an unprecedented opportunity to improve the visibility of the site, and on the other – it’s a huge risk. When done incorrectly, it can have a tremendously negative impact on SEO and sales.
You may be wondering what can possibly go wrong. After all, it’s just a website migration. Well, it turns out it’s not always a walk in the park.
So, what are the risks? The most common issues arise due to a lack of up-to-date SEO knowledge on the part of developers performing the migration. Unfortunately, sometimes webmasters that are well-versed experts don’t realize that not knowing SEO principles can lead to making many mistakes that can seriously deteriorate the condition of the site.
As you probably know, 301 redirects are an HTTP responses indicating that a user should be redirected to a new site. But this isn’t the only role of redirects.
They make it possible to transfer the majority of your page authority and power to the new site, allowing you not to waste the effects of the performed SEO activities. Failure to perform 301 redirects will have a tremendous impact on your website visibility.
Google robots won’t be able to efficiently navigate and crawl your website if the sitemap isn’t correct and includes old URLs.
When doing website migration, it’s crucial to update the sitemap and submit it to Google Search Console.
This is another notorious mistake that will prevent you from collecting data on a continuous basis.
Connecting Google Analytics, Google Search Console or Facebook’s Pixel is an essential part of a site migration.
Sometimes during the e-commerce migration, developers forget to transfer some of the products which quickly results in decreased sales.
Of course, it doesn’t have to be a serious mistake, provided that you realize something is wrong right away. The situation is much worse when you discover it after a few months.
You’ve probably invested lots of time and effort to create FAQ sections, blog posts, video manuals or other content pieces published on your website. It would be a shame to waste that potential!
For this reason, it’s crucial to make sure that your existing content is transferred to the new website during the migration.
Although elements like titles or meta descriptions aren’t visible on the website at first glance, they have a huge impact on your positions in the search results and decision-making of users. That’s why, you mustn’t forget about them.
Internal linking is another important aspect. Sometimes, when moving the content of a page, internal links are either omitted or aren’t modified accordingly. Such mistakes have a negative impact on website crawling and user experience.
It may seem to you that website migration is an ideal moment to delete part of categories or rename them. Well, it’s not. Trust us.
Unfortunately, inconsiderate modifications can frequently result in decreased visibility. After all, the menu design and site architecture are elements that have a key impact on SEO!
It’s a great and simple recipe for generating numerous 404 errors, that can quickly translate into a negative user experience and decreased visibility in the search results. Why? Because Google may come to the conclusion that it’s not worth displaying your website in the search results if it doesn’t contain the content it should contain.
We often try to be Jacks of all trades. While it can be an effective recipe for saving lots of money in many situations, it’s worth keeping in mind that website migration is a complex process where thoughtless decisions can do more harm than good.
Therefore, if you’re planning to transfer your page, you should benefit from the support of an experienced SEO website migration consultant.
Why? Check out the benefits below:
Delante increased our international organic traffic. I am happy to say that we’ve closed a couple of significant inbound sales opportunities as a result of their work.
At Delante, we have successfully performed many website migrations. Thanks to it, we’ve both the necessary knowledge and extensive experience in SEO migration. We know many CMS and technologies (not just the most popular ones) like the back of our hand.
What’s more, we stand out thanks to our business approach to SEO. We realize that it’s one of the components of Internet marketing, supposed to help you achieve your goals and grow sales.
Do you have any doubts if we can handle your website migration challenge? Contact us, we’ll be happy to answer all your questions!
There are many forms and types of SEO migration. It isn’t just moving a site from one CMS to another. What are the types of SEO migration?
Delante’s SEO Specialist has actually become a part of our content marketing team. Regular meetings and good cooperation flow bring results – we observe a significant increase in website visibility and organic traffic on the UK market.
Yes, website migration can increase SEO traffic. However, although properly done migration can improve your site’s visibility and bring in more traffic, it’s worth keeping in mind that there is a lot of risk associated with the process. It must be carried out entirely correctly so that you don’t experience negative aftermaths such as decreased traffic or visibility.
For this reason, it’s advisable not to perform SEO migration, unless you’re sure you know what you’re doing, or have the support of professional developers and SEO specialists.
Website migration can be a real challenge SEO-wise. To prevent decreases in your visibility, you need to have the right plan. These are some of our tips:
The migration process itself shouldn’t take long but the preparation for it and website analysis afterwards is a completely different kettle of fish. Depending on the size of the website, the entire process can take up to several weeks.
The key audit checks and stages of SEO website migration include:
Apart from these stages, you should avoid the most notorious migration mistakes and take care of:
Let us know your website would use some SEO. Fill in the contact form. Don’t forget to leave the URL and the preferred method of contact. Expect to hear from us within 48h.
Here’s when we learn about your current hurdles and business goals. Also, we present you with an initial action plan for your website.
At this stage we run an in-depth analysis of your website. Having all the details, we map out the fastest route to meet your goals that can be achieved through SEO.
You get your fully-customized SEO plan with the pricing options. We go through all the stages together, so that you have the full picture of how the SEO strategy is going to improve your website ranks.
Then, it’s up to you – will you be ready to skyrocket your growth with our SEO?
