Plan your website content with the target group in mind to improve your visibility on Google.
Recognizing that website content plays a pivotal role in visibility, we echo Bill Gates’ mantra: “Content is King.” Yet, we emphasize that context matters even more. A well-crafted content strategy, meeting search intent and optimizing for both users and search engines, enhances online presence and fosters customer trust. Embrace the reign of context with us!
It’s a long-known fact that content published on a website is one of the crucial visibility-improving factors. The famous words of Bill Gates: “Content is King” are known to every digital marketer. We, however, want to paint a broader picture, proving that context is what actually matters more.
Texts that satisfy the searchers’ intents, are optimized for search engines and easy to read and understand by visitors is what characterizes a well-planned content strategy. When well-thought-out, a content plan helps you increase your online presence and build customer trust.
That is why we say: Context is King!
In a nutshell, a content plan is a document that suggests how to schedule website content for the upcoming months. When devising it, we pay special attention to the expectations and needs of potential buyers. We scrutinize conducted activities and published entries to provide you with ready-made solutions and recommendations for content creation. We also prepare a content marketing strategy that will increase the number and positions of keywords your website is displayed on in the search results.
The Content Plan we received was a solid piece of support to our strategy. Full analysis of our communication, clear strategy on the content, schedule and recommendations. They have a hollistic approach to the content matters and it pays off.
The Content Plan, we prepare for you, consists of two elements: a document covering a strategy of your web content process, and a consultation meeting with a SEO specialist who elaborates on the proposed strategy.
Below you’ll find the key aspects examined in your Content Plan:
Content Analysis
You receive a detailed analysis report of all the written content published on your website. We check every piece of content for its grammatical and lexical accuracy, level of SEO optimization and usability.
Language Analysis
We take a look at your language and tone of communication, personality, and brand attributes.
User Personas
We identify exemplary customers. Created user personas make it possible to determine what types of content and functionalities should be present on the page.
User Intents
Website content is scrutinized in terms of its linguistic correctness, SEO-friendliness, and usefulness.
Competitor Analysis
We analyze content published by your market rivals and determine your competitive advantages.
Content Ideas
We provide you with exemplary content inspirations (for your landing page, product/service subpages).
Blog Post Topics
We recommend specific blog post topics with keywords and their volumes.
Action Plan
We provide you with a full action plan for the upcoming months + the effects you may expect to achieve.
A content plan we’re going to prepare for you doesn’t focus solely on scheduling blog post entries for subsequent months. First and foremost, it’s a thorough analysis of your current website content and readers as well as a plan of texts that will meet their requirements and correspond to your brand values. When preparing a content plan, we keep Google algorithms in mind – we’ll tell you how to come up with a content marketing plan that will improve your visibility.
Let us know your website would use some SEO. Fill in the contact form. Don’t forget to leave the URL and the preferred method of contact. Expect to hear from us within 48h.
Here’s when we learn about your current hurdles and business goals. Also, we present you with an initial action plan for your website.
At this stage we run an in-depth analysis of your website. Having all the details, we map out the fastest route to meet your goals that can be achieved through SEO.
You get your fully-customized SEO plan with the pricing options. We go through all the stages together, so that you have the full picture of how the SEO strategy is going to improve your website ranks.
Then, it’s up to you – will you be ready to skyrocket your growth with our SEO?
